Verizon is still clueless after all these years...
I think the ad campaign is one of the best ideas, because either Apple will be forced to play ball with Verizon, or Apple will be forced to take the negative publicity, but either way Verizon is in control.
From the beginning Verizon was deeply in the weeds, and completely discounted that Apple's first foray into the mobile market would be a home run. Unfortunately I have been a V customer since then, and still am. In the very beginning the V stores seemed to have pre-prepared talking points about how the iPhone was "no good". Funny how if the phone was "no good" just about every manufacturer began to rip off the look and feel of the iPhone pretty darn fast. Mobile companies also did not support the folks who were not PC based, and could afford to do so as we mac folks were in the large minority.
Speaking about Verizon being in control. Verizon also tends to crap up everything with their zeal for control, and desire to stamp their "brand" all over the place. Buy music for your phone? Sure... but only through their own store, and paying twice as much as you would through Apple. Sure, over the years I am sure the dedicated mac tech geek could get around some of the obstacles... but in the end you still would not have the iPhone.
If Verizon could get over themselves for a few minutes and realize that their market growth would be HUGE if they bent a little and actually tried to work WITH Apple (as opposed to waiting around for Apple to come to their hallowed doors). If their coverage is so superior, then what are they afraid of? How many phones have come out over the years that were supposed to be "iPhone killers"? Sorry... they mostly just sucked in comparison (and I have had a bunch of them, since ALL my phones seem to conveniently last only a year or so).
I would love the iPhone to finally come to Verizon, but I would hope that APPLE remains in control of the interface, and not Verizon. I doubt that will happen because V wants everything to go back to them... music, apps, ringtones, etc... and they are greedy.
If ATT had better plans for families, and with unlimited texting, etc. I would leave Verizon in a heartbeat. But for a family of 4 phones it doesn't make sense, at least for us in our area (sadly). Sorry, but the bad publicity is only for Verizon, and I am a long-time V customer....
cheers,
michael