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Apple is simply selling well because of its brand. Ask someone China or Russia, if you own a Apple product you're being seen as wealthy (like wearing Polo Ralph Lauren or Rolex). People like to pay for fashion product to show their status and Apple is doing very well in this field...

You tell me... why are people not purchasing a more innovative phone like the Galaxy S8? It can do wireless headphones as good as an iPhone, yet they keep the headphone jack for the audiophiles. What about OLED, larger screen, high screen/body ratio, SD-card slot, QI charging, fast chaging, gigabit class LTE, Iris scanner, Facial scanner, better battery life, VR, IP68, cheaper than one year old iPhone 7/7 plus and the list goes on...

Most people buy iPhones like most people believe different Gods, yet the monitory was doing the right thing (the scientists) ;)

Oh my, so many things going on here...Apple is selling well because of its brand, but that cachet has been earned. The S8 absolutely cannot do wireless headphones as well as an iPhone with AirPods. OLED vs LCD is debatable and I'm not going to get into it, but by all accounts Apple makes the most accurate screens on the market. Regardless, nobody can manufacture OLED screens in the numbers Apple requires so that's hardly their fault. Apple will soon be releasing a "high screen/body ratio" phone to compete with the same released by Samsung just this year. Qi charging is useless garbage, and yes I'll say the same if Apple puts it in the iPhone this year. Adding a Gigabit LTE chip doesn't mean anything since no carriers support the higher speeds. VR is of dubious value; Apple has already changed the game with ARkit anyway. The S8 is not cheaper that the iPhone 7.
 
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Edit [Correction]:- While those are some cool mockups but here is a mockup which looks much better in my opinion. i like the way how that camera cutout blends in with display even with white front.
I don't like the rounded corners of the screen, videos would look bad, and it wouldn't be constant to have that on the home screen, and not in the applications
 
Oh my, so many things going on here...Apple is selling well because of its brand, but that cachet has been earned. The S8 absolutely cannot do wireless headphones as well as an iPhone with AirPods. OLED vs LCD is debatable and I'm not going to get into it, but by all accounts Apple makes the most accurate screens on the market. Regardless, nobody can manufacture OLED screens in the numbers Apple requires so that's hardly their fault. Apple will soon be releasing a "high screen/body ratio" phone to compete with the same released by Samsung just this year. Qi charging is useless garbage, and yes I'll say the same if Apple puts it in the iPhone this year. Adding a Gigabit LTE chip doesn't mean anything since no carriers support the higher speeds. VR is of dubious value; Apple has already changed the game with ARkit anyway. The S8 is not cheaper that the iPhone 7.

S8 in EU costs €630. iPhones 7 32GB costs €769. Let alone the 7 Plus...
 
Apple is simply selling well because of its brand.

Ask someone China or Russia, if you own a Apple product you're being seen as wealthy.

I hate the "brand" argument.

A cotton shirt from Hanes or a cotton shirt from Polo could be the exact same thing... but with a different brand.

But what about a complex electronic pocket computer running its own operating system with its own ecosystem?

That's more than just a "brand" :p

Also... please check the prices from some other companies.

Ask someone China or Russia... if you own a Samsung Galaxy S8+... you're being seen as wealthy.
 
I hate the "brand" argument.

A cotton shirt from Hanes or a cotton shirt from Polo could be the exact same thing... but with a different brand.

But what about a complex electronic pocket computer running its own operating system with its own ecosystem?

That's more than just a "brand" :p

Also... please check the prices from some other companies.

Ask someone China or Russia... if you own a Samsung Galaxy S8+... you're being seen as wealthy.

No reason for them to buy Samsung if they can buy cheaper Androids...
 
You're not making any sense.

You're saying it's bad for Apple to sell expensive phones... but it's totally fine for Samsung to sell expensive phones?

Never claimed it's bad for Apple to sell expensive phones, it not always beneficial for the consumer...

Samsung is not as expansive as iPhone, at least not in the EU, therefore it wise to buy a iPhone (for status symbol or Appel ecosystems) if you can afford one or else buy a cheaper LG, Xiaomi or huawei phones which are android and usually as good as Samsung but cheaper, yet more innovative than a iPhone.
 
Never claimed it's bad for Apple to sell expensive phones, it not always beneficial for the consumer...

Samsung is not as expansive as iPhone, at least not in the EU, therefore it wise to buy a iPhone (for status symbol or Appel ecosystems) if you can afford one or else buy a cheaper LG, Xiaomi or huawei phones which are android and usually as good as Samsung but cheaper, yet more innovative than a iPhone.

I'm still trying to figure out your statement "if you have an Apple product... you're seen as wealthy"

A Samsung Galaxy S8+ costs more than the iPhone SE.

In that case... the person with the Samsung S8+would be seen as wealthy. Or a person with the $2,700 Surface Pro. Or whatever.

Therefore... it's not the "Apple brand" that makes the person seem wealthy. It's the actual thing they bought. Apple product or not. :)
 
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I think they should remove the carrier name from the top left hand side. I've never understood why the carrier needed to always be displayed in the status bar. Put the clock in its place, happy days.


