The smartest move for apple would be to make another mini. This way they can take a one or 2 year old phone to offer the SE. everybody would be happy in this class. So - for now it would be the 13 mini as an "SE".
I think some people liked the mini iPhones. The problem is the numbers of sales didn’t support Apple producing them as sales faltered badly.
The iPhone SE represents the least expensive entry into a brand-new iPhone. So what you’re talking about is Apple bringing something back whereas what the iPhone SE is as a current model is a less than the other iPhones for a far lower price. It’s an entry-level device.
I agree, that Apple could put an iPhone mini into a cycle of maybe every three or four years. I actually think it may be a better way for Apple to sell this cash cow. Hear me out.
Apple introduces a new iPhone Pro one year along with a Pro Max. The next year new regular iPhones. The third year, a new iPhone SE and mini. Create a rotational model where Apple upgrades as true innovation can be introduced every few years. It doesn’t need to be this structured, but the point is there truly isn’t enough being added every year for the people to want to update every model. And the one thing that may get someone to buy should be more of a group of things.
This could allow Apple to reduce development costs of adding a few features every year. When the iPhone was considered a Star product, it made sense to update it annually. But as a cash cow, it really would make more sense to surprise people.
I also believe Apple should offer an “ultra” model that has more than just the Pro models. What I would like to see here is substantial add-ons that improve the experience. Better camera? Massive battery? Display technology that’s completely different than the other models? Something for those of us who want more. Make it a display with no interruptions. No notches or anything like that. FaceID if necessary under the display. Camera, if necessary, under the display. A purist iPhone. Sure it wouldn’t sell as many, but I say make it a high-end/high-cost device. Build it in the free world and there are a subset of us who would buy it at 5x the price.
In this model of selling its cash cow, it could surprise people. Increase real performance of a new SoC. Real improvements in RAM. Actual new technologies all in one device. Super cycle it. Whether a buyer looks for the cheapest model or the everything version, there’s a real reason to buy and a real reason to upgrade every three years. I believe this would truly result in more profitability from iPhones also.
Then, work on the real problems of the iOS experience. Say you start with an A20 SoC in the Pro devices, you optimize that and sell that SoC for at least three years of versions. So, you keep Improving the software experience by taking an approach of removing all the bugs relentlessly. If you want to market the iPhone as a secure device, truly make it secure.
And for those people who say they want something new annually, I am not saying Apple can’t do color changes. A lot of people who buy every year don’t really get anything different except a color they like that shows off they have the newest device.
What I am saying is strategically, Apple could be doing massively better in both profitability and user experience by taking a different approach. It would create year after year of super cycles for iPhone based on the people targeted and by having real reasons for each group of iPhone buyers to upgrade.
This would allow real hardware changes all at once instead of a nickel-and-dime strategy with customers who really only get a new color and a few features that could have been put on the device to begin with but Apple saved them all up to get a few new sales each year.
There would be no more debating do I upgrade this year? No, Pro users would definitely upgrade. All the rest probably upgrade but the Pro models and the Ultra model thrown in one of the off-Pro years would allow Apple to capitalize.
What do you think? What iPhone do you currently have? Would you upgrade for certain every three years to get all of the features you would have got over three years? Would you update as a Pro user to get the new Purple color-way edition?