

In September, Apple announced that sales of the iPhone 5s and iPhone 5c surpassed nine million during their launch weekend, breaking previous records set by past iPhones. Analytics firm Localytics also shared data that also revealed the iPhone 5s outsold the iPhone 5c by roughly 3.5x during the launch weekend as measured by customer usage."We believe these price cuts combined with Samsung's aggressive marketing and effective advertising campaign for its existing and new high-tier smartphones, such as the recently-launched Galaxy Note 3, could potentially help Samsung reduce high-tier smartphone share losses to Apple in October despite the strong iPhone 5s and 5c demand."
Article Link: iPhone 5s Tops Sales Charts at Major U.S. Carriers as iPhone 5c and Galaxy S4 Battle for Second