Those who are roaming need to know which carrier they are on to avoid exorbitant roaming fees.
[doublepost=1501822694][/doublepost]Why not merge the bottom two bands into one to get even more real estate on the extra large screen?
 
View attachment 711398
One of these is the premium iPhone. Enjoy
[doublepost=1501800272][/doublepost]
No. It's not at all a reasonable solution. Think about it harder.

The time is glanceable and it absolutely has to be glanceable. Swiping down the lock screen to see the time would be a categorically inferior OS experience for all 1 billion iPhone users. It's not a slight swipe down and see it at the bottom, either, since the time is at the top, you'd have to swipe completely down and then completely back up and that would be hilariously poor design by Apple for seeing what time it is.

Sorry, but in both of these examples the bottom black area is too small for the (virtual) home button. And that's the whole problem with your symmetry theory.

Also, the back button left to the notch does not look convenient at all. Also, what element is supposed to be right to the notch?
[doublepost=1501838622][/doublepost]
You could also make the bottom area much smaller. No need for a tall round home button when you're not using TouchID.

Theoretically, yes. But the home button is such an integral part of the iOS architecture that there is no way Apple will lose it completely. If you think of a thinner home button in a rectangular shape, that would still lose all visual cues of the round home button that is iconic to iPhone/iOS. I don't see that happening either. Also, losing TouchID is, for now, just a rumor.
 
Where is the clock going to go?

On the home button.

It will be really nice if Apple manages to get the camera under the display and then just make the status bar black so it looks like it is screen everywhere, and then have the clock on the virtual home button at the bottom.

If Apple makes a phone like that, I will buy it, at least if face recognition login works well. I really like Touch ID and hope it will be below the screen, preferably anywhere on the screen.
 
If some random designer thought of this and it turns out to be what Apple releases, then it shows Mr Ive isn't that special.
First of all I don’t think Mr. Ive is working on software UI, second any one of us could have mocked something like this up based on leaks we’ve seen so far. There’s nothing special or newsworthy about it.
 
Sorry, but in both of these examples the bottom black area is too small for the (virtual) home button. And that's the whole problem with your symmetry theory.

Also, the back button left to the notch does not look convenient at all. Also, what element is supposed to be right to the notch?

Are you serious? Lmao

Firstly, I didn't do these mockups, someone else did—I wouldn't have placed the messages 'back' Button there, I do not believe it will be there. Secondly, there will be completely, new, and different, and varying elements in the corners. Thirdly, there ABSOLUTELY is room for the home button at the bottom, on both of these, and if you can't see that, there's a problem. Lol. What you don't understand, and others don't, is that Apple will NOT draw a perpetual big round home button virtually on the screen. That looks absolutely horrible, it is completely redundant, and the button is simply the entire bottom bar now, not some silly circle drawn on the display....

Symmetry remains, that's obvious, and it's good design. All of you guys who think it's going apparently have two main problems with your thinking:

A. You have no concept what good design is, and what looks decent.

B. You have forgotten that Apple does symmetry, always, full-stop.
[doublepost=1501846922][/doublepost]
On the home button.

It will be really nice if Apple manages to get the camera under the display and then just make the status bar black so it looks like it is screen everywhere, and then have the clock on the virtual home button at the bottom.

If Apple makes a phone like that, I will buy it, at least if face recognition login works well. I really like Touch ID and hope it will be below the screen, preferably anywhere on the screen.
The clock will absolutely never go on the bottom. That's priceless. The clock will be on the center, top of the display.
 
The next two designs include a variety of combinations: the sensor bar using an all-black UI to hide the hardware notch, and the same effect "blending" the bottom navigation bar. As for Rudberg himself, at first he was more favorable of the UI blending the notch into the software of the iPhone, but due to what would result in a visually smaller display, he's now hoping that Apple will "embrace the notch."
Stupidest solution yet. A software bezel instead. So much for the full frame screen to compete with other smart phones already out there.
Maybe they'll get it right by the iphone 10 or 11.
 
Isn't TouchID an extension of PIN entry, rather than vice versa? i.e. You can use a PIN without TouchID but you can't enable TouchID without a PIN. This is because your fingerprint is stored (mathematically) in the secure enclave of the chip, but behind your PIN. That's why you have to enter your pin on restarting the phone.
I assumed you had to have Touch ID enabled in order to make Apple Pay purchases from your watch but maybe I'm wrong.
 
I think they will put the time in the same position. That way, with an extra line, they have more room for the "back to app" button that is extremely cramped right now.
 
Maybe the clock could go in the top-left where the signal strength and WIFI indicators are. And you'd swipe to switch between them.

Honestly... do you need to see how many signal bars you have and the name of your carrier... all the time?

From a design point of view, yes you do. After all, I want to keep an eye on my signal strength right there in front of me always. I don't want to have to swipe in order to FIND the info. Think of driving your car that has NO fuel gauge on it. How would you know if you have enough gas to drive? That's why fuel gauges provide valuable information at a glance.

