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I don’t understand why everyone goes straight to “the have run out of supply”.

Ever thought that they can only physically preparer and ship a certain about of orders per day.
 
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I pre-ordered the base 17 128 GB in mist blue via T-Mobile on 9/12 at ~ 2:30PM CST. Initially it said ships on 9/19-9/19 when I added it to the cart and checked out.

Now I have been given a delivery estimate between 10/10-10/27, through text message and on the website orders page. I am in the United States (Iowa).
 
But you didn’t actually read the articles though. I’m not speculating. I’m providing multiple sources as requested. I have yet to see anyone provide any rebuttal sources just more “trust me bro”.

“Since the iPhone 14 series in 2022, the regular iPhone has consistently been Apple’s top-selling handset, and it’s not even close.

The base iPhones 14, 15, and 16 represent about 45% of annual iPhone sales.”


From one of your sources:

"Thus, while the base iPhone ‘class’ might be the best selling for Apple, it’s not actually the best selling individual model. That honor goes to the Pro Max."
 
Skipped the annual phone upgrade for a new laptop this year. I have a 16PM anyway so I’m good. The annual upgrade is a way to “treat” myself and I did that with the 16” black MBP.

And yeah. It shows fingerprints. Don’t care. It’s an awesome laptop and the black is gorgeous. I absolutely love it.
 
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Oh please, this is Apple’s oldest magic trick. Oops, we ran out on launch day, yeah right. You’re a trillion-dollar company with the most sophisticated supply chain on Earth, and somehow you still can’t figure out how many phones people will buy? Give me a break. This isn’t incompetence, it’s manufactured scarcity. They’ve been running this same supply-and-demand con for nearly 20 years, and people still eat it up like it’s legit.
Don't panick, it's just a telephone
 
Apple is the most sophisticated supply chain operator on the planet if anyone can forecast, stage, and roll product, it’s them. Acting like they’re somehow victims of complexity just doesn’t line up. They already know chip yields, assembly capacity, and shipping lanes months out. If they really wanted to, they could balance production and launch inventory better. Instead, they choose to ride the scarcity narrative because it keeps hype high and margins safe. That’s not supply and demand, that’s manufactured demand pressure.

Complete rubbish.

Nothing like projecting your mythical analysis on a company so you have a manufactured argument you can use.

Your implied suggestion makes no sense. Apple sets up production lines that can produce x amount of iPhones per day. You seem to think Apple should simply delay the launch for a few weeks until they have a large supply ready to go (or start production earlier to build up stock) and THEN let people order? What company would be stupid enough to stockpile inventory that could be sold today?
 
New iPhone sells out immediately: WAAHH!
New iPhone remains available more than an hour after going live: WAAHH!
 
I’m in the UK and pre ordered a silver 256gb IPM. I couldn’t get in the store until about 13:07, paid in a few seconds and have a delivery date of 29/09 - 06/10. ☹️
 
Complete rubbish.

Nothing like projecting your mythical analysis on a company so you have a manufactured argument you can use.

Your implied suggestion makes no sense. Apple sets up production lines that can produce x amount of iPhones per day. You seem to think Apple should simply delay the launch for a few weeks until they have a large supply ready to go (or start production earlier to build up stock) and THEN let people order? What company would be stupid enough to stockpile inventory that could be sold today?
Nobody’s arguing Apple should sit on mountains of unsold phones for fun. The point is Apple’s entire launch cycle is an exercise in precision planning. They’ve had a year+ to line up supply chains, lock in chip output, and balance ramp-up with launch demand. Pretending they just turn on the faucet and can only make X per day is willfully simplistic. The idea that it’s stupid to hold finished goods until launch day is nonsense, what’s stupid is leaving your customers hanging with month-long wait times and acting like that’s just the natural order of things. Bottom line, Apple isn’t some mom-and-pop sweatshop hand-assembling iPhones one at a time. They’re the most operationally disciplined company on earth. If demand always magically outstrips supply at launch, year after year, that’s not some unavoidable law of physics.
 


iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began on Friday in the U.S. and many other countries. iPhone 17 Pro Max delivery estimates quickly slipped beyond the Friday, September 19 launch day for those who had yet to place an order, and now the rest of the new models have started to follow suit.

iphone-air-all-colors.jpg

As of shortly after 11:30 a.m. Pacific Time today, select iPhone 17, iPhone 17 Pro, and iPhone Air configurations on Apple's online store in the U.S. are facing an additional 1-3 week shipping delay beyond launch day, with delivery estimates pushing into late September to mid-October. However, for some configurations, delivery or in-store pickup at select Apple Store locations on launch day is still an option at the time of writing.

We do not know how much supply Apple has for each new iPhone configuration, but if extended delivery estimates generally align with strong demand, then Cosmic Orange for the Pro models and Cloud White for the iPhone Air are proving to be especially popular color options so far. For the regular iPhone 17, Sage and Black are in demand.

On a related note, there is some good news for customers who placed a pre-order as soon as possible on Friday, as some customers who initially received a September 25 delivery estimate have now seen their orders bumped up to September 19.

Need help with making your pre-order decision? Check out our helpful buyer's guide below:

Article Link: iPhone Air and iPhone 17 Pro Now Facing Extended Delivery Estimates
I placed my order for my wife and I about 5mins before 8am on the att site for the pre-orders and almost instantly they pushed my air to Oct 2 while the pro max has it on launch day. Not sure if att gets the orders late, but it is what it is i guess. 🤷🏽‍♂️
 
I had my preorder setup for days before preorders went live, and ordered by 8:01 AM (Eastern), and it took until 30 seconds past 8:00 for the page to go live, so within 30 seconds of it going live. My initial date STILL showed 9/25. Luckily, it updated to a launch day date of 9/19.
 
I placed my order on Friday Sept 12th through my AT&T business rep... here are the lead times I'm getting!
Screenshot 2025-09-15 at 8.21.12 AM.png
 
In Poland:

iPhone Air - no delay for all variants
iPhone 17 - 7-10 days or 2-3 weeks delay
iPhone 17 Pro - 2-3 weeks delay for most variants
iPhone 17 Pro Max - 3-4 weeks delay
They have plenty of stock, it’s part of the marketing strategy to create desire.
 
New camera plateau in the back compared to prior generations to appease the fickle mindset.
Much larger battery, better cooling, faster charging, better cameras, better front camera, significantly brighter display, 12GB of RAM. But just a plateau to appease the fickle mindset…ok pal.
 
Much larger battery, better cooling, faster charging, better cameras, better front camera, significantly brighter display, 12GB of RAM. But just a plateau to appease the fickle mindset…ok pal.
Your average iPhone Pro customer will not notice most of what you listed. Better battery life maybe depending on the apps being used as some are battery hogs. Faster charging, better cooling, better rear cameras, slightly brighter display in daylight and 12GB of RAM all seem like technical specs that most won’t be able to differentiate.

Now a new size and shape of camera plateau and yes this will be noticed to the customer and others around them, so fickle mindset it is.
 
...If demand always magically outstrips supply at launch, year after year, that’s not some unavoidable law of physics.
Yes, it is. Preorder day is, by far, the heaviest order day of the year. Apple would have to built at least one more factory to produce enough phones (in what, 16 variants?) to deliver every preorder by launch day - and that's certainly an understatement. So what is Apple to do with that factory and the employees who staff it for the rest of the year? The idea that Apple would refuse to sell products in order to generate some kind of "desire" is ridiculous.
 
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