iPhone 8 and 8 Plus Sold 'More Like an 'S' Model' During Launch Quarter According to New Report

Discussion in 'iOS Blog Discussion' started by MacRumors, Oct 23, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    The iPhone 8 and iPhone 8 Plus accounted for 16 percent of total iPhone sales in the July-September 2017 quarter, which means the new smartphones "look much more like an 'S' model" in terms of sales. According to a report sent to MacRumors today by Consumer Intelligence Research Partners, the new devices actually represented a smaller sales percentage than 'S' devices have in past years, particularly in comparison to the iPhone 6s with 24 percent of iPhone sales in 2015.

    In terms of each model, the iPhone 8 had 6 percent of iPhone sales and the iPhone 8 Plus had 10 percent in the fiscal quarter ending October 1, 2017. While the smartphones' small share makes sense, because they were only available for about a week (shipping September 22) in the quarter that CIRP analyzed, previous generation iPhones were notably higher at the same points over the past few years.


    The iPhone 7 and iPhone 7 Plus accounted for 43 percent of sales during this period in 2016, while the iPhone 6s and iPhone 6s Plus had 24 percent of the iPhone sales in this period two years ago. In 2014, the iPhone 6 and iPhone 6 Plus represented 46 percent of iPhone sales in their launch quarter.
    CIRP co-founder Mike Levin mentioned that Apple's dual-announcement of the iPhone 8 and iPhone X "changed the market dynamic" for 2017, echoing previous sentiments that many users are not ordering the former smartphone because they're waiting for the latter device. The new report is based on a survey of 500 Apple customers who made a purchase between July and September of this year.


    In the 2017 quarter, the iPhone 7 and iPhone 7 Plus continued seeing strong demand, with both devices accounting for 58 percent of sales. In total, older models like the iPhone 6s, 6s Plus, and SE represented 25 percent of sales in the quarter. Levin explained that "rather than waiting for and buying the iPhone 8, it looks like buyers in this quarter either bought existing models, or decided to wait for the iPhone X, later in the year."

    Article Link: iPhone 8 and 8 Plus Sold 'More Like an 'S' Model' During Launch Quarter According to New Report
  2. levitynyc macrumors 65816

    Aug 19, 2006
  3. MrGimper macrumors 603


    Sep 22, 2012
    Andover, UK
    It was like an "S" model, that's a surprise

    Said no one ever.

    Didn't stop me buying one tho.
  4. Appleaker macrumors 68020

    Jun 13, 2016
    This is kind of too be expected, although it would have done better without the X it probably wouldn’t reach non-S year levels.
  5. Crosscreek macrumors 68030


    Nov 19, 2013
    I traded in my wife old 6 for a 8 just because T Mobile gave a $300 credit for a 16GB phone.
  6. mbh1976 macrumors regular

    Oct 17, 2014
    Why are articles like these being written? Obviously 8 sales were going to be down as people wait for X.
  7. larspetterh macrumors newbie

    Sep 30, 2014
    Yes because a lot of us are waiting for the iPhone X. I would have bought an 8 Plus weeks ago if I didn't and I suspect a lot of us would.
  8. Howyalikdemapls macrumors 6502

    Sep 2, 2013
    Not surprising. It essentially is an “S” model. We’re all waiting for the X!
  9. nvmls macrumors 6502a


    Mar 31, 2011
    No problem, Tim can raise margins for next iteration, working as intended.
  10. Dilster3k macrumors 6502a


    Jul 20, 2014
    No one should be willing to throw out 800 bucks on the iPhone 6ssss
  11. BootsWalking, Oct 23, 2017
    Last edited: Oct 23, 2017

    BootsWalking macrumors 6502a

    Feb 1, 2014
    The iPhone 8 is selling like an 's' model, aka selling like 'ish'.
  12. Kognito macrumors regular


    Jul 27, 2011
    Unsurprising, it’s effectively the iPhone 6SSS. I’ve got an upgrade due this month and I don’t know whether I can really justify an upgrade from a 6S to an 8, but the prospect of getting hold of an X any time before 2018 seems unlikely given the supply issues.
  13. vahdyx macrumors regular


    Sep 17, 2014
    Lol, are you gonna get the X or skipping it this year?
  14. Xavier, Oct 23, 2017
    Last edited: Oct 24, 2017

    Xavier macrumors 68030

    Mar 23, 2006
    The iPhone 8 kind of is the S model for the 7 in my opinion. I moved from the iPhone 7 to the iPhone 8 Plus because my carrier did away with the 'new every 2' model and I used that as a opportunity to get on the Apple iPhone Upgrade program and also change my service plan to unlimited.

    I am very happy with the iPhone 8 Plus. It is an amazing phone and the best iPhone I have ever used.
  15. Scottsoapbox macrumors 6502a


    Oct 10, 2014
    Not bad considering it is basically a 6SSS.
  16. djeeyore25 macrumors 6502


    Dec 23, 2014
    New York City
    Maybe T-Mobile will offer a sweeter than usual Black Friday deal on the 8 this year.
  17. pat500000 Suspended


    Jun 3, 2015
    Looks like apple quietly discontinued 7 series model, which MR reported 7 selling more than 8.
  18. thisisnotmyname macrumors 68000


    Oct 22, 2014
    known but velocity indeterminate
    bring on the haters, "no update in N years, blah blah..." :p
  19. NightFox macrumors 68020


    May 10, 2005
    Shropshire, UK
    You traded in your wife? Anyone know if I'll be able to do this for the X?
  20. Ripjobs macrumors newbie


    Aug 4, 2017
    Was there ever a 7s ? What are you talking about Willis! iphone 7 was released last year.......
  21. tkukoc macrumors 65816


    Sep 16, 2014
    Wish I Was In Space!
    Well not surprised by this data.. doesn't take into consideration that most stores don't have 8 in stock due to lack of ordering by Apple personnel. Even carriers have readily available 7's and tell you there's a wait on 8 devices. 8 is a poorman's and essentially they are the same device.. but again it's marketing 101 here, pay more to make people think it's premium/better.
  22. satchmo macrumors 68000

    Aug 6, 2008
    Confusing bar chart when colours for one model are practically the same as another.
    Note to CIRP, there are more than 12 colours.
  23. Razeus macrumors 603

    Jul 11, 2008
    LOL at these articles.

    Why would people buy an outdated, overpriced phone? The real insanity is that Apple wants an extra $50 for it.
  24. ArtOfWarfare macrumors G3


    Nov 26, 2007
    I'm concerned about what demand for the X is actually going to look like.

    Apple's biggest fans seem to mostly be getting the 8 and 8+, while the people I know are either getting an 8 or 8+ or just holding onto whatever they have.

    There was that survey suggesting that demand for the X was going to about match the demand for the 8 and 8+ combined, which would be pretty disappointing to me given how low demand has been for the 8 and 8+, but anecdotally, it seems to me that demand for the X is actually going to be even lower than that.

    I should really part with my AAPL before it's revealed I'm right...

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