Why do you keep jumping to 64GB. I said 32GB.
what? you bought 2 iphones and a Macbook over the last decade? All for the sake of being a "loyal customer".
Sighs... you know me well. Not. I've been a loyal Apple fan since Feb. 2005. I started with the original Mac mini and never looked back. I used to upgrade on a yearly basis and sometimes more if something great came out, like a retina Mac. Let me try to list as many Apple products as I can remember purchasing since 2005. I won't list the ones I had my father buy for himself, or the Macs I've turned other people on to. Just me.
Mac mini (3), iMac (3), iPhones (all except 5s, 6, 6 Plus), iPad (1st), iPad mini (1st), MBP 17" (2), MBP 15" (3), iPod Touch (3), iPod (2), MacBook Air (2nd), MacBook (1st). That's off the top of my head. I would never keep a computer longer than a year generally, and never had more than one laptop and desktop at a time. I would buy an iMac, then when the 24" came out, I'd sell the old one and get that one. I'd buy the 15" Unibody, then when the retina model came out, I'd sell the old 15" and get the new one.
I've had my current rMBP 15" since 2012. it's the original model. however, I've had over $5k repaired/replaced under AppleCare, which ended this June. I've had a couple screens, logic board, top case/keyboard, battery, etc. It's pretty much a new unit. I just had really bad luck, but as you said, I got what I paid for in the AppleCare warranty, and they just kept on fixing it. Although they should have probably just gave me a new machine and they would have saved money.
I can count 4 other Macs, and several iPhones people have bought based on me telling them how great Apple products were. So yeah, I'm pretty loyal.
Go run a successful business and come back and tell me how much you love lowering your bottom line for "loyalty".
I wish Tim Cook could answer that question for you in a positive way.
EDIT: Removed the (e) at the end of Tim Cook. I had Same Cooke on the mind. Sorry.