iPhone 'Halo' Driving Corporate iPad/Mac Adoption, 25% of Cisco-Owned Laptops Are MacBooks

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 9, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple is seeing increased success in selling its wares to large corporations thanks to the iPhone, reports The Wall Street Journal. A number of Apple products have acted as "halos" over the years, selling to first-time Apple owners and seeing that penetration lead to sales of more products.

    The iPod helped drive Mac adoption with consumers, particularly amongst college students, but the iPhone is the most successful product in Apple's history and has driven tremendous amounts of Mac and iPad sales. One-quarter of Cisco's company-provided notebooks are Macs following that company's decision to allow employees to choose which platform they preferred.

    Many companies are deploying custom applications for iPhones and iPads, with the iPhone often being Apple's first foothold in a business.
    Forrester says Apple accounts for 8 percent of global business and government spending on computers and tablets -- that number does not include the iPhone -- and could rise to 11 percent by 2015.

    Apple executives frequently mention enterprise adoption and custom app development in earnings release conference calls with analysts, touting large corporate adoptions of iOS devices and how companies are using internally developed apps. The company also has large websites profiling how businesses are using both the iPhone and iPad.

    Article Link: iPhone 'Halo' Driving Corporate iPad/Mac Adoption, 25% of Cisco-Owned Laptops Are MacBooks
  2. ATL-JaySin macrumors newbie

    Jan 9, 2014
    Cisco and IOS

    There is no end to the number of IOS and iOS devices at Cisco. My team is actually 70% Mac. We are in a network operations role internally at Cisco.

  3. H2SO4 macrumors 68040

    Nov 4, 2008
    How many of those Macs are running Windows?
  4. AngerDanger, Jan 9, 2014
    Last edited: Jan 9, 2014

    AngerDanger macrumors 68030

    Dec 9, 2008
    I can just imagine the two men in that photo playing Angry Birds.

  5. macs4nw macrumors 68040


  6. Porco macrumors 68020


    Mar 28, 2005
    "Yeah, I got the early release of her visual album on iTunes… and here I have an older Beyoncé video from her 'I Am Sasha Fierce' album… "
  7. brdeveloper macrumors 68020


    Apr 21, 2010
    I don't use the provided corporate Windows PC. The desktop PC I have on my tablet works as a base for the monitor, which is connected to my personal Macbook.
  8. mrxak, Jan 9, 2014
    Last edited: Jan 9, 2014

    mrxak macrumors 68000

    Apr 16, 2004
    Drifting through space in a broken escape pod
    I think this is why Apple is pushing iWork so hard, now, especially on iPad. The real halo effect, though, isn't so much from the iPhone itself, it's from the developers of iOS apps. It used to be Mac programmers were a rare breed, but the iOS gold rush has taught a lot of new and old programmers Objective-C and Cocoa, which of course kicked off a lot of new applications and interest in the Mac market. Mac programmers aren't so rare anymore, so Mac software isn't so rare anymore, so having Macs in the workplace is less of a big deal.
  9. djgamble macrumors 6502a

    Oct 25, 2006
    That's good news... reading these forums recently you'd think everybody viewed Samsung as being the only option for mobile phones.
  10. ericinboston macrumors 68000

    Jan 13, 2008
    1 company for every 5000 companies have a Mac install-base over 20%. Big deal.

    Macs (like most business-class Wintels) are nice computers. Pricier, yes.

    I'm not sure what the big advertisement is that Cisco has a 25% Mac user base. So what. I'm sure company X out there has a 25% linux base, too. And Company Y out there has a 25% Pepsi-drinking user base.

    Talk to me when Macs hit a 25% install base in EITHER the consumer market or business market for a personal computer (not a tablet or a smartphone). As far as I can tell, for the past 30 years Apple peaked at 15% in either of those 2 markets...and that was in 2011 I believe.
  11. Jaro65, Jan 9, 2014
    Last edited: Jan 9, 2014

    Jaro65 macrumors 68040


    Mar 27, 2009
    Seattle, WA
    So...how's the weather in Redmond?
  12. sirozha macrumors 6502

