Apple hasn't really been about doing things first, they've been more about doing things right/better. For example, iPod wasn't the first music player by far, and even the iPhone wasn't the first touchscreen phone.
I disagree. There was a time once when Apple used to be an industry pioneer, especially when it came to iPhones. Other brands literally looked up to Apple - which is why Samsung quite strategically had two flagship cycles per year, for Galaxy and Note, just so that they can incorporate Apple's innovations in their own products. Even in terms of design, Apple was at a totally different level - look at the iPhone 4 design.
Apple today is playing more catchup; not because they're late at innovation, but because the other guys are faster. Whether they're "doing things right/better" is debatable. But that characteristic creativity is getting scarce.