iPhone 8 Predicted to Cost $999 For 128GB And $1,099 For 256GB, With No 32GB Model

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 12, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's so-called "iPhone 8" with an OLED display and wireless charging is widely expected to cost in the neighborhood of $1,000 in the United States, and Wall Street analysts continue to guess just how much it'll sell for.

    iPhone 8 concept by Benjamin Geskin

    The latest prediction comes from Goldman Sachs analyst Simona Jankowski, who today said she expects the rumored high-end iPhone to be available in 128GB and 256GB storage capacities for $999 and $1,099 respectively. Unlike the iPhone 7, she doesn't believe the iPhone 8 will be available in 32GB.

    An excerpt from her research note distributed today:
    Apple's most expensive smartphone to date is the iPhone 7 Plus with 256GB of storage, which retails for $969 in the United States.

    UBS analyst Steven Milunovich shared entirely different pricing expectations last month, so it's clear that analysts are simply guesstimating. He thinks the iPhone 8 will come in 64GB and 256GB storage capacities for $850-$900 and $950-$1,000 respectively. His research note didn't mention 32GB or 128GB models.

    The takeaway here is that the iPhone 8 will likely be very expensive. The device's exact price tag is likely privy only to Apple at this point, however, so treat any estimate with a healthy dose of skepticism for now.

    Goldman Sachs raised its 12-month price target for Apple's stock to $170, up from $164, based on strong iPhone 8 expectations.

    Article Link: iPhone 8 Predicted to Cost $999 For 128GB And $1,099 For 256GB, With No 32GB Model
  2. Appleaker macrumors 68020

    Jun 13, 2016
    This is very realistic pricing, it's likely what we'll end up seeing.
  3. kerrikins macrumors 65816

    Sep 22, 2012
    When I see posts like this I always wonder whether it's Apple testing the waters or easing people into the idea.
  4. lulla01 macrumors 68020


    Jul 13, 2007
    The amount of hype going into this iPhone its going to be crazy if apple just releases a spec'd bumped iPhone 7s
  5. NT1440 macrumors G5


    May 18, 2008
    I assure you Apple does not do pricing research off internet forums. :p
  6. TurboPGT! Suspended

    Sep 25, 2015
    I have no doubt that this is close, if not 100% accurate. It doesn't take a genius to come up with this.
  7. geoff5093 macrumors 68020


    Sep 16, 2014
    Dover, NH
    Really curious to see what T-Mobile and other carriers will do for promos.
  8. applelover1016 macrumors regular


    Jun 12, 2013
    With all the improvements they are making and starting storage at 128gb, Take my money lol.
  9. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    By "predicted" he means he wrote $999 on a watermelon half. Then $799 on a bag of dry dog food. Then released his Labrador to see which one she would go to and that one would be the winner.
  10. TurboPGT! Suspended

    Sep 25, 2015
    The reason why Apple can do this today is because no one, except the handful of suckers who buy unlocked at full retail and think they are beating the system, will see it as $1000. It is $49/mon for 12 months, then trade up and continue.
  11. lexvo macrumors 65816

    Nov 11, 2009
    The Netherlands
    If the touch-ID sensor is on the back, I won't buy it.
  12. Dilster3k, May 12, 2017
    Last edited: May 12, 2017

    Dilster3k macrumors 6502a


    Jul 20, 2014
    Definitely concerning, even with the new MacBook Pros and iPad Pros... With every initial upgrade cycle they seem to be finding ways to drastically increase the prices. And since it's the iPhone people will still buy them like hot-cakes even at those prices, not an optimal trend.
  13. applelover1016 macrumors regular


    Jun 12, 2013
    Exactly this is what I keep telling people. All carriers will require a down payment and you pay for the device over time, and for people like me, with t-mobile jump on demand we will probably pay like 150 down and can turn around and upgrade to whatever we get in 2018. Not to mention with tax the highest capacity 7 plus already exceeds $1000
  14. BootsWalking, May 12, 2017
    Last edited: May 12, 2017

    BootsWalking macrumors 6502a

    Feb 1, 2014
    Apple's first ad for the iPhone 8 will show customers being hung upside down to pry loose any spare change they have left in their pockets.
  15. StevieD100 macrumors 6502a


    Jan 18, 2014
    Living Dangerously in Retirement
    Totall Agree. With the current exchange rate ($1==£1) that apple seems to use and VAT(20%).... £1400+ for a frigging phone?

    Sorry Apple, not going to play ball. Keep the price with VAT under £1000 and you will sell a hell of a lot more phones.
    Otherwise once the Fanbois' have been satisfied, it will be tumbleweed in the iPhone sales department.
  16. liberte1776 macrumors regular

    Apr 3, 2014
  17. rawdawg macrumors 6502

    Jan 7, 2009
    Get ready for the backlash from people sick of Apple pandering to only the wealthy and elite. I myself am buying my first PC this weekend, I can't afford Apple anymore (especially for what they offer now: form > function) and am happy to finally downgrade. I feel we're reaching a tipping point with Apple.
  18. macduke macrumors G3


    Jun 27, 2007
    Central U.S.
    For me it depends on what it can do. If it has truly wireless charging, accurate iris scanning, color accurate OLED display, Touch ID in the display and not on the back, a minimal bezel design with a larger screen in a small form factor, and an improved dual-camera system, then $999 would definitely be worth it. I pay monthly using the iPhone Upgrade Program, and my three-line T-Mobile bill is usually around $50/mo ($100/mo promo, $20/mo Verizon switch discount, $10/mo per line under 2GB of data) vs. $138 at Verizon, so I'm now saving more than enough money to justify getting the nicer model.

    For most users, $999 will be too high if it's basically an iPhone 7s with a newer design, uses a charging mat, and has Touch ID on the back. But I still might get it since it will only cost around $10/mo more than my 128GB iPhone 7—unless the Touch ID thing is too annoying.
  19. nelsonammo macrumors regular

    Mar 9, 2011
    $1k? Yikes. At least they're not offering 32GB anymore. That storage size is barely adequate in 2017.
  20. CrystalQuest76 Suspended

    Dec 14, 2015
    West Cost A Lot
    I think i will continue to use my iPhone 5s. I have given a lot of money to Apple over the years (i started with the Mac Classic) but don't see a need to buy this proposed device that costs 1,000 dollars. Over time, Apple has learned how to produce these products for less money. In most normal businesses the manufactures lower the cost to customers as manufacturing costs decrease. while Apple makes a great product, it does not mean that we need to spend this kind of money for it. I am receiving no benefit from that huge new headquarters, I see no reason to fund its construction.
  21. whiteonline macrumors 6502


    Aug 19, 2011
    California, USA
    I would hope people not purchase the devices at that price. It's insane for something that has an annual refresh cycle.

    Unfortunately, people will eagerly go into debt or use the various carrier financing (lease / lease to-own / etc) options which will maintain Apple's pricing.
  22. Klaatu63 macrumors regular


    Nov 3, 2010
    New Jersey
    No 32 Gb model? I keep my iPhone a lean machine, I guess that I am not sophisticated (enough) to be an Apple customer?
  23. LordQ Suspended


    Sep 22, 2012
    $999 US is about $18,900 MXN, or a week in the Mayan Riviera with my girlfriend, all inclusive... -.-
  24. Neepman macrumors 6502

    Jul 31, 2008
    Anything less than 64GB is a waste of time as apps continue to be bloated messes done by kids who couldn't write slimmer code if you threatened to pour hot lead up their bum.

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