Same thing with battery and phone signal strength. And time.

Anybody who thinks Apple wants to remove the clock and make people by the Watch is completely off the mark and a fool. Do you know what would happen if Apple did that? Huge backlash = Someone's going to lose his/her job at HQ, probably Cook's for giving it a green light.

The clock is one of the most basic and important functions of a phone or smartphone. You simply do not just get rid of it for user interface purposes. If the person doesn't own a watch, that's why you need a clock function on the phone.
 
From a design point of view, yes you do. After all, I want to keep an eye on my signal strength right there in front of me always. I don't want to have to swipe in order to FIND the info. Think of driving your car that has NO fuel gauge on it. How would you know if you have enough gas to drive? That's why fuel gauges provide valuable information at a glance.

Same thing with battery and phone signal strength. And time.

Anybody who thinks Apple wants to remove the clock and make people by the Watch is completely off the mark and a fool. Do you know what would happen if Apple did that? Huge backlash = Someone's going to lose his/her job at HQ, probably Cook's for giving it a green light.

The clock is one of the most basic and important functions of a phone or smartphone. You simply do not just get rid of it for user interface purposes. If the person doesn't own a watch, that's why you need a clock function on the phone.

I agree that the clock is very important. That's why I think it should be visible by default.

Signal strength? It doesn't rank high on my list. You either have signal or you don't. There's not much you can do if you have a weak signal. And you'll be able to tell if you have little or no signal. :)

If they have to reduce the number of things in the top bar... leave the clock and the battery by default. Anything else is a tap away.

In my opinion. :p
 
Are you serious? Lmao

Firstly, I didn't do these mockups, someone else did—I wouldn't have placed the messages 'back' Button there, I do not believe it will be there. Secondly, there will be completely, new, and different, and varying elements in the corners. Thirdly, there ABSOLUTELY is room for the home button at the bottom, on both of these, and if you can't see that, there's a problem. Lol. What you don't understand, and others don't, is that Apple will NOT draw a perpetual big round home button virtually on the screen. That looks absolutely horrible, it is completely redundant, and the button is simply the entire bottom bar now, not some silly circle drawn on the display....

Symmetry remains, that's obvious, and it's good design. All of you guys who think it's going apparently have two main problems with your thinking:

A. You have no concept what good design is, and what looks decent.

B. You have forgotten that Apple does symmetry, always, full-stop.
[doublepost=1501846922][/doublepost]
The clock will absolutely never go on the bottom. That's priceless. The clock will be on the center, top of the display.

I must say that I don't like the tone of your posts. There is no need to be so arrogant, especially as a) you're just guessing and have no more inside knowledge than anyone else and b) seem to have a very narrow idea of design ("symmetry", basically) and no idea at all about what is iconic and what is just bland. We'll see in a few weeks and I look forward to you eating crow. But if your predictions don't come true you will probably claim "Jony Ive lost his mind" or equivalent drivel.

P.S. Please tell us all why the camera on the back of all iPhones so far is in the corner and not in the middle (like it is on several android models). Wouldn't that be more symmetrical?

P.P.S. EMBRACE THE NOTCH :D
 
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The clock will absolutely never go on the bottom. That's priceless. The clock will be on the center, top of the display.


It would not be that bad, and it could be customizable, so you can get it placed elsewhere if you like.
iphone-pro-allen-pike-back.jpg
 
Because battery, alarm, Bluetooth, rotation lock, battery %, do not disturb? Do you guys only think of 1 thing out of the dozens that's go up there?

It was getting too crowded and it's time to clear some out.

On the left it should be Wifi, cellular, bluetooth, and GPS. Lose the cellular branding - people either know who they have already or they don't care. People diagnosing issues can go into settings to find out.

On the right it should be battery and time, alarm, and do not disturb. Rotate lock icon should go away. Can be replaced with when you shake your phone or something with rotation lock on, it just flashes the icon quickly to remind you that it's on.
 
this looks fine but i am skeptical about the lack of space on the status bar, considering all of the possible icons you can have there

the time on the home button could probably work (although i think it should be smaller) and the navigation buttons on the bottom is actually a decent idea (although android has had something similar for a decade now)

hmm, we'll see, willing to give this a chance - i am on the edge of permanently moving to android
 
It would not be that bad, and it could be customizable, so you can get it placed elsewhere if you like.
iphone-pro-allen-pike-back.jpg
I think you have to account for a little more whitespace on top anyway. So you might as well display the time there. The soft buttons on the left and right I would expect to be left- and right-aligned with the edges of the display, where the device bezel then serves as whitespace (as it does on the Apple Watch). More like this (which admittedly still has alignment issues):

ippro.png


Although the soft buttons are really sort of confusing anyway, because they act inside the context that's been selected by one of the tabs in the contained area above, yet appear outside and separate of that area, serving seemingly as a systemwide action button.
 
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