Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

iPhone 6 and 6 Plus Boost Apple's Customer Base in Europe, but Market Share Slightly Down in U.S.

Typical posts.

Market share doesn't matter. Only when Apple's market share is larger. Then it's something to boast about. Of course - we can always talk about the tremendous profits Apple makes - so market share up or down is meaningless because it's all about profits :)
 
peterdevries said:
I agree with Gnasher, your view is not completely correct either. Apple targets a very specific customer segment and ignores the rest. In order to determine Apple's success in the market, we need to look specifically at the segment where Apple and Android overlap.

Of course 7 out of 10 consumers buy an Android phone, but I would be interested to see how this would look if you would look at the flagship phone category (HTC one, Galaxy S, Nexus vs iPhone).

I hate car analogies but here it works: Ferarri's market share is very low globally and a comparison is irrelevant if you also include cars that cost less than $10.000. To understand Ferarri's power in the market you need to look at Lamborghini, Koenigsegg etc..
Click to expand...
In order to look at Apple's succes, you need to evaluate all kind of metrics, and this one is a very important one. It requires observing both the whole market and the addressable market. Not just one. After all, every customer walking out with a cheap Android chose not to participate in the high end market in which Apple operates.

I hate car analogies as well but yours is fine. It describes exactly how much 'market power' Ferrari has: almost nothing. Basically, Ferrari is irrelevant.
 
I got an iPhone 6 just because the battery on my 4S was going. Shame because I prefer the form factor much more on the 4S. The only big thing for me with the 6 is the 128gb storage option!

To me the appeal is dropping. I think it's with all phones though. Feels like all I need now is a good camera and storage for all my music when it comes to phones now. Nothing from any manufacturer is getting me excited over owning a phone.
 
peterdevries said:
I agree with Gnasher, your view is not completely correct either. Apple targets a very specific customer segment and ignores the rest. In order to determine Apple's success in the market, we need to look specifically at the segment where Apple and Android overlap.

Of course 7 out of 10 consumers buy an Android phone, but I would be interested to see how this would look if you would look at the flagship phone category (HTC one, Galaxy S, Nexus vs iPhone).

I hate car analogies but here it works: Ferarri's market share is very low globally and a comparison is irrelevant if you also include cars that cost less than $10.000. To understand Ferarri's power in the market you need to look at Lamborghini, Koenigsegg etc..
Click to expand...

I don't hate car analogies. Since we could really be talking about any market that has high end versions and low end alternatives.

And what you are saying fits since Apple is not trying to take overall market share in order to be successful. Now, their market share for customers that do buy high end phones will tell alot about the success of the latest iPhone launch. But that remains to be seen.
 
RockSpider said:
Why would they want an iPhone, they're nothing special, especially compared to more expensive Android phones, I wouldn't want people to think I have an iPhone, I like to be a bit different to the herd mentality.
Click to expand...

Android is the dominant smartphone OS. That doesn't make you 'different'. Also, if you're really making purchasing decisions based on whether or not someone else thinks you're in a 'herd', then it sounds like you're already in one. People here buy Apple products because we, as individuals, like them. That's the complete opposite of anything to do with a herd.

Also, the main differentiation factor behind the iPhone has always been the quality of its software, and the reliability of its hardware. Some of my most die-hard Android friends have switched to Apple over the years, due to poor quality Android phones. Specs don't mean that much when it comes to actual user experience. For example, a lady friend of mine had her Samsung S5's rear camera glass break within a week of purchase, without any kind of drop or impact. I searched online for repair advice, and apparently this isn't uncommon. Too bad there's no Samsung store that you can just drop into to have your faulty device fixed (often for free).
 
Dagless said:
I got an iPhone 6 just because the battery on my 4S was going. Shame because I prefer the form factor much more on the 4S. The only big thing for me with the 6 is the 128gb storage option!

To me the appeal is dropping. I think it's with all phones though. Feels like all I need now is a good camera and storage for all my music when it comes to phones now. Nothing from any manufacturer is getting me excited over owning a phone.
Click to expand...

You simply could've gotten another 4S.
 
samcraig said:
Typical posts.

Market share doesn't matter. Only when Apple's market share is larger. Then it's something to boast about. Of course - we can always talk about the tremendous profits Apple makes - so market share up or down is meaningless because it's all about profits :)
Click to expand...

Do you have a copy and paste arsenal of such postings to express your unhappiness about the macrumors community? /jk
 
Shame on MacRumors. The report is for calendar Q3 of 2014. That includes July, August and September. How many of those 92 days were the iPhone 6 and 6+ available in each of the countries quoted. At most like 10 days out of 92. No way that the impact of the new iphones were the main cause of any of these numbers. CY2014 Q4 which ends December 31 will be the more telling relative to the new phones.

