So what is the point here, one camera, in one set of tests, delivers better images. That doesn't make the iPhone camera bad by any measure.
You're mistaking the technical capabilities of a camera with the "artistic" "eye" of the person that operates it. The latter is, of course, important. However, even the best photog profits a LOT if the camera he uses has excellent IQ and not a cr@ppy one.
And yes, IQ can be measured. Resolution charts, dynamic range tests, vignetting tests, flash tests, corner sharpness tests - all can be very thoroughly and reliably measured and the results numerically described.
Again you don't know what you are talking about. Compare the quality of images coming from an iPhone to a 110, disk camera or even a low end 35 mm point and shoot. iPhone delivers vastly superior images.
Oh come on... it's not old tech that the iPhone's objective IQ should be compared to but other, current cameraphones... the Nokia 808, for example. (Lol, the 808 isn't even a recent model - it's two years old... but still unbeaten WRT pure IQ.)
If any of this stuff you are offering up was even remotely important to most cell phone camera users the point and shoot market wouldn't be the dried up mess that it is these days. This isn't my opinion by the way, I have friends in the business of selling cameras in actual camera stores and frankly they have suffered significantly from the improvements in cell phone camera technology.
Exactly this is what I've referred to when stating converged devices, because of plain convenience, quickly eat away the P&S market. Pretty much independent of their relative IQ. For example, I don't keep my Sony RX100 with me because my Nokia 808 is a multi-purpose device capable of a lot other things in addition to shooting (unlike the RX100) and, in good light where the dynamic range needed isn't that big, easily outresolves the RX100 and has a slightly wider lens, particularly in the 41 Mpixel non-standard mode.
Apple certainly can't beat the laws of physics but that doesn't mean they have hit a real limit on what is possible in a cell phone. There are things they can do just from the mechanical standpoint that could improve the camera. Beyond that there is much research going on with respect to enhanced sensors, meta materials and new optical formulas.
Yeah, I know this area is constantly developing. However, at the current state of technology, it's pretty much impossible for Apple to come up with a, say, 1/2.3" sensor with OIS in a phone only 6mm thick. In, say, 2017+, with possibly curved sensors, maybe. But definitely not this year. The tech is just not "there".
I'd be the first to admit that OIS would be nice but not at the expense of compromising other features. By the way one of the things I hate about cell phone cameras is their unstable nature in the hands, it isn't like grabbing a SLR where the mass actually works for you. The problem can be so bad that image stabilization doesn't always do the trick.
It indeed doesn't always help. In most of the cases, however, it does. Even in smartphones like the Nokia 920, 1020, 1520, the LG G2 and Pro 2, the 2013 HTC One's etc. These models have all shown OIS is a big plus and can help you shoot at even 3-4 stops slower at times.
And what are the disadvantages of OIS? It wouldn't allow for putting huge sensors in a phone because of the size. However, a 2/3" sensor (that of the 1020) was successfully OIS'ed in a 11mm thick phone. And the G2/ the other, smaller-sensor models show even 7-8mm thick phones can have working, useful OIS modules.
It'd be highly regrettable if Apple indeed opted for leaving out the OIS just to keep the thickness down. I really hope they do change their mind. After all, I, despite the IQ disadvantages, I frequently use my iPhone 5 for quick sweep panos (when doing the stitching of my Nokia 808 shots would be impossible or just too time-consuming) and plan to purchase the iPhone 6 as well.