Sure, Apple has the biggest market share, but who has the biggest profit share?
(just for you, @69Mustang
)
Seriously, though, this just goes to show how silly it is to track any one number. Aggregate market share is typically discussed as a battle between Apple and Samsung, when really it's a battle between iOS and Android. Profit share shows that Apple isn't going anywhere soon and the Android players are hanging on by a string. This break out of high end numbers shows that Apple's market share isn't distributed up and down the chain, but that Apple still has volumes to drive an efficient supply chain and developers can depend on having access to customer willing to pay for things, even if there are less customers over all.
(just for you, @69Mustang
Seriously, though, this just goes to show how silly it is to track any one number. Aggregate market share is typically discussed as a battle between Apple and Samsung, when really it's a battle between iOS and Android. Profit share shows that Apple isn't going anywhere soon and the Android players are hanging on by a string. This break out of high end numbers shows that Apple's market share isn't distributed up and down the chain, but that Apple still has volumes to drive an efficient supply chain and developers can depend on having access to customer willing to pay for things, even if there are less customers over all.