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The slow start was due to the stockpile of 5S models out there which were being offloaded.
The week after the SE became available I had a few non-tech friends asking on facebook if the 5S was any good?
They'd been offered a great deal on them with contract.
This isn't a traditional iPhone launch nor target market. This is the budget end.
 
Everyone (including myself) is getting tired of the 16GB crap Apple is selling. How does Apple expect people to fully utilize their devices if they buy the starting option of 16GB storage? Sure, you can invest in cloud services but that is annoying to use when you have weak/no data coverage. I used to have 16GB for iPhone 4, then went to 32GB for iPhone 5, then went to 64GB for iPhone 6 and 6S. I don't need 128GB and I know I don't need 64GB (although since they nixed 32GB I have less than 20GB avail on my phone to make me "think" I need 64 - I can tailor my habits). Of course Apple selling 64GB as the next tier is a scheme for the customer to pay $100 more (which works), but its just sad given what their iDevices can do nowadays, not to mention the ever increasing size of apps (don't know if developers are taking advantage of app-thinning). Maybe Apple will have better sales if they started at 32GB. I think their margins can take a little hit, especially for a company that is so driven to make products to enhance someone's life.


I think starting at 32 instead of 16 would help Apple more than it thinks. They probably have expensive consultants telling them what to do but as a consumer the 16 gig is a rip off.

Seriously if Apple wants people to download apps and music and such give them the space to do so.
It gives people the feeling of value for the dollar they spend. They are repeating the same mistakes that happened to them in PC days by making things too expensive and assuming people will always follow. Apple gains money when people buy apps or music or videos, so it's smarter in the long term for them to have MORE SPACE. How many customers got a 16 gig got frustrated and whenever they upgraded next they jumped ship to Android ?

Costco sells a hot dog and a coke for $1.50 . They make profit on that but they could easily increase the price, but the customers are happy , and happy customers buy more product.

Apple should do that with iphone, have 32 gig be start and also include free $10 itunes / app store gift card when they buy a new phone or ipad to get people onto the app store and download music or whatever. Yeah it might cost them some money but it will buy loyalty and long term customers.
 
Quick review: The power button rattling is loud as a snake. Ever so slightly yellow tinted screen is like always-on Night Shift during the day. If only it wasn't worse on the top. Home button pressure point feels surprisingly nice and deep. Never missed 3D Touch. All I need is Touch ID. A9 performance on 2GB RAM is just incredible. Phone can run hot occasionally. All the new 64bit features are great. UI looks really good in this size. Full one-handed operability with only one thumb. Small keyboard is a little hard to use. Dictation is quick and flawless. I love how the matte edges look, especially in Space Grey. However, they don't feel good. My skin detests sharp aluminum edges. The design seems modern and premium, very Apple like. Finally something that isn't a small tablet. Low weight and thickness of the device are a joy. Height is okay. Top and bottom bezels are no big deal. Apple logo inlay looks sharp. Have I mentioned how much I love the matte edges? They are shiny!
 
Bog standard trick from retailers - publicise and hype a "deal" product to pull folks into the store, then "sorry, we're out of stock - but there is this one for twice the price, you can buy it right now."
 
I'd like to think Apple's ignoring the other form factors because they won't be profitable, not because they don't know people want them.

Wrong.

Jobs famously said that for every great product that Apple has launched there are several merely good ones that they chose NOT to launch despite them being viable. They pick their spots and its more a matter of maximising economic value added for their investment.

At their size and profit growth rate they must mainain, they have to focus on stuff with impact to really move the needle, either via being stellar as a standalone product or via being a quiet but significant profit contributor in a system picture..
 
Too bad a 4" phone doesn't feel useful anymore... That being said, I'm sure this space in the market will open up now that people realized they're paying for their own phones.
 
I feel like you have this statement backwards.... The whole point of the phone is the 4" screen

Nope. I just ordered two because its an iphone 6s but saves me a fortune compared to the real thing. The 4" screen is a compromise for the cost.
 
Well, kinda glad I got my SE from some eBay guy who ordered it in the first hour as contract renewal. Don't really notice the speed increase compared to the 5S but boy, the battery is phenomenal. I quit charging it at home altogether, I just top it off in the 20 minute car ride to work and back. Fingerprint sensing seems slightly faster and live photos are neat actually.
 
