Honestly, I'm beginning to be scared for Apple. So far, nothing other than speed (which, although important is overlooked by many everyday customs) to make the iPhone 7 catch up to the marvelous Note 7. As a creative (as in designer and writer) already owning a desktop powerhouse, I'd love to love the iPad pro but the wrong software and questionable design compromises (or lack there of) make me despise it. Microsoft nailed it with the Surface pro 4 and Surface 3 as those laptop first devices keep on getting better tablets with every update. The apple watch is a joke at this point. The new MacBook is magnificent to behold but much less to own (as in one port and lack of power). The new MacBook can be great but the Surface Book 2 will probably blow it out of the water. The iMac is way overpriced if you want a gpu (who doesn't) and a lot of the Mac Os seems almost abandoned (like the Mac App Store). The Apple TV knows no competition though, except maybe from the modern consoles. In short, I no longer feel Apple's extraordinary vision and I'm turning towards other greener pastures... at this point only Keynote keeps me using Mac Os!