Hi. I don't if that's because people are dumb or credulous, but HOW THE **** CAN YOU THINK THERE WON'T BE A REDESIGN? I'm going to tell you something: this is not about the leak parts, this is not about the fact that Apple will release an updated iPhone 4S for third-world markets, this is about consumer demand, consumer psychology, expectation, and PR "noise". 1. Apple is the strongest company in term of product design, marketing and public relation (communication). That's why some people may feel that even if Apple would release a half- baked update, people would buy it. The proof is the recently released chart, showing record customer retention (it means when you switch to a brand, it's the difficulty you have to switch back/buy something else) of Apple, and I myself tried to choose something else than the iPhone because it's uninnovative, but I can't because there's not something good enough in term of critical aspect for me like the UI/UX. ______________________ 2. BUT the market, the expectation and the demand evolves. First of all, people who go on buying a smartphone (I'm talking about regular customer, not Apple fanboy) now goes for a bigger and better quality screen if possible, LTE/4G is now implemented in the US, people are searching for really powerful phones with tons of information accessible right away (widgets), some people want slicker design others want big screens. The iPhone 4 was release ONE AND HALF year ago. It's outdated, doesn't match with the opponents: I didn't care about the Samsung before I heard three of my friends finally switched from their iPhone 3GS or 4 to a Samsung Galaxy S2: it's a killer phone. Some other competitors release phones that are even thinner than the iPhone 4. But moreover if you look at the market, everything is getting tighter and tighter with Android cannibalizing the market with its strategy. ___________________________ 3. But not only is Apple late compared to it's competitor (1,5 year without a new release is long) but also Apple customer have HIGH expectations: and this is mainly why there will be an iPhone 5. Apple is not like any other phone company. People won't be okay with just an iPhone 4S, they'are always waiting for something new, new design, slimmer, better. But the worse is also, that Apple customer patience and demand have decreased with the time, the lack of surprise and the lack of innovation: After having a huge hype around the iPhone 3/3GS, people are less and less impressed with Apple's product, there is less and less the need for most consumers, and the competition is catching up if not doing better. ______________________________ 4. And it's also about managing expectation and rumors. Everyone has seen the mock-up of the iPhone 5, which is by far better than any iPhone 4S can be. SO do you really think Apple is dumb enough to have us waiting 1 and a ****ing half year in a market where people expectations are higher, competition is stronger and interest in Apple as decreased, especially with all those mock-up of similar iPhone 5 redesigns, to only go out in the world and say "HEY, for ONE MORE YEAR, we absolutely don't have anything new but an updated version of our semi-failed phone?" Stop being stupid and ask question we don't give a **** about THERE WILL BE 100% CHANCE THAT THERE IS THE IPHONE 5. NOW the real question is, because we all now about the iPhone 5, nobody was impressed by the mock-up (althought lots of people including me like the design), especially with the competition already having big screens, slimmer body and growing ecosystem, will Apple outdo our expectations? Or will it just be a regular update we're all waiting for and nothing more, lowering even more people interest in Apple?