How do you think they should make their purchase decisions, based on things they don't expect or want the device to do?
People know what they want from the device and that's what they look for - I'm really confused why this would be something you think would bring about doom, sorry if I'm missing something obvious.I wouldn't compare the contract prices at all - that's very contradictory to the whole notion of credit and why it's so successful, people see what's required up front as the down payment and that's how they judge the price.