What made Mac laptops thin was remove user replaceable or swappable batteries with integrated ones. Eliminating swappable HDD, ODD, etc with integrated or eliminated options. Let’s not act like Apple pulled some magic trick from thin air. Even the first MacBook Air was underpowered and had a lot of issues along with the wedge MacBook. Also moving from polycarbonate to thinner and lighter metals also helped with heat disputation and premium look and feel.Too much of MacRumors loses sight that what makes sense for you, or in general, what makes sense for the types of users who post on technology enthusiast forums like MacRumors doesn't necessarily make sense for everyone else. For example, I would imagine being thin and light is certainly worth paying extra for if you have something like MS.
I buy a new phone every year, and until this year it's always been a Pro Max. I was always super happy with the Pro Max. But something about the Air captivated me, so I took the jump; I figured worst case scenario I could always go back to a Pro next year. What I discovered with the Air is that it turns out being thinner and lighter is way more important to me than extra cameras, a speaker I'll never use, or a battery that lasts day and half. I pick up the phone every time I use it. For some people, there is significant value in being thin and light, and some might even want to pay MORE for that. I mean, look at the MacBook Air when it was first released. People paid a HUGE premium for a "worse" laptop.
I don't need a phone that can run a local LLM or play graphically intensive games. I'm almost never outside arms reach of a charger. I use AirPods when listening to stuff on my phone. So a lot of the "value" the Pro/Pro Max has is actually wasted on me. I was paying extra all these years for stuff I didn't really need. Does that mean the Pro Max is a "bad value"? No. It means it's a bad value to me.
I understand I am not a typical consumer, and clearly the Air isn't selling well. But I don't think it's fair to say "it's a bad value phone." I think it's fair to say "the trade offs to make it so thin and light aren't worth it for most consumers." or "it's a bad value for users like me."
But remember, the MacBook Air being so extremely thin is what push Apple forward to be able to make all of their laptops as thin as they are. Maybe even as an "unsuccessful" product, the technology that enables a iPhone Air is what unlocks a "not-as-thin as the Air but still way thinner than it is now" Pro in three or four years.
With iPhone there was no swappable batteries so either the components gets smaller, things get removed like the physical SIM tray or materials and design changes there really is not much one can do.
