I think this announcement makes a little more sense than some are giving credit for.
While I would be extremely surprised to see Apple release the full fledged iPhone (a term which recent buzz has had Apple looking to gain the rights too
here and
here back in October). However, the "Answering" option added to iChat would have to get you thinking. What logic would be behind Apple announcing a product like this so close to Christmas?
Here's a scenario that makes a lot of sense to me.
-Monday (the Monday announcement is an interesting twist, but read on) Apple announces the launch of the "iPhone." This will be a bluetooth enabled voip phone, form factor to be seen. This will essentially be a cordless phone working over the iChat network. A program exclusive to Macs.
-The Monday announcement date the week before Christmas makes a good deal of sense. A common misconception is that the busiest time of the shopping season takes place right after Christmas. While it is true that there is a ton of TRAFFIC in stores for Black Friday weekend, the sales are not tops for the holiday season. Looking back from
2002-1993 (if anyone has data from 2003-2005, please link to) the top shopping day took place December 18th at the very earliest. Furthermore, if you look at
lists for the top ten shopping days for any given year, 7 or 8 of the top sales days take place on or after the 18th of December. A December 18th product announcement, while fairly unprecedented, would still leave a majority of the top ten shopping days for the holiday season in play.
-The goal of this announcement would not be to sell the iPhone product, but to create a huge product buzz for Apple right before an extremely busy shopping period. Announcing a product such as this that only works on a Mac creates greater incentive, in addition to hype, for consumers to go out and purchase one as a Christmas present.
-The Bluetooth iPhone would cannibalize a negligible portion of iPod sales. Apple is far to smart to release a product that eats into its own market at such an important shopping junction. Hence the iPhone, which would have none of the same features as the traditional iPod. What I expect we would find out at MWSF is that (surprise) the announced iPhone is actually a stripped down version of the iTunes Mobile, which one would imagine is the cellphone/ipod/iphone combination that has been rumored for some time.
I can just see the next Get a Mac Ad
Apple answers a phone, PC guy looks outdated and drab, you get the picture