Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Yes, we definitely need a thinner iPhone. God forbid we actually get better battery life. Thinner rules!!

NOT

I think we'll be getting better battery life and a thinner phone. The A10 next year is likely going to be more efficient. With any luck, the screen might even take less power. And who knows about the battery size or software enhancements? This idea that thinner automatically means "less battery life than the previous year" is not always right.
 
I think we'll be getting better battery life and a thinner phone. The A10 next year is likely going to be more efficient. With any luck, the screen might even take less power. And who knows about the battery size or software enhancements? This idea that thinner automatically means "less battery life than the previous year" is not always right.

Why not add a bigger battery and more efficient chip?
I want phones to reach 3 or more days of battery life.
 
It can be argued it was better under Jobs (I don't agree, but it can be argued). But there is a reason why Apple has always been known as a high margins company. And it isn't because they were increasing storage. 3G, 3GS, 4, and 4@ all had a version that had 8GB of space.

But apart from the 3G, all those 8GB options were introduced when the phone was dropped to a cheaper price point after newer models were introduced. 3G launched with 8GB/16GB and the rest of those with 16GB/32GB, so the 16GB base storage at launch is getting really outdated.
 
But apart from the 3G, all those 8GB options were introduced when the phone was dropped to a cheaper price point after newer models were introduced. 3G launched with 8GB/16GB and the rest of those with 16GB/32GB, so the 16GB base storage at launch is getting really outdated.

I still don't think it's so bad to have a 16gb phone.
 
I still don't think it's so bad to have a 16gb phone.

From the business perspective it makes perfect sense as it makes the 64GB upgrade more lucrative. However, it's user experience where this outdated storage fails, especially if the new cameras are capable of shooting 4k video. Even with cloud storage, you still need room to store the video locally while waiting for it to upload. I think John Gruber nailed it when discussing the iPhone 6 storage by stating that earlier on iPhone price tiers were along the lines of good-better-best, but with the iPhone 6 it's more like okay(ish)-better-best. Keeping the launch-time base storage at 16GB for 6 years in a row while the content itself is getting larger all the time indicates that margins have become more important than the user experience of a premium smartphone.
 
From the business perspective it makes perfect sense as it makes the 64GB upgrade more lucrative. However, it's user experience where this outdated storage fails, especially if the new cameras are capable of shooting 4k video. Even with cloud storage, you still need room to store the video locally while waiting for it to upload. I think John Gruber nailed it when discussing the iPhone 6 storage by stating that earlier on iPhone price tiers were along the lines of good-better-best, but with the iPhone 6 it's more like okay(ish)-better-best. Keeping the launch-time base storage at 16GB for 6 years in a row while the content itself is getting larger all the time indicates that margins have become more important than the user experience of a premium smartphone.

I doubt it'd cost them a huge amount of money to move from 16gb to 32. There is likely a different reason.
 
I doubt it'd cost them a huge amount of money to move from 16gb to 32. There is likely a different reason.

It wouldn't. I can't think of any other reason than to keep the base storage so unusably small that many users are more or less forced to buy the more expensive tier. I'm not quite sure that this is a feasible long-term strategy, though.
 
Thinner… Devices will go thinner, but not to 4÷5 mm. In about next 5 years they will be about 2 mm thin (or even less), they will be elastic/flexi (no worry to bend etc.), battery you will charge in a quarter to 100% and it will let you use device for 2÷3 weeks. The question is: who will be the 1st in choosing graphen. Knowing this question, it is crazy and too expensive to buy iPhones if they will be still more than 4 mm thin and with current (old) age of silicon and alluminium technologies.
 
It wouldn't. I can't think of any other reason than to keep the base storage so unusably small that many users are more or less forced to buy the more expensive tier. I'm not quite sure that this is a feasible long-term strategy, though.

It is, to be honest. If you asked most people why they want the iPhone, the average consumers, they might not have an answer. Apple has gotten to the point where people buy the iPhone even if they don't know why they want one.
 
  • Like
Reactions: CB1234
Wait. What? Apple does know we live in a 3 dimensional world don't they. How about having the same size screen in a package with less overall volume. There are 3 ways to achieve this and I think we're done on thickness for now. Let's get rid of those bezels. I never thought the day would come when I said this, but the Samsung Galaxy 6 edge is a better looking phone that the iPhone 6 in my opinion. What happened there?
 
Is this even a real question? Why wouldn't you want better battery life?
There's no benefit to having a super thin phone. They just break easier and have worse battery life.

Because I charge my phone nightly. Having multi day battery would likely make me forget to charge it, as I have with my iPad.
 
  • Like
Reactions: lars666
It is, to be honest. If you asked most people why they want the iPhone, the average consumers, they might not have an answer. Apple has gotten to the point where people buy the iPhone even if they don't know why they want one.
It isn't really a mystery.

Once people do buy the iPhone, they tend to be happy with it. Other people see that iPhone owners tend to be happy with their purchases, and that reinforces the popularity.

There are of course some people who aren't happy with an iPhone. But most iPhone users are, and being happy with the product keeps them coming back for more. Like sheep. Happy sheep making rational choices to maintain their happiness.
 
  • Like
Reactions: manu chao
Wait. What? Apple does know we live in a 3 dimensional world don't they. How about having the same size screen in a package with less overall volume. There are 3 ways to achieve this and I think we're done on thickness for now. Let's get rid of those bezels. I never thought the day would come when I said this, but the Samsung Galaxy 6 edge is a better looking phone that the iPhone 6 in my opinion. What happened there?
The bezels don't really bother me. I agree that the Galaxy 6 edge is a nice looking phone, but the Galaxy Edge phones I've seen in the wild have often had cracked screens.
 
Why are we already talking about the iPhone 7 specs when the iPhone 6S hasn't even launched yet? Aren't we jumping the gun just a bit???
 
The thinner phone in Apple's eco friendly materials will, as before, require non eco friendly plastic cases to help render it useable and resalable. In the millions. And Apple will still win design awards.
 
The thinner phone in Apple's eco friendly materials will, as before, require non eco friendly plastic cases to help render it useable and resalable. In the millions. And Apple will still win design awards.
Optional cases bought by those who would have probably bought thicker cases even for a thicker iPhone anyway. Apple is saving the environment by allowing even third-party case makers to use less material. Thanks for pointing this out. Also every phone resold is one fewer phone in a landfill somewhere.
 
Is this even a real question? Why wouldn't you want better battery life?
There's no benefit to having a super thin phone. They just break easier and have worse battery life.
Then why are so few people buying the extra-thick (Android) phones with 3+ days battery life? Not that there seem to exist many.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.