    Jan 4, 2008
    Cisco's engineers choose Mac over non-Mac laptops in about 80% of cases. Cisco has a lot of non-engineers working for them, so Macs making up 25% of all computers at Cisco is when both engineers and non-engineers are counted. Among Cisco engineers, Macs are significantly more popular than PCs.
  13. scbn macrumors 6502


    Jul 25, 2010
    This is from WSJ. The Halo effect is real. I see more and more people that I know use Macs now.
  14. ericinboston macrumors 68000

    Jan 13, 2008
    When you quote the ENTIRE post that contains multiple points, your single question pretty much becomes invalid. Please don't quote the entire post.
  15. UKgaryb macrumors regular

    Dec 13, 2013
    Manchester, UK
    We bought a company who do real time data processing based on mac's using a sand cluster processing of a problem took 12 weeks, processing on a 6node cluster of hp blades running Hadoop took 6 hours, x1 Apple MacBook 2013 air i7 took 22mins, people are taking notice that OSX has some very powerful features
  16. mrhick01 macrumors 6502

    Sep 22, 2008
    And doing such would make them a $400 billion a year company rather than the ~$250 billion a year company that they are now.

    How is not achieving this magical 25 percent number a demerit?
  17. Seoras macrumors regular


    Oct 25, 2007
    Scotsman in New Zealand
    Back in the 90's it was 100% Mac's at Cisco

    When I joined Cisco in '94 the only laptop you saw at the West Tasman Cisco campus was a Mac.
    Then the corporate policy makers did a deal and everyone was moved to Toshiba's, then IBM stinkpads. No Macs. Windows only with nanny ware.
    In the last 5 years there's been a change internally, probably originating in R&D, where most Cisco developers reformat their laptops and install Linux.
    As I understand it R&D is pretty much all Macs but not all Mac OSX.
    Nice hardware for the Linux fans to install their favourite distro.
  18. Traverse macrumors 603


    Mar 11, 2013
    For me, it was an iPad Nano fifth generation. Ahhh good times.

    Life was simpler back then....:)
  19. dwhittington macrumors regular


    Mar 20, 2007
    Houston, TX

    I disagree. I've heard the Cisco 25% number back in 2010 when it was mostly BYOD. Regardless of how high or low it might be, thats a big number for actual enterprise managed machines.

    I've got several Fortune 500 customers who have both large managed or unmanaged install bases, also thanks to BYOD. This sort of stuff usually starts at the top and trickles down throughout an organization. It's not just one company, bro.

    [insert gratuitous marketshare chart here]
  20. dilbert99 macrumors 6502a

    Jul 23, 2012
    You do realise that MS is in Redmond?
  21. ladeer, Jan 9, 2014
    Last edited: Nov 19, 2014
  22. N64 macrumors regular

    Dec 24, 2013
    Lost Woods
    Good to hear. I don't really care at all about iPads and iPhones, but more Mac users means more Mac software. And I might not have to touch Windows anymore if it takes off. Can't stand using it.

    But first Apple has to recover from Mavericks. Come on, no new features except extra RAM usage and bugs. Maybe less battery usage on MacBooks, but I don't know if that's true. Doubt it because it seems to use more CPU just from loading all that bloat.


    I've heard about this. I happen to know a past Cisco employee.
  23. ZOZO, Jan 9, 2014
    Last edited: Jan 9, 2014

    ZOZO macrumors member

    Nov 11, 2013
    It's not all about iOS devices. Colleges nowadays are almost entirely flooded with MacBooks. The workforce is now made up of probably millions who have used macs in school, and would like to use them at work too. If enough employees push for it, it starts being offered as an option. Not saying that's what's going on here, but it is what goes on in a lot of workplaces.

    Well, all tests show significant power usage improvements, as well as much improved RAM usage. RAM compression helps out a ton, timer coalescing (though probably almost exclusively used by Apple's software at the moment), is an incredible feature for battery life improvement. As more apps take advantage of it, battery life will slowly get better and better as time goes by. Weird, huh? App nap will probably end up working similarly, because if devs take full control of App Nap's behavior, they can also somewhat increase its efficiency. Mavericks is mostly a version focused on laptops. Some of the best features serve very little purpose on an iMac or Mac Pro, but then again, most macs sold are laptops.
  24. felixwcf macrumors newbie

    Aug 24, 2011
    Those who play PC games. That's the only useful thing on Windows.

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