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iPhone Sales Strong in U.S., U.K. and Australia, Weaker in Much of Europe

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Apr 12, 2001
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Reuters reports on new data from research firm Kantar Worldpanel showing strong sales for the iPhone over the last three months in the United States, United Kingdom, and Australia, driven by the debut iPhone 4S. The company has, however, seen weaker sales in much of continental Europe in the face of economic difficulties and strong competition.
"In Great Britain, the U.S. and Australia, Apple's new iPhone continues to fly off the shelf in the run-up to Christmas. However, this trend is far from universal," said Dominic Sunnebo, global consumer insight director.

Apple's market share in the 12 weeks to end-November rose to 36 percent in the United States from 25 percent a year earlier and in Britain to 31 percent from 21 percent, Kantar said.

However, in France its share slipped to 20 percent from 29 percent and in Germany to 22 percent from 27 percent. Similar drops were seen in Italy and Spain.
The iPhone 4S debuted midway through the reporting period in most of the countries mentioned, although it did launch two weeks later in Italy and Spain. Consumer demand for the iPhone eased in the months leading up to the debut of the iPhone 4S amid high anticipation, but sales obviously surged with the release of the new hardware.

Kantar Worldpanel also reports its data as market share, and with the global smartphone market growing extremely quickly, iPhone sales are likely still rising in countries where Apple's market share has dropped due to the influx of Android-based devices from a variety of manufacturers.




For the holiday quarter, Apple is projecting blockbuster revenue and earnings, with analysts pushing their iPhone estimates for the quarter into the range of 30 million units. That performance would shatter Apple's current record for iPhone sales of just over 20 million units sold during the second calendar quarter of this year.

Article Link: iPhone Sales Strong in U.S., U.K. and Australia, Weaker in Much of Europe
 

gnasher729

macrumors P6
Nov 25, 2005
17,546
4,840
Reporting "market share numbers in the smartphone market" is stupid. That part of the market is growing because people are switching from cheap dumb phones to cheap smart phones in large numbers. Android growth will stop when there are no more cheap dumb phones to convert to Android phones.

The relevant numbers are: Numbers of iPhones sold, revenue from iPhones sold, and market share in the total phone market.
 
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bwillwall

macrumors 6502a
Dec 24, 2009
794
385
hmm

wonder why this doesn't bring results in Europe? I know some Europeans and they have pretty much the same electronics as us. Well maybe they aren't as common however.
 
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iCole

macrumors regular
Jun 10, 2010
188
20
wonder why this doesn't bring results in Europe? I know some Europeans and they have pretty much the same electronics as us. Well maybe they aren't as common however.

Not as common? Its not Africa here, you know.
 
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ombrenelcielo

macrumors regular
Jan 21, 2011
152
0
Helsinki, Finland
wonder why this doesn't bring results in Europe? I know some Europeans and they have pretty much the same electronics as us. Well maybe they aren't as common however.

well, buying an identical phone (basically), just because it has a voice assistant for 600$ doesn't make much sense to the average european consumer.. maybe..
 
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Consultant

macrumors G5
Jun 27, 2007
13,311
32
Competitors can't sell their products at the same price so they aim for more quantity at the expense of revenue and profit.
 
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*LTD*

macrumors G4
Feb 5, 2009
10,703
1
Canada
Bring on the holiday quarter numbers. That'll separate the fact-filled wheat from the speculative chaff.
 
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Dwalls90

Contributor
Feb 5, 2009
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2,940
Maybe it has to do with the fact that android phones are made available as early, if not earlier, than the USA. Also, iPhones seems to never be subsidized in Europe, that probably makes them a little more daunting financially to adopt.
 
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*LTD*

macrumors G4
Feb 5, 2009
10,703
1
Canada
Competitors can't sell their products at the same price so they aim for more quantity at the expense of revenue and profit.

It's the classic race to the bottom. Typical horizontal business model phenomenon. Something I'm glad Apple is avoiding at all costs, even at the cost of market share.
 
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ftaok

macrumors 603
Jan 23, 2002
6,244
1,285
East Coast
I wonder what Apple's numbers are for the European countries that use the Euro compared the ones that don't. I would guess that the recent uncertainty with Greece and Italy, that could shake up the rest of Europe.

