I would like to challenge you to elaborate on why you think market share matters so much, and to whom exactly.
You can only survive and thrive in a niche market based on vendor lock-in if you have critical mass. Apple does have it at the moment. This is really important for them.
For instance, I know a lot of US people have bought iPhones because their friends and family have iPhones and use iMessage. For this to hold (vendor lock-in), the vendor needs critical mass. This ensures the ecosystem gets apps, peripherals, and survives as a whole.
As I said, Apple does have it at the moment, but their market share is going down. If at any point the vendor lock-in arguments no longer matter (say, everybody you know uses WhatsApp instead of iMessage, as for example is the case here in Switzerland), they'll have a real fight on their hands, as people will start feeling free to look at alternatives.
The less market share Apple will have, the harder it will be for them to maintain their iOS ecosystem.
And market share we can discuss on much better approximations compared to profits, which are estimates of accounting figures of very complex companies whose internal arrangements we do not know.
I would argue that Apple owns the smartphone market where it counts. It has the profits. These profits ensure that Apple has plenty of resources to sink back into differentiating their products in meaningful ways that go beyond pumping specs. As a consumer, I get great apps. If there is a new toy out in the market like a drone, i can be sure my iPhone and iPad will be properly supported. The end result is a great user experience for me.
The other companies can keep their profitless market share for all I care.
Again, you're basing this on estimates made by some analytics companies, which may very well not be true, and I don't believe they're true at all, given the complexity of the companies involved here. After all, Starbucks reports a loss in the UK, even if it's overall very profitable, and since Starbucks UK buys coffee beans from Starbucks Switzerland and thus are forced to follow transfer pricing, it's much harder to do. I imagine it's a lot easier for Samsung and Huawei to shift money around their group in Korea and China respectively.
So I don't think the profits or loses you refer to are real in any sense. They're at best estimates of accounting figures, thus meaningless.
As for user experience, I don't think much of the iPhone user experience. As I said before, just about everything you do on the iPhone, you can do on Android but with fewer taps, swipes and clicks. I look at their pale copy of Google Now, introduced in the latest iOS, and laugh. I think the usability gap is quite large at the moment.
What the iPhone is really good for, is to make you feel good about yourself, which is great. Keep pumping those Apple profits, Tim's yacht needs it, and you deserve it
