I think the wow factor might be tempered with "wow that's cool, how is it?"
I always presumed that they set up production lines to make x amout of phones in a year, and once the initial rush happens then production matches demand, and they can then use the scarcity to hype up the popularity.
Any manufacturer can only make a certain number of devices per month after they call a new design as GM. So then they start stockpiling, but this is tech, so manufacturers need to declare GM at the last possible minute to get the very latest tech into whatever device, which allows less time for stockpiling (which is hella inefficient to do anyway). So there will be "short supplies," some models worse than others depending upon individual demand versus how each exact product was stockpiled.
Stock prices vary around things that may or may not have anything to do with individual product releases. E.g. see "Bigger Fool Theory."
It is neither simplistically about "figure out how many phones people will buy" nor about a "supply-and-demand con." See my earlier post, and try to imagine how you would optimize delivering hundreds of millions of iPhones on September 19th. Would you freeze chip development, etc. many many extra months earlier and start stockpiling (thereby restricting released devices to less current tech) so you could drop all the millions of iPhones precisely on launch day? It is supply and demand, not a con.
Yesterday, about 2 hours after the pre-orders started, the delay was a little smaller and the iPhone Air was not delayed at all.
It’s probably the initial month or so of supplying the physical Apple stores and carriers, wait for the Kuo report in November stating that Apple is cutting orders due to a drop in demand.
Sell and returned. Just because something sells doesn’t mean it has no potential to be returned within the window.
I was going to say something like this as well. I think it's just a marketing strategy—to make it seem like the 17s are selling out like hotcakes, in order to impress stockholders and people who are holding off (making them feel pressured to buy now rather than wait).
Which proves there's demand... for cloud white. The best looking iPhone since the X.
Or Apple is way better at ramping up production to make sure they have enough to stay current with demand.
No, there is just a limit to how many phones the manufacturing line can make each day and how many days of manufacturing Apple wants to store (under pretty freaking hard core security) before the announcement. There will always be shortages because of the reality of the limits of the size of manufacturing lines and Apple's limit on how many pre-announcement phones they want to keep track of and try to keep from being stolen.
New camera plateau in the back compared to prior generations to appease the fickle mindset.
Nope. Pro Max was the first one to sell out quickly across all models. At least through Apple directly. It’s always their best seller now YOY.
