for me, yes it is! i used many phone in my life. normally i cant use a mobile for more than 1 or 2 months lol. used 3g, than 3gs. then i bought n97, n900, x10i, hd2, n8, desire. suddenly i felt lonelyness. i think i am missing something. that is iphone. i missed its curved body, games, sound quality, and most of all its presence. than i bought iphone 3gs again(cause i do not have much money right now for iphone 4,using desire, n8 and 3gs). this time i bought white one. its awesome. i never used white phone before but man, it is really awesome. the beauty of my white iphone is more then any other phone. i have girlfriend. who is complaining all the time cause i playing with my mobile, specially iphone. she thinks i do not give her much time as i give to my iphone, so it is her rival(that is what she thinks) lol........ i use my n8 to take picture, but man its os sucks 100 times!!!! use desire for social update. but they are all just meaningless to me. most of the time i play with my iphone. sometimes in office i just play games. even one day my boss saw me playing with my iphone! i worked for 10 pm till night that day. still i did not angry with my iphone. whenever i touch it, i felt like it said "it is ok". lol . this is my fantasy i know. i can imagine my day without my n8 or desire, but i cant imagine my day without iphone. saving money right now. InshaAllah next month i will buy iphone 4 32 gb but will not sell my 3gs 16 gb white. i am really fall in love with this white beauty.