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Every year, Apple put a significant upgrade on the iPhone. People that keep saying the S is the same phone with "minor" updates as the number cycle basically only judge by the physical appearance, or don't have much technical background. If one looks at the improvements Apple did to the SoC, every step is significant.

There are still a lot of improvements to be made for a phone, even on the "basic" features. Just examples:
1. Touch screen -> improve response and refresh rate (eg. iPad Pro)
2. Camera -> improve low light, image stabilisation algorithm, larger aperture, improves ISP

New features:
1. Waterproofing: should be a standard feature by now considering we use our mobile devices almost 24/7, and weather doesn't wait
2. New battery technology: anything to improve the length of time we can use our device untethered.

The beauty of the Apple ecosystem is that the strides in software goes hand in hand with the hardware, usually. That's why sometimes we see a feature coming out "late" vs the other platforms, yet when Apple did it, it felt "right." Other OEMs that rely on off the shelve components cannot have the hand-in-hand approach as easily.
 
I'll probably sell my 6S plus next year and pre order the iPhone 7. I wonder how much I will be able to get back for it.
 
I find an iPhone 6S is a MAJOR (I say MAJOR) update and it should be called iPhone 7 instead. Here's why....

New 3D Touch
New 4K video (recording?)
New 12 megapixel rear camera
New 5 megapixel iSight

I don't know what iPhone 7 will bring next year? Maybe a small minor update which is too bad....
New A10 cpu
New what else???

I really want this iPhone 6S especially with 3D Touch and iOS 9. :(
hologram iphone 7
 
I find an iPhone 6S is a MAJOR (I say MAJOR) update and it should be called iPhone 7 instead. Here's why....

New 3D Touch
New 4K video (recording?)
New 12 megapixel rear camera
New 5 megapixel iSight

I don't know what iPhone 7 will bring next year? Maybe a small minor update which is too bad....
New A10 cpu
New what else???

I really want this iPhone 6S especially with 3D Touch and iOS 9. :(

4Gb ram & multitasking.
 
Just like every year.
Lose about $200. Apple products are like bonds
Nice try ... but the prices are slipping away.

It used to be "just like last year" but those who own lots of iPhones (buy 5 new annually) and watch the secondary market all year round see the truth.

Apples much vaunted iPhone is losing its luster. That's normal and to be expected.
 
Nice try ... but the prices are slipping away.

It used to be "just like last year" but those who own lots of iPhones (buy 5 new annually) and watch the secondary market all year round see the truth.

Apples much vaunted iPhone is losing its luster. That's normal and to be expected.

I don't experience that. They hold value very well, the most of any smartphone.
 
Nice try ... but the prices are slipping away.

It used to be "just like last year" but those who own lots of iPhones (buy 5 new annually) and watch the secondary market all year round see the truth.

Apples much vaunted iPhone is losing its luster. That's normal and to be expected.


Don't know experience that either. Only deal with 1, but do it every year
 
iPhone 7:
Smaller form factor with reduced bezels
5" and 5.5" only
Same 2GB RAM
Same protruding camera in the interests of *thin*
Better camera
Faster processor/GPU
iOS10
 
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