Apple Has Pre-planned iPhone Updates?...
I just finished watching a video on the Apple website showing some of the new features on iPhone following the latest updates...
Some of the things, like looking at email attachements in landscapes, tv out and space bar double tapping - make me think that Apple know exactly what some of the minor feature updates will be for the next few months.
Before the iPhone was released, Apple made a big deal about saying they wouldnt be accounting for the iPhone at its point of sale - instead numbers would be accounted after a period of time so they could roll out new features etc. I have a feeling Apple have pre-planned feature/software updates to keep a buzz about the iPhone without having to change the form factor of the actual device. The touchscreen / accelerometer gives them a unique standpoint in that they can essentially add any extension of a feature and make the iPhone feel 'new' again. Then, when the iPhone is more 'fully featured' on the software side - update the hardware accordingly.
So, from a marketing point of view, I expect to see another software / feature update (or add ons) just before Christmas (MMS?...) - to create another buzz during a hot shopping period. And then another around the end of January or Feb 08 - to maintain a buzz with all the new iPhone stocking fillers... Leading nicely into summer and WWDC 08... and the first major hardware revision?....