England and Switzerland don't use the Euro. France, Italy, Germany and Spain (the ones mentioned in the article) all use the Euro.

I'm sure there are others that don't ... but I can't name them off the top of my head.
 
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ozaz

macrumors 65816
Feb 27, 2011
1,282
286
wonder why this doesn't bring results in Europe? I know some Europeans and they have pretty much the same electronics as us. Well maybe they aren't as common however.

Does Siri work in languages other than English?
 
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blyan

macrumors member
Jun 7, 2011
35
0
Tacoma, WA
Headline should read:

iPhone Sales Strong In Countries With Loads of Money, Not Strong In Countries Who Are Broke.

lol. As if this is news
 
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Bodygard

macrumors regular
Aug 12, 2009
122
27
Well i'm an European consumer and in my country, carriers ask us €600 ($800) for a 4S. That's wayyyyy to much for a smartphone that has the same style as the 4, same screen, siri only works in english and certain countries etc
We are all waiting for the "real evolution", the iphone 5! :) and of course lot's of people are buying samsung android's around here...
 
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TheJing

macrumors 6502a
Jun 13, 2011
661
0
Somewhere in Europe
Headline should read:

iPhone Sales Strong In Countries With Loads of Money, Not Strong In Countries Who Are Broke.

lol. As if this is news

LOL! Many Europeans countries are filthy rich. Just because we have money doesn't mean we want to buy iPhones. Here in Sweden for example many people buy Sony Ericsson because it's Swedish.
 
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Buduls

macrumors newbie
Oct 21, 2011
27
4
Thats because iPhone4S did not bring much compared to iPhone4 for non English speakers.
 
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Christianopolas

macrumors newbie
Dec 20, 2011
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Australia
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

ombrenelcielo said:
wonder why this doesn't bring results in Europe? I know some Europeans and they have pretty much the same electronics as us. Well maybe they aren't as common however.

well, buying an identical phone (basically), just because it has a voice assistant for 600$ doesn't make much sense to the average european consumer.. maybe..

Thats it, I just cant see the point in buying a 4s now and there might be a completely new device in two to six months time anyways. Its just a waste of hard earned Euros and I can see a lot of peoples point back here in Germany to wait for something more exciting from Apple and in the meantime buy ALDI' s well priced Android phones haha, well thats the way to go I guess.
 
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blyan

macrumors member
Jun 7, 2011
35
0
Tacoma, WA
LOL! Many Europeans countries are filthy rich. Just because we have money doesn't mean we want to buy iPhones. Here in Sweden for example many people buy Sony Ericsson because it's Swedish.

Haha I know. In general, it's pretty true though. The iPhone is absurdly expensive in Europe (not on contract).
 
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The Great Boony

macrumors regular
Nov 23, 2010
195
0
A lot of western europe doesn't have a lot of money, they've probably bought a cheap copy of the iPhone - Something with Android for example.
 
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Digital Skunk

macrumors 604
Dec 23, 2006
7,987
638
In my imagination
A lot of western europe doesn't have a lot of money, they've probably bought a cheap copy of the iPhone - Something with Android for example.

Very true indeed! Poor people that don't have any money do tend to buy crappy, cheap, poorly made Android smartphones. Probably with prepaid minutes, and on BOGO free family plans for them and their poor families.

I bet Android was built specifically for poor people or people with very little money. Thank goodness Apple made the iPhone for people with tons of cash burning holes in their pockets.

Not as common? Its not Africa here, you know.

Right. I bet Android is making a killing in those countries.
 
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unlinked

macrumors 6502a
Jul 12, 2010
697
1,217
Ireland
Headline should read:

iPhone Sales Strong In Countries With Loads of Money, Not Strong In Countries Who Are Broke.

lol. As if this is news

If we are going for simplistic headlines how about 'China lends America money for new iPhone. America promises to like totally pay them back next week.'
 
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0dev

macrumors 68040
Dec 22, 2009
3,947
24
127.0.0.1
I'm guessing that, with the economic problems, buying smartphones is the last thing on peoples' minds, but when they do upgrade their phones, they're getting good but cheap Android phones like this.
 
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