A waste of time, eh? The average consumer will see two products sitting on a shelf in a phone store, one twice as expensive as the other, both iPhones. Do they both run latest OS? Yes. Do they both run all the apps from AppStore? Yes. Do they run Facebook and iMessage and are they both a phone? Yes. Thanks very much I'll take the cheaper one, the one that won't break if I drop it, the one that comes in all the different colours, the one that works, runs apps fast and well and is an iPhone.
A waste of time? Just read the posts on this site, a tech site where people are biased toward faster, most recent technology, stating they will opt for the 5c over the 5s. To the average consumer the price/value of the iPhone will be the cost of the iPhone 5c, not the 5s. Apple made a stupid mistake today, they have just halved the price of the iPhone. Is this a sign of things to come?