Apple cares.
Anyhow I'm not sure if people passing on the Air are predominantly going for the Pro. It seems anecdotally a ton of people are getting the iPhone 17 instead. Better battery life, more cameras, and way cheaper.
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iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version
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Anyhow I'm not sure if people passing on the Air are predominantly going for the Pro. It seems anecdotally a ton of people are getting the iPhone 17 instead. Better battery life, more cameras, and way cheaper.
FAKE NEWS!
FOR IMMEDIATE RELEASE
Apple Unveils iPhone Air: So Light, You’ll Think You Lost It
Cupertino, California — Apple today introduced iPhone Air 2, the world’s first smartphone so light, so thin, and so advanced that it has literally transcended the visible spectrum.
“People told us we couldn’t make a phone thinner,” said Tim Cook, CEO of Apple. “So we made one you can’t see at all. It’s our most innovative absence yet.”
iPhone Air weighs 0.0001 grams, measures 0.0mm thin, and is crafted from a revolutionary new material Apple calls Vantaclear, a fusion of nothing and the concept of minimalism. It features an invisible edge-to-edge display that you’ll swear is there if you just squint hard enough.
Users can unlock iPhone Air using Face ID Quantum, which works by recognizing your aura. The device is powered by the A19 ZeroChip, a processor so efficient it draws power from pure confidence.
“iPhone Air isn’t just light,” said Jony Ive (from wherever Jony Ive is now). “It’s enlightened.”
Customers can preorder iPhone Air starting today for $1,699 (or $2,199 for the Pro Nothing model), including a complimentary empty box and biodegradable documentation to remind you you’ve bought something profound.
Apple Stores will begin carrying iPhone Air on November 31, 2026 — though you won’t see it, feel it, or hear it. You’ll just know.
FOR IMMEDIATE RELEASE
Apple Unveils iPhone Air: So Light, You’ll Think You Lost It
Cupertino, California — Apple today introduced iPhone Air 2, the world’s first smartphone so light, so thin, and so advanced that it has literally transcended the visible spectrum.
“People told us we couldn’t make a phone thinner,” said Tim Cook, CEO of Apple. “So we made one you can’t see at all. It’s our most innovative absence yet.”
iPhone Air weighs 0.0001 grams, measures 0.0mm thin, and is crafted from a revolutionary new material Apple calls Vantaclear, a fusion of nothing and the concept of minimalism. It features an invisible edge-to-edge display that you’ll swear is there if you just squint hard enough.
Users can unlock iPhone Air using Face ID Quantum, which works by recognizing your aura. The device is powered by the A19 ZeroChip, a processor so efficient it draws power from pure confidence.
“iPhone Air isn’t just light,” said Jony Ive (from wherever Jony Ive is now). “It’s enlightened.”
Customers can preorder iPhone Air starting today for $1,699 (or $2,199 for the Pro Nothing model), including a complimentary empty box and biodegradable documentation to remind you you’ve bought something profound.
Apple Stores will begin carrying iPhone Air on November 31, 2026 — though you won’t see it, feel it, or hear it. You’ll just know.
When I heard about the Air I was like 'YES FINALLY' and then I saw the massive camera bump. What's the point in making a super slim phone and sticking a massive camera bump on it? It looks ridiculous. I hate the small bump on my 13mini as it is but went with it as all the phones they produce have a camera bump. I genuinely think SJ would have warped reality and figured out a way to have no bump. Maybe an array of small lenses down one side and use it as an old school top down camera?!
If they removed the camera (or figured out a way) I'd buy.
If they removed the camera (or figured out a way) I'd buy.
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Chop the price to $549. Call it the iPhone Nano. Get that nostaglic naming convention. Problem solved. You sell with less key features and less battery. You sell for much less price.
Tim Cook is an idiot. He will sink Apple.
not surprised. practically, the thinness of a phone will always be judged by it's thickest part.
there's nothing thin about the iPhone Air with that huge camera bump
there's nothing thin about the iPhone Air with that huge camera bump
This doesn't make the iPhone Fold any tempting then... It will be TWICE as disappointing if it's just two Airs combined together..
The Information is usually very well sourced.
This reporting should be taken seriously.
This reporting should be taken seriously.
I’m right there with you and it feels like I get more battery from the Air than my 16pro (which was my only concern). My priority is thin and light, so after my 12” MacBook was discontinued and iPhone Mini was discontinued, I should’ve known better
I find this surprising. I think it may be the cost. If they lowered the price by $150 that might work. Who knows? Or it could be the camera. Something doesn't add up.
The reason being, this is by far the bast phone I've had, as it's the first one that's pocketable (for my tastes).
But I can get two years out of it.
The reason being, this is by far the bast phone I've had, as it's the first one that's pocketable (for my tastes).
But I can get two years out of it.
dont care, still like it and feel like all other phones are bricks now
No, it wouldn't sell. Just like the mini, plus, or Air. iPhone users are simply used to the Pro and base models. The only option is to ditch the base model and replace it with the Air.
I touched one in person over the weekend and I really liked it. I would have bought it if it at least had the same camera as the regular iphone 17.
It's just a little too much to sacrifice as is, a few adjustments and I think it would sell better.
It's just a little too much to sacrifice as is, a few adjustments and I think it would sell better.
This sounds worse than the iPhone mini series. At least that got two generations in two years.
The 17 is the sweet spot. i have yet to hear any of my friends or colleagues praise their iPhone 17Pros - they almost have buyers remorse. Granted they are mostly not pros, just looking from the best from Apple. I don’t believe i personally know anyone who picked up an Air. Just Pros and 17s. I do have that one friend who is a fan boy till the end who has to be the one to tell everyone he preordered it and shows it off to everyone - yep, it’s orange. As a creative director - the 17 would be just great for me - it’s understated, fully capable, and actually a nice design.
Mini failed, Plus failed, Air failed. Just have 3 versions of the iPhone: Regular, Pro and Pro Max. How many failures are needed to get the point?
If we end up finding out this sold worse than the Mini's ... whooo baby ...
😂
(I'm a Mini user and lover)
😂
(I'm a Mini user and lover)
I think they need to be really careful how they price the fold device (assuming the rumors are true). Obviously it's going to be more expensive, but if it's TOO high, it risks the same thing happening to that device as well.