iPhone 7 Facing Supply Shortages as Production Ramps Up Ahead of Launch

[fiveainone]

Basic reverse psychology. Deny creates demand.

 

[blacktape242]

we hear this same BS every year with iPhone releases....LOL

 

[Johnny907]

lol no. Don't worry, there will be plenty in stock this year. Sorry Timmy, but a fake shortage rumor isn't going to artificially juice sales this year.

 

[SeattleMoose]

They need a new script writer....

 

[Johnny907]

We hear this ever year and what happens? It sells more than predicted. It'll happen this year. As soon as you see one on their website or hold one in your hand, you'll want one.

I doubt it. What is going to be the big selling feature that pushes people to cash in now instead of waiting for the big bump next year's phone is supposed to be? I say this as someone that has owned every version of the iPhone since the 3G except the SE: this is the first year I have zero interest in upgrading.

 

[SMIDG3T]

I doubt it. What is going to be the big selling feature that pushes people to cash in now instead of waiting for the big bump next year's phone is supposed to be? I say this as someone that has owner every version of the iPhone since the 3G except the SE: this is the first year I have zero interest in upgrading.

Water-resistance. Flush Home button. Dual-cameras. A monster of a chip. Possible wireless "AirPods". Possible screen resolution bump. True-Tone and Wide Gamut display. Quite a big bump in battery capacity (more so than previous years). New iPhone colour. Dual speakers. Regardless of what everyone things it's a new design. New materials etc.

Just because it looks similar, doesn't mean it will be similar.

Don't expect "innovation" every year. It's not going to happen.

If nothing excites you from that list, switch to Android but you'll be coming back next year when they release the iPhone 8 so...

 

[mikecorp]

does it bend? I learned to buy after watching ifixit video teardown. Applies to anything from Apple. I burned myself 2x and had to drive to service center far away as we do not have Apple store in my country.

 

[smithy12]

Hello Apple but you pull this stunt every release and we're not buying into it anymore. If the images are indeed the real deal then I think you will be fine in fact you may have surplus stock !!!!!

 

[NT1440]

I doubt it. What is going to be the big selling feature that pushes people to cash in now instead of waiting for the big bump next year's phone is supposed to be? I say this as someone that has owner every version of the iPhone since the 3G except the SE: this is the first year I have zero interest in upgrading.

What is the big feature? It's the new iphone and 99% of buyers aren't forum dwelling nerds (myself included) following apple products 1+ years out.

Consumers will buy because it's better and their upgrade is due, simple as that.
[doublepost=1472232287][/doublepost]

Hello Apple but you pull this stunt every release and we're not buying into it anymore. If the images are indeed the real deal then I think you will be fine intact you may have surplus stock !!!!!

Apple is the one that runs these headlines on products they refuse to acknowledge exist until the keynote?

Maybe you should view that cynical eye a bit more in the direction of lazy journalism that has the same story every year instead?

 

[Cineplex]

Plastic. The answer has always been plastic around a metal frame. The phone gets better reception, it gets lighter, it gets cheaper, it gets more durable from a shock absorption perspective. It could easily be a pop off plastic shell that can be replaced for cheap when you want your phone to look like new again.

But it wouldn't look "premium". Yeah and those phones look so premium sitting in their cases for most of their life.

You mean this isn't premium looking? lol

 

[brinary001]

I thought Tim was the supply chain guru. We hear the same thing with every single product.

They should start production earlier. I'm sure the design was finalized a while ago. After all it's not a major exterior redesign.

I understand the inside is a more complex build but this is why the should have started assembly in June

You've just realized Apple's secret to great marketing: supply constraints = higher demand. Apple has done this for years. New stuff comes out all the time from various companies, but when it comes out from Apple and everyone wants it but can't get their hands on it, then they want it even more. And the folks who didn't want it now all of sudden find themselves gravitating towards it a little bit.

 

[MarkMoseley1]

So anyone find out when this event is going to take place? I would think the media invites would have gone out by now.

 

[btrach144]

So even though iPhone sales will be low, it'll still look like the launch is a success? If you only make 5 phone and only 7 people want to buy it, that sure sounds good considering they don't share their actual numbers.

 

[brinary001]

What is the big feature? It's the new iphone and 99% of buyers aren't forum dwelling nerds (myself included) following apple products 1+ years out.

Consumers will buy because it's better and their upgrade is due, simple as that.

As a forum-dwelling nerd who has T-Mobile and lets me upgrade three times a year, I can attest to this.

 

[NostromoUK]

First iPhone release I don't want and won't buy.

How's those Mac Pros coming along, Apple?..or is it Hackintosh time for me.

 

[Oblivious.Robot]

Plastic. The answer has always been plastic around a metal frame. The phone gets better reception, it gets lighter, it gets cheaper, it gets more durable from a shock absorption perspective. It could easily be a pop off plastic shell that can be replaced for cheap when you want your phone to look like new again.

But it wouldn't look "premium". Yeah and those phones look so premium sitting in their cases for most of their life.

Haven't they already make that iPhone and discontinue it too?

 

[Mactendo]

Ample availability = Apple is doomed.

Shortages = Apple is doomed.

Apple releasing a new product any time later than the current day = Apple is doomed.

Apple putting impressive new internals in a case that LOOKS the same = Apple is doomed.

Samsung putting mediocre new internals in a case that LOOKS the same = Apple is doomed.

Apple is doomed = Apple is doomed.

 

[fourthtunz]

Space Black 256GB is going to be difficult to get. Maybe for a change I won't max out the capacity on my iPhone.

Heh..right
If you have it, you will fill it!
I want the 256 too! I'm going to load all my movies and tv shows on...and wipe them off the MacBooks drive!
Sweet!

 

[TallManNY]

Haven't they already make that iPhone and discontinue it too?

View attachment 646755

Yep, and those are the phones you see in the wild without a case because the plastic is shock absorbing and doesn't dent. If that phone hadn't been gimped and expensive, it would have sold better. More colors available actually will probably appeal to as many people as the look of aluminum.

 

[janitor3]

Not interested in buying the new iPhone this year. I'll stick with my iPhone 6 I bought 18mths ago.

 

[MasterRyu2011]

If there's a supply shortage, Apple can tout, "We've seen incredible demand for iPhone 7. So much demand that we can't even keep up" while the shipping time on the online store page reads "Ships in 2-3 weeks."

Which.... Is what tends to happen to some extent every year.

It's like when you go to a club and the bouncer limits the number of people in the club to make people line up and make it seem like it's full.

 

[fastasleep]

I thought Tim was the supply chain guru. We hear the same thing with every single product.

They should start production earlier. I'm sure the design was finalized a while ago. After all it's not a major exterior redesign.

I understand the inside is a more complex build but this is why the should have started assembly in June

Uh oh, look out Tim Cook — someone on an Internet forum is gunning for your job!

 

[LordVic]

Haven't they already make that iPhone and discontinue it too?

View attachment 646755

I don't think there was anything wrong with the 5c. it actually potentially was a phone that could compete with some of the cheaper android phones and still be an "iPhone". the problem was the $550 price tag. an 8 gb plastic based phone should have been a whole lot cheaper than $100 less than the flagship it was modelled after. It also had no "upsell" for storage. if you're going to spend $100 more to get the 16gb 5c, why not just by the 5s? that was a compltely better phone. no, the 5c should have been 199, or 299 at most and it's lackluster sales are a good example of a completely mispriced product

 

[MacLawyer]

Could this story be a plant to drum up excitement?

 

[oosamon]

You have one job, Apple.... One job.