I also agree with other statements made that this report is worthless unless they either compare all phones or only smartphones over $400, Otherwise, this reports skews for those that switch from feature phones to cheap smart phones (where there really is little difference). If you do all phones in general, then I believe iPhone continues to pick up steam. Same if you just do phones over $400. But this comparison is skewed to favor android that plays in the cheap smartphone (in my opinion not so smart) category.
 
This reminds me of the Windows vs Mac arguments from the 90s. Completely bogus. A proper and scientific study would compare iPhone 6 models to Galaxy Note models to LG models to other manufacturer's models. Not just OS vs OS.
 
dec. said:
Do you have a copy and paste arsenal of such postings to express your unhappiness about the macrumors community? /jk
Click to expand...

What unhappiness. I posted a fact. Quarter after quarter the same posts/comments occur. We don't need new posts - we should just link to the old ones and save everyone time :)
 
hppy29 said:
Ironic really that Europe plays such a big part of Apple yet we get limited use products ..when we could be helping them grow further, three things come to mind:

iTunes Radio
Apple Pay
Apple TV Content
Click to expand...

The problem is intellectual property rights. You have to negotiate over rights to each and every song/show that you provide access to. The US, being the largest single economy in the world, provides a lot of bang for the buck in that area. Furthermore, the major studios are all located within a short drive of Apple HQ in California.

I wonder, does the EU even have unified song/television/movie distribution rights? I don't think they do. If that's the case, you would have to negotiate with several entities within every single country. Not a lot of bang for the buck there.

Hopefully we eventually move towards a more global market where intellectual property rights are concerned, otherwise this is going to continue to be a major problem.
 
Wait another quarter. Even these data manipulators won't be able to deny the iPhone surge in the US across all price points.
 
HenryDJP said:
You simply could've gotten another 4S.
Click to expand...

Looked, also looked up replacement batteries. I've never had a problem with first party/OEM batteries, but all the iPods that I've replaced the batteries on have been rubbish and rapidly declined after using them.
Problem with getting a replacement 4S is how horrible all the second hand ones are, or overpriced. There's no middle ground.
 
SirLance99 said:
The Note 4 I bought cost MORE THAN the iPhone 6 Plus I bought. Furthermore, the Nexus 6 I'm buying today cost the SAME as a iPhone. So stop it with Android phones are cheap. They are not. Some yes but not like for like.
Click to expand...

I think the argument being made is that the vast majority of Android phones being sold are cheaper than the iPhone. If you were to compare the iPhone 6 versus only premium products like the Note 4 or S5, the iPhone would win hands-down.
 
bsolar said:
As far as I know in Italy Windows Phones overtook iPhones in sales since 2013. Reasons are most likely incentives from operators and availability of low-price models. If I remeber correctly Windows phones were dominating the sub-250/300€ marketshare as low-cost smartphone choice for previous dumb/featurephone users.
Click to expand...

Yup. The Lumia 520 is a great cheap phone. Looks and feels much better than the low-end Samsungs and LGs. On the top tier the 930 competes with the likes of the Samsung Galaxy and the iPhone, and sells for a similar price. I think the iPhone is more attractive, while the Samsung is less so, but I'm sure they both sell better. The 520 rocks.
 
haruhiko said:
So we are still playing this market share game?
Click to expand...

Only when it benefits Apple.

Not that most sane users are claiming that market share matters, just that when the sheep chime in with, "All i see are iPhones around so Apple must be leading in marketshare," I grit my teeth.

Marketshare isn't important at all unless you can use it to your advantage, in which case I guess it does matter.

Either way, these numbers are nice to look at. It's like 1980's Mac vs PC all over again.
 
iChrist said:
I blame those nauseating new iPhone ads on TV in the US.
Click to expand...

Yep. Apple's marketing strategy is definitely one area that has been negatively influenced by the death of Steve. He had a certain taste that was effective. Remember when we used to actually want to watch the new Apple commercials? Now they're just bland and uninteresting propaganda. They strike me as a bit cultish as well.
 
4jasontv said:
In the US sales people are rarely offered incentive for a device directly.
Click to expand...
I didn't mean the sales people directly. If a Lumia 930, an iPhone 6, and a Galaxy 5s sell for similar prices, but the company makes more money on each Lumia sold, then the salespeople are going to be instructed to push the Lumia. If it's the iPhone, they'll push the iPhone.

Suppose Apple (or Microsoft) offered the carrier a cut of their cut from the price of each app the user will buy. Or maybe they promise a bonus (cash to the carrier) if they manage to sell a certain number of handsets. There are a lot of possible incentives.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back