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iPhone 7 Remained World's Most Popular Smartphone Model in June Quarter

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iPhone 7 and iPhone 7 Plus remained the world's most popular smartphones in the second quarter, ahead of Samsung's newer Galaxy S8 and Galaxy S8+, according to market research firm Strategy Analytics.


Apple shipped an estimated 16.9 million iPhone 7 units and 15.1 million iPhone 7 Plus units worldwide in the quarter, which corresponds with April through June, according to the firm's latest Smartphone Model Tracker report.

"iPhone 7 remains the world's most popular smartphone model overall, due to a compelling blend of user-friendly design, extensive supporting apps, and widespread retail presence for the device," said Juha Winter, Senior Analyst at Strategy Analytics.

Strategy Analytics estimates Galaxy S8 and Galaxy S8+ shipments totaled 10.2 million and 9 million respectively in the quarter. The smartphones, released in April, were the world's third and fourth most popular during the period.


"Samsung's Galaxy S8 has instantly become the world's most popular Android smartphone model, due to its attractive curved-screen design, a rich portfolio of software apps, and best-in-class retail distribution across dozens of countries," said Neil Mawston, Executive Director at Strategy Analytics.

Rounding off the top five was Chinese smartphone maker Xiaomi's budget Redmi 4A handset with an estimated 5.5 million quarterly shipments.

Apple reported it sold 41 million iPhones last quarter, but it doesn't break down the number on a model-by-model basis. Apple CEO Tim Cook did note the iPhone 7 remained its most popular iPhone.
iPhone results were impressive, with especially strong demand at the high end of our lineup. iPhone 7 was our most popular iPhone, and sales of iPhone 7 Plus were up dramatically compared to 6s Plus in the June quarter of last year. The combined iPhone 7 and 7 Plus family was up strong double digits year over year. One decade after the initial iPhone launch, we have now passed 1.2 billion cumulative iPhones sold.
Android still remains the world's most widely adopted mobile operating system by a significant margin given the hundreds of smartphone models running that platform. Android accounted for 67 percent of U.S. smartphone activations in the second quarter, according to Consumer Intelligence Research Partners.

iPhone 6s was similarly the world's most popular smartphone model last year, according to market research firm IHS Markit.

Article Link: iPhone 7 Remained World's Most Popular Smartphone Model in June Quarter
 

djcerla

macrumors 68000
Apr 23, 2015
1,948
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These figures at the end of the product cycle are just ******* insane, especially the product mix.

There's some kind of big shift that fuels them, for example corporations buying more and more iPhones, or simply consumers tired of Android problems. The iPhone 8 cycle must be an horrifying prospective for Android OEMs.
 
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macduke

macrumors G4
Jun 27, 2007
11,303
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Central U.S.
The big question is how Apple taps into that "Rest of Market" figure. I know that's mostly super cheap Android devices, but Apple has to see huge numbers like that and think "How can we get some of that action?" I know people say that Apple is the luxury sports car maker of the phone industry, and I think that's mostly true, but 300 million is a huge number and Apple's growth is slowing. Right now they're going for increasing margins with higher end devices. And that's a smart play. But what about when they have the mid and high-end completely saturated in five years? Will that be enough or will they want it all? I'm quite curious to find out.
 
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Sunny1990

Suspended
Feb 13, 2015
1,660
5,195
Probably the best iPhone i ever owned till now. Water resistant /stereo speakers and dual camera was a huge upgrade from my previous iPhones. Loved the Matt Black color

B05043CB-A21C-442E-BF93-846F91A925C2.png

----------------
Can't wait to see what iPhone 8 will bring to the table.
 
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WBRacing

macrumors 65816
Nov 19, 2012
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3,058
UK
Hopefully, the iPhone 8 will be as successful as the iPhone 7 was.
Personally, I hope it won't be.

Nothing like a bit of competition to make you try harder. Without competition all we'll see each year is a different shade of black being released.
 
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filmantopia

macrumors 6502a
Feb 5, 2010
715
1,831
Personally, I hope it won't be.

Nothing like a bit of competition to make you try harder. Without competition all we'll see each year is a different shade of black being released.

It's going to have a full screen display, OLED, 3D sensing front camera, 2-cell battery system, improved speakers, ProMotion, improved water resistance, wireless charging, and enhanced Siri... but its not enough for you, because clearly they're not working hard enough.
 
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Zirel

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Jul 24, 2015
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Actually Apple sales are bad, for the work they have making them vs the units they sell

  • Making a complete CPU from the ISA
  • Making a complete OS, from the kernel to the last thing the user sees, including the browser engine that Samsung leeches
  • Making the developer infrastructure (languages, compiler, IDE, frameworks like ARKit, etc.)
  • Persuading developers to write for an OS with 15% marketshare
  • Paying Jony Ive and his boys, and not simply copying Huawei
Compare to Samsung:

  • Buy a CPU from Qualcomm or make a CPU out of ARM licensed cores
  • Use Android from Google
  • Leech Linux
  • Leech Java
  • Put a screen on it and that’s it

Apple is only lucrative because they have an excellent management of the parts in the middle (like stores, warranty, stock management, etc.)
 
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joueboy

macrumors 68000
Jul 3, 2008
1,576
1,545
My prediction for 2018 is that iPhone 7S is more popular than iPhone 8. Did I just beat Chi Jinping Kuo Xiao on this prediction. I should be popular by now.
 
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Avon B7

macrumors member
Oct 18, 2008
45
8
These figures at the end of the product cycle are just ******* insane, especially the product mix.

