i had a semi-bad experience at the Apple Store this evening. I usually hate on posts like his but wanted to put this out there because I don't think I read about anyone with a similar experience. So many people have reported being able to reserve an iPhone online and then pay full price (device only). I placed an order (7 plus 128gb black ATT) shortly after midnight for pick up at the Apple Boylston Street between 6 - 6.30pm. I arrived at the store around 5.30 and joined the line and was called upon at 6pm. I showed them my reservation and told them I was paying in full. They both (a genius and genius in training) said OK and I thought this should be quick. A few minutes later they returned with no phone. Why? They said that the phone I reserved was solely for IUP only and I couldn't buy it full price. I said I believe I could do this and I had read it online and seen many do this. We went back and forth and they said they would speak to a manager. About 30 minutes later they returned and said he (the manager) was going to make a "one time exception" and sell me the phone. Sigh of relief So did I do something wrong or is there something funny going on here?