So, with the new iterations being announced and soon to be released, I realized that there is no "lower end" device available this go around... I'd imagine if the 5c was more successful, you might have seen 3 versions of the phone - the 6, 6+ and 6c or something like that. But no such thing. No $99 phone (aside from the previous generation which was always the case)... Even the 5c, which was essentially a 5 with some upgrades, represented a value proposition over just simply getting a $99 iphone 5. I guess Apple decided that the experiment which was the 5c was not worth it this go around. I think that means that ship has sailed and don't expect it to come back.