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Original poster
Apr 12, 2001
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Multiple rumors have suggested the upcoming "iPhone 8" could be the most expensive that Apple has ever released, with several analysts calling it a "premium" device costing upwards of $1,000. While not exactly contradicting those rumors, a report out this week indicates Apple's OLED iPhone line-up may in fact start at a fraction below that figure.

In a column for The New York Times, Brian X Chen quotes anonymous sources who reveal that among Apple's refreshed iPhones next month will be a "premium model" priced "at around $999".

iphone8dummyfrontback.jpg
Chief among the changes for the new iPhones: refreshed versions, including a premium model priced at around $999, according to people briefed on the product, who asked to remain anonymous because they were not authorized to speak publicly. Apple made room for a bigger screen on that model by reducing the size of the bezel -- or the forehead and the chin -- on the face of the device. Other new features include facial recognition for unlocking the device, along with the ability to charge it with magnetic induction, the people said.
Daring Fireball's John Gruber believes Chen's source indicates the iPhone 8 will indeed start at $999, with a higher storage capacity model at $1099 and maybe another at $1199. Based on alleged leaks earlier this week, these price points could correspond with 64GB, 256GB, and 512GB, respectively.

One other possible scenario previously suggested by Goldman Sachs analyst Simona Jankowski is that the iPhone 8 will be available in 128GB and 256GB capacities, for $999 and $1,099, respectively (the 256GB iPhone 7 Plus already sells for $969). It's unclear how these prices will reflect in other countries, in particular the U.K., where many Apple products now mirror dollar prices in pound sterling.

Factors like the OLED display, inductive wireless charging, new biometric features, and camera improvements - including a 3D sensing capability - are believed to have driven up the price, but Apple is also thought to be pitching the OLED iPhone as either a luxury item or a "pro" level device, or perhaps a mixture of both.

Reliable KGI Securities analyst Ming-Chi Kuo believes the OLED iPhone will cost in excess of $1,000, as does an inside source that spoke to Fast Company, so nothing is confirmed yet. Apple is expected to send out media invites next week to its September iPhone launch event, which could fall on September 12, according to the most recent rumors.

Article Link: 'iPhone 8' Could Start at $999 for 64GB Capacity
 

Bazooka-joe

macrumors 601
Mar 12, 2012
4,686
3,102
Swindon, England
That price doesn't surprise me to be honest. Based on those prices, I am expecting UK prices to start at £799 for the 64gb, £899 for 256gb and £1020 for 512mb.
I guess I will go for the 512mb as I have budgeted for £1100
 

Woyzeck

macrumors 6502
Nov 2, 2012
425
444
I'm sure it will sell, but personally I'm not willed to drop a grand on a phone that can't do much more than my current one (iPhone 6) which is still running strong. It's small increments these days with smartphones and nothing really exciting.
 

antonis

macrumors 68020
Jun 10, 2011
2,085
1,009
Factors like the OLED display, inductive wireless charging, new biometric features, and camera improvements - including a 3D sensing capability - are believed to have driven up the price, but Apple is also thought to be pitching the OLED iPhone as either a luxury item or a "pro" level device, or perhaps a mixture of both.

So, catching up with the competition means raising the price in apple-land ?
 

mac.ross

macrumors regular
Oct 27, 2012
136
94
Why on earth are people moaning?

It's meant to be their special edition iPhone and it's priced around the same as the top end iPhone 7+ ($969 before tax) currently is.

If you don't want to pay premium prices then it's probably not a great idea to go for the special premium model.
 

Jmausmuc

macrumors 6502a
Oct 13, 2014
779
1,377
I still can’t believe that they will also release another facelift of the iPhone 6 as the „standard model”.
Back in the day there was a real new iPhone every two years for about the same price as the last one.
Now you have to spend even more to get the new model.

For me it is iPhone 8/Pro or nothing. I will definitely not buy another iPhone 6 update.
 

DakotaGuy

macrumors 601
Jan 14, 2002
4,140
3,596
South Dakota, USA
At what point do phones become too expensive?

It's an iPhone. Apple knows they could throw any price they want on it and people will pay it. I'm actually surprised they don't go a little higher. Apple's customers are generally pretty wealthy so I don't see a price like this impacting sales at all.

For the poorer customers they will still offer the 7s (and likely a barebones 7) so it's not like they are cutting everyone out.
 
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