You do know that a 16 GB increase costs $9 retail, or at Apple's bulk level, may be $1 at most to make a base model at 32 GB or even 64 GB.
If your argument is that Apple could easily afford to start people off at 64g and, thus, SHOULD start all phones off at 64g, then I agree. If they can easily get rid of the 16g phones, they should. But though you say "you do know" to me, I frankly know no such thing. I'm completely ignorant about how Apple creates their phones, or why they start at 16g, or if they could erase the 16g with ease and start all phones at 64g without issue. I have no idea if the information on cost that you're providing is valid and factual or based on hearsay.

What I know is that the 64g model SE (next size up) is priced at $100 more than the 16g. So, my point stands. There are those out there who know that they're never going to put on enough apps on their phone or take enough videos to fill up that 16g. I'm sure they're happy that they can buy the cheaper model and save $100.
 
. I'm sure they're happy that they can buy the cheaper model and save $100.
You're confusing price and cost. The 64 GB does not cost 100 bucks more to make than the 16GB. Maybe 5 bucks.

The price on the 64GB is jacked up and the 16 placed there for marketing headlines "Starting at just only....".

You are not saving money - they are just sticking up anyone who isnt a base user.
 
They've exhausted their 2013 iPhone 5s surplus parts and now have to get more manufactured.
 
You're confusing price and cost.
I'm not confusing a thing. It might cost apple $2 to make a brand new SE iphone. But until someone brings out a "build your own iPhone kit for $9.99 kit," the only way I'm going to get a new iPhone with all the bells and whistles is by paying whatever price they're charging. I can decide this price is too much and not buy it, but there's nothing else I can do about the difference between Apple's costs and their prices.

Which means, so far as I'm concerned, there is no argument about cost. Only price. And this means that if they charge $100 more for a 64g phone than for a 16g phone, then I'm saving $100 if I buy a 16g phone. I'm not sure what about this statement is confusing you. But to be absolutely clear, the argument *seemed* to be that most people had no use for 16g given the need for apps and videos. I stated that there were those who could make do just fine with 16g's. And, therefore, would appreciate saving money by going for 16g. Because 16g is $100 cheaper.

The end. Costs of creating the phone, of putting in 16g vs. 64g is immaterial to my point. If you'd like to argue that Apple could easily make all iPhones 64g at little cost, with no issues in production and with no changes in design...that's a whole other argument. Have at it. I don't know enough on the topic to say if you're right or wrong , and so I'll stay out of the "cost" discussion.
 
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To all the people suggesting an intentional supply constraint, that makes no sense. This is a device introduced to draw in more users that were either stalling with older iPhones, or switching from the android flavored land of the phablets.

They will not price match Apple especially if you are paying in full. The extra $50 they charge is their profit on the device otherwise they would be taking a loss if they didn't. This is all according to a manager at a Best Buy when I attempted to purchase an SE at full price from them.

I have a receipt that says otherwise. They can, and will do it. My 64GB SE rang up at $549, I asked nicely for a price match to Apple's $499, and it was responded to with a "sure thing!". $50 taken off, and I walked out with a brand new SE.
 
I can't fully understand why, but I'm so incredibly tempted to get this in September to replace my iPhone 6 once my contract ends. I'll buy it outright and no longer be at Verizon's mercy (sort of)!

That's exactly what I did. It truly is a great phone. Lightning fast without pushing pixel density and amazing battery life. I will say it's somewhat rough around the edges holding it, not as smooth or refined as the 6/6s. For the price point, it's a lot of phone. I will most likely still upgrade to the iPhone 7 this September though.
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I can't fully understand why, but I'm so incredibly tempted to get this in September to replace my iPhone 6 once my contract ends. I'll buy it outright and no longer be at Verizon's mercy (sort of)!

And let's not forget about Verizon's brilliant consumer move to now charge you $20.00 to upgrade. I literally just beat the upgrade deadline fee by two days. It went in effect two weeks ago.
 
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Verizon sent me an email offer the first day, I called and had my phone 2 days later, it replaced my 5 and is a joy. It seems to have been a private marketing campaign hired by Verizon because regular Verizon people were not aware of the offer I used. I am glad to hear I was not alone in preferring the small form factor.
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That is a big third party opportunity to make a better fitting button. Sure that is in the works now.
Mine is silent. I wish it could have been assembled in the USA as part of the exploitation of a design that had already been amortized on other products. You would think this phone would have enough profit margin to allow it to be assembled here.
 
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Seriously considering the SE instead of the 6s+.. But the lack of 3D Touch (I actually use it a lot) would probably just annoy me to be honest.
 
It doesn't make sense to me how can articles publish that the SE sales are lackluster when the product is not even available and still a 2-4 weeks wait. If it really was selling poorly they would be in plentiful supply but that is not the case. So what does that tell you?
It reveals the masterful way Apple controls people's perception of the product.
 
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