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iPhone Ownership Reaches All-Time High in United States

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Apple currently has more iPhone users in the United States than at any point in history, according to market research firm comScore.

iphone_trio.jpg

There are now over an estimated 85.8 million iPhone owners aged 13 and older in the United States, based on a three-month average ending December 2016, according to comScore MobiLens Plus. Apple's latest iPhone 7 and iPhone 7 Plus models accounted for approximately 15 percent of that total.

iPhone 6 and iPhone 6s models, including their respective Plus-sized versions, remain Apple's most popular smartphones in the U.S. with an estimated 48.4 percent share of the overall installed base. Meanwhile, an estimated 17.8 percent of the users are still using an iPhone 5, iPhone 5s, or iPhone 5c.

comScore-iPhone-Dec-2016.jpg

iPhone is the most popular smartphone in both the United States and the world, according to market research firms Kantar Worldpanel and IHS Markit respectively. iOS adoption trails Android in the United States, however, given a wider variety of Android smartphones available to purchase.

iOS adoption among smartphone users aged 13 and older is an estimated 43 percent in the United States, based on a three-month average ending December 2016, according to comScore. The research firm places Android at 54 percent during the same time period, with BlackBerry and Windows 10 Mobile barely registering.

comscore-market-share-ios-android-dec-2016.jpg

comScore's data differs from Consumer Intelligence Research Partners, which estimated that the iPhone's installed base reached 132 million units in the United States as of December 2016. However, CIRP's data is extrapolated from a survey of 500 Apple customers with no 13-and-over age parameter.

Article Link: iPhone Ownership Reaches All-Time High in United States
 
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https://www.macrumors.com/2017/04/20/iphone-ownership-all-time-high-us/
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nwcs

nwcs

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There is a home field advantage for Apple. But by reaching the younger people it does instill some brand loyalty and halo for later products.
 
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LordVic

LordVic

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water is wet. Sky is blue.

There are more people now on earth than in anypoint in history.

the world is culmulative. as long as Apple is selling, I expect this number to be raising.

now, if it started dipping, you bet your bottom dollar, we'd have known before know during the earnings calls
 
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pgiguere1

pgiguere1

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LordVic said:
water is wet. Sky is blue.

There are more people now on earth than in anypoint in history.

the world is culmulative. as long as Apple is selling, I expect this number to be raising.

now, if it started dipping, you bet your bottom dollar, we'd have known before know during the earnings calls
Click to expand...

This is not about sales on earth though, it's about the US only. Many have been saying that the US reached market saturation for smartphones. If that was true, and that Apple's market share didn't go up, then US sales wouldn't be up.
 
LordVic

LordVic

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pgiguere1 said:
This is not about sales on earth though, it's about the US only. Many have been saying that the US reached market saturation for smartphones. If that was true, and that Apple's market share didn't go up, then US sales wouldn't be up.
Click to expand...

but even in the US, the population is still increasing overall so, it should still be expected that there is growth possible. (just not necessarily record)

when business analysts and forecasts talk about "saturation", they'r enot saying that sales will stop because everyone everywhere has one.

it's just a state where the market is no longer exploding and the product has reached the maturity state. as long as populations continue to grow, there should still be market growth (as long as the product has moved to product decline, that happens when a product no longer meets any needs, or is replaced by something else)

613px-Product_life-cycle_curve.jpg


Smartphones have reached stage III: they're mature and the market growth you see in stage II is done. that's what we mean by "saturated". but as I also said, as long as the population continues to grow, there should be growth in the install base even at this stage, it's just slow growth. (now if US population is actually decreasing, that would be an entirely different story)
 
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Sedulous

Sedulous

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This actually agrees more with what I observe than most of these reports. I rarely see android devices used, so either the numbers still are off, android users rarely use their phone in public, or this region is an outlier for iPhones.
 
iHack13

iHack13

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I hope that the number grows even more and cannibalises some of the android share.

So Google wakes up and does more for Android (Allo and Duo was a joke). It's good for the competition and my Android Phone will get better :)
Wish it would be the other way around, but there is not much space to expand for Apple, since there are too many walls and mainstream interfaces getting removed etc.
 
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FrenchRoasted

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I think iOS and Apple in general are perceived as being more concerned with privacy. This isn't some trivial issue, privacy is a basic human instinct.

Thanks NSA
 
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elmaco

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iOS adoption among smartphone users aged 13 and older is an estimated 43 percent

The reason the market share is high in US is because iPhone is relative cheap for Americans, the dollar is strong and people in US have higher salaries than most other countries.

I wonder how large Apple's market share would be if they had sold the iPhone at production costs. It would have been extremely hard for Samsung and others to enter the market 8 years ago. Apple would be able to push cost lower because of the scale.

Apple could have owned the smart phone market, they could have been as big as Microsoft when it comes to PC. For underdeveloped countries they could sell old models really cheap.

Apple could then have made money from the Apple Store, Apple Music and other Apple products/services in the ecosystem. With a larger market share, Android development would be as attractive as OS/2 or CP/M development.
 
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Born Again

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This is a bit misleading guys.

The majority of these iphones in the USA are 3+ years old.

That's not a graph apple is proud of.

Why they should push another iOS update to slow our phones down more to force us iPhone 4, 5, & 6 users to upgrade.
 
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dmylrea

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pgiguere1 said:
This is not about sales on earth though, it's about the US only. Many have been saying that the US reached market saturation for smartphones. If that was true, and that Apple's market share didn't go up, then US sales wouldn't be up.
Click to expand...

It actually means there are more people in the US willing to spend huge amounts of money on a smartphone than any other country in the world.

Looking at the chart, compared to Android, Android has increased MORE than iOS in the past 3 years. iOS is more or less stagnant.
 
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