Or maybe quality is the bigger concern. Without quality apples reputation goes down the tubes.
As far as the "profit motive" being the sole measure of what apple does, I thought you understood Peter Drucker 101. If not give it a go on the web.
As far as OLED, actually I don't believe anything, it's you mentioned 2018. All I said, was apple wasn't about to jeopardize the quality of it's iphone by using hardware not ready for prime time.
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It may be YOUR s6 looks better, but these photos the s6 is clearly the runner up.
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Ah, except for the NFC chip, processor, camera and memory. Everything else was the same.
http://www.phonearena.com/phones/compare/Apple-iPhone-6,Apple-iPhone-5s/phones/8346,7710