Because “based on iPhone 14” in a tweet about an unreleased product is a rumor.
And how many rumors, leaks and predictions by analysts have we gotten for new minis since 13 mini dropped?
None. Only rumors about how sales numbers were too low to do more minis.
And think about this:
"Recent data shows that 25- to 34-year-olds account for 27% of iPhone users. The second most popular age bracket is 35-44 (23%), closely followed by 18 to 24s (22%)." (
Source: CIRP)
And the most popular apps in the AppStore for the last couple of years are TikTok, YouTube, and Instagram.
You are not selling a <6" display + <3000mAh battery smartphone to the average iPhone buyer in 2023 and beyond. There's simply not enough juice to do what the average iPhone users does on an iPhone.
mini would only attractive for those who practice "mindfulness" and "digital detox" stuff, putting their phones away so they can focus.
But that's a tiny minority of the market. Teeny, tiny.. mini sized demographic. 😅
Largest demographic of iPhone owners, aged 18-44, is on social media for several many hours per day and, naturally, wants a big, bright display in a device that lasts for as long as possible on a single charge.
iPhones mini cannot accommodate these needs with 33% less battery than its mid-range counterpart.
Furthermore, Apple already ditched the mini in favor of a Plus sized mid-range.
-How much louder do you want Apple to scream "iPhone mini is not coming back"?