There's some kind of big shift that fuels them, for example corporations buying more and more iPhones, or simply consumers tired of Android problems. The iPhone 8 cycle must be an horrifying prospective for Android OEMs.

Horrifying?

No. Not in the slightest. If you look past the Samsung, the top Chinese placements and even Apple, on unit sales charts you will see another label called 'other'. It is often overlooked but it is absolutely huge. It dwarfs everything else. That is Android OEM (plus Samsung, Oppo, Huawei etc) and includes swathes of a market where Apple doesn't even operate.

The next iPhone refresh will be a huge success I am sure (I happen to believe in the so called supercycle) but it will register as barely a blip on the Android OEM radar.

For that to change Apple would have to produce a new, far lower priced, handset. Something I don't see happening just yet.

Ironically, Apple will be facing it's fiercest competition (probably ever) from the likes of the Note 8, Mate 10 etc and, in the non premium flagship market, the Honor 9 is currently bringing in a lot of revenue for Huawei.

And then there are rumours that, for the first time ever, Huawei will face off with Apple on its own turf, offering the Mate 10 through a top US carrier.

In case you are wondering, this is the same tactic Huawei has used to successfully dethrone rivals in large parts of the world.

In spite of all that, Apple has a nice card to play: upgraders from its existing phones. If prices hit the sweet spot, there is little reason to believe users won't upgrade.

Nothing to horrify Android OEMs though.
 
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Vanilla35

macrumors 68040
Apr 11, 2013
3,343
1,440
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It's going to have a full screen display, OLED, 3D sensing front camera, 2-cell battery system, improved speakers, ProMotion, improved water resistance, wireless charging, and enhanced Siri... but its not enough for you, because clearly they're not working hard enough.

Also 4k 60 FPS on front and rear cameras
 
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melendezest

Suspended
Jan 28, 2010
1,693
1,579
I see people all the time on lower income neighborhoods (i.e. trailer parks) carrying an iPhone.

Apple has mad cachet, and this is the ONE Apple device pretty much everyone can afford.

I bet none of them are concerned about integration with their Macs, etc.

That said, kudos to Apple for sustaining the iPhone's momentum in turning into an icon like Pampers, Kleenex, Xerox, Qtips, and iPod and iPad... :)
 
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tridley68

macrumors 65816
Aug 28, 2014
1,029
1,049
That's pretty impressive that a two year old phone is outselling Samsung's newest phone . can't wait to pre order my I phone 8
 
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fhall1

macrumors 68040
Dec 18, 2007
3,550
798
(Central) NY State of mind
That is one of the stupidest tables I've ever seen. Why list a 2Q16 column when none of the phones talked about were even sold last year? Apple, Samsung and Xiomi obviously sold phones last year's quarter.....but having the zeros there makes it tough to interpret.
 
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DNichter

macrumors G3
Apr 27, 2015
9,112
10,431
Philadelphia, PA
Horrifying?

No. Not in the slightest. If you look past the Samsung, the top Chinese placements and even Apple, on unit sales charts you will see another label called 'other'. It is often overlooked but it is absolutely huge. It dwarfs everything else. That is Android OEM (plus Samsung, Oppo, Huawei etc) and includes swathes of a market where Apple doesn't even operate.

The next iPhone refresh will be a huge success I am sure (I happen to believe in the so called supercycle) but it will register as barely a blip on the Android OEM radar.

For that to change Apple would have to produce a new, far lower priced, handset. Something I don't see happening just yet.

Ironically, Apple will be facing it's fiercest competition (probably ever) from the likes of the Note 8, Mate 10 etc and, in the non premium flagship market, the Honor 9 is currently bringing in a lot of revenue for Huawei.

And then there are rumours that, for the first time ever, Huawei will face off with Apple on its own turf, offering the Mate 10 through a top US carrier.

In case you are wondering, this is the same tactic Huawei has used to successfully dethrone rivals in large parts of the world.

In spite of all that, Apple has a nice card to play: upgraders from its existing phones. If prices hit the sweet spot, there is little reason to believe users won't upgrade.

Nothing to horrify Android OEMs though.

All good points, but why are the Android OEM's even in this game when they don't make any money? To sell an OS designed for Google to pull data and sell ad's from? I am surprised it's gone on this long. Apple makes the bulk of the money on phones.
 
Comment

yanksfan114

macrumors 6502
Jul 30, 2011
335
911
Actually Apple sales are bad, for the work they have making them vs the units they sell

  • Making a complete CPU from the ISA
  • Making a complete OS, from the kernel to the last thing the user sees, including the browser engine that Samsung leeches
  • Making the developer infrastructure (languages, compiler, IDE, frameworks like ARKit, etc.)
  • Persuading developers to write for an OS with 15% marketshare
  • Paying Jony Ive and his boys, and not simply copying Huawei
Apple is only lucrative because they have an excellent management of the parts in the middle (like stores, warranty, stock management, etc.)


This is such a dumb write up. Half of the things you listed, like making a complete OS, developer tools, and having apps for a 15% market share, are not true. You failed to realize that they also make money from software and it’s growing rapidly. Developers being more comfortable and locked into an operating system development environment makes it more likely people choose iPhones because of the app quality.

Then the SoC, which is easily the best one on the market YoY, contributes to the quality of the device. It makes the phone feel fast and apps can take advantage of the annual speed increase which brings me back to the software lock-in.

And I hope you’re joking with the Ive copying comment.

They didn’t become the biggest company in the world by miscalculating their margins.
 
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