“It’s not the customer’s job to know what they want” - Steve Jobs
Hmm… The market is a convenient fiction. “People” do not universally want a bigger display. Many want a return to the mini or the original iPhone SE size.
The Minis sold a fair amount, but didn't make as much money as the higher margin, high-end phones did. Same thing happens when national chains close certain locations. They were often profitable, but not as much as HQ wanted.
Apple should bring back a small phone — just as they should release an M series 12” MacBook. After all, if they can sell an iPhone SE, #X, #X Plus, #X Pro, they could certainly sell a Mini as well. It would generate enormous buzz and good will.
Lose the notch & DI, and bring back a real home button, too! (Alas, that last ship has sailed!)