iPhone SE Tops Customer Satisfaction Survey Despite Shift Towards Larger Screens

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 22, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Despite a shift towards smartphones with larger screens, the iPhone SE has topped all other smartphones in the annual American Customer Satisfaction Index (ACSI).

    Apple's four-inch smartphone received a customer satisfaction score of 87 out of 100 to finish just ahead of Samsung's 5.7-inch Galaxy S6 edge+ and the 5.5-inch iPhone 7 Plus.

    20 other smartphones, mostly including other iPhone and Galaxy models, received customer satisfaction scores of between 70 and 85, according to the ACSI results published today.
    ACSI said the results are based on interviews with 36,194 customers in the United States, chosen at random and contacted via email between May 2016 and April 2017. The survey data was inputted into ACSI's so-called "cause-and-effect econometric model," which in turn estimates customer satisfaction.


    Apple introduced the iPhone SE in March 2016, acknowledging that some people simply love smaller phones, as evidenced by the 30 million 4-inch iPhones that it sold in 2015. The smartphone is essentially an iPhone 5s with newer tech specs, including a twice as fast A9 chip and a 12-megapixel rear camera.

    Given its lower $399 starting price, the iPhone SE is also a popular smartphone in more price-sensitive markets such as India.

    Apple has yet to release a second-generation iPhone SE, but it doubled the smartphone's previous 16GB and 64GB storage capacities to 32GB and 128GB a few months ago, without raising prices. KGI Securities analyst Ming-Chi Kuo said Apple is unlikely to refresh the iPhone SE in the first half of 2017.

    Article Link: iPhone SE Tops Customer Satisfaction Survey Despite Shift Towards Larger Screens
  2. macaddiict macrumors regular

    Oct 22, 2005
    Albuquerque, NM
    No surprise here to anyone except Apple, who seems to be intensely focused on creating products customers don't want.

    I know Steve Jobs liked the quote about skating where the puck will be, but this can be taken too far.
  3. alvareo macrumors newbie


    Dec 1, 2016
    Well, it's technically an iPhone 6s with a couple older specs, like the fingerprint reader and the front-facing camera, in the body of a 5s (so its screen and battery, naturally).
  4. FasterQuieter macrumors 6502


    Feb 21, 2008
    How well Samsung are doing is the bigger surprise to me.
  5. 0970373 Suspended

    Mar 15, 2008
    That's a long name for a phone so I'll keep calling mine iPhone SE.
  6. bluush macrumors 6502

    Apr 20, 2007
    Headphone jack and reasonable screen size, what's not to love? It's the common sense phone, the last with Steve Jobs fingerprint on it. The 6/7 look like generic Samsung phones.

    SE til I die, son.
  7. RaoulDuke42 macrumors member


    Oct 17, 2010
    Los Angeles
    Yeah I'm a fan. I had a six but missed the one handed glory of my 4s. Got the SE as soon as it dropped and have not regretted going back to small. I have big screens when and where I need them, I don't need one on my person at all times.
  8. alvareo macrumors newbie


    Dec 1, 2016
    ha, that was a reply to "The smartphone is essentially an iPhone 5s with newer tech specs"
  9. saintforlife macrumors 65816

    Feb 25, 2011
    I hope the iPhone SE gets updated at least once every two years and Apple doesn't let it die as a one-off.
  10. garirry macrumors 68000


    Apr 27, 2013
    Canada is my city
    SE is probably the model of iPhone I'd actually buy because the price is (relatively) reasonable yet the specs are pretty good. Of course, I don't need one and can't afford one but if I had a choice between any iPhone that's available this would be my pick.
  11. mattaaron macrumors newbie

    May 23, 2013
    Ah I'm part of this crowd, love my iPhone SE :)

    I used to be a huge fan of big phones too, I was on the Galaxy Tab 7 (7" phone), than the ASUS PadFone (11" Laptop/Tablet Phone), than the Xperia Z Ultra (6.3" phone), than iPhone 6+... and finally went back to a super small phone (iPhone SE).

    The main reason I went to smaller phones was simply because when I'm home, I'm on my iPad/MacBookMacMini, when I'm at work I'm on a MacBook... so it didn't make sense to carry a bulky phone around.

    Although I wish the Apple Watch had a SIM so I didn't need to carry my phone around, than I finally have nothing in my pockets (my money is on Apple Pay, my phone is my watch).

    /end of my long boring story
  12. DrumApple macrumors 6502a

    Jan 30, 2009
    Not surprising at all, it really is the most well designed iPhone out there. No nonsense like the 7.
  13. Urban Joe Suspended

    Mar 19, 2012
    I would imagine the iPhone SE is less profitable for Apple so, despite customer satisfaction, I expect Tim will kill it along with the iPad mini. At this stage Apple's No. 1 goal is shareholder profits. Anything less than obscene profits is fair game for the axe. After all, Apple knows best!
  14. rp2011, May 22, 2017
    Last edited: May 22, 2017

    rp2011 macrumors 65816


    Oct 12, 2010
    I own both an SE and 7plus. Love them both. Both powerful and stylish.

    I skipped the iPhone 6 series and thank god I did. The 6 series is as close as Apple should ever get to tacky Android industrial design. And that goes for the gaudy Samsung Galaxy phones that only tasteless tech nerds could like.
  15. ThunderSkunk macrumors 68030


    Dec 31, 2007
    Milwaukee Area
    Has less to do with inexpensive and more to do with mobility.
    Most people don't want another big clunky thing in their pants.

    It's why the iPad mini was the best selling iPad. If you're going to have an iPad, the mini fits in your back pocket, and can be held securely with one hand while out & about. Not because it was cheap. ...which wasn't. If it was cheap people were after they'd have gotten an iPod touch.

    And people. Stop saying "industrial design" when not referring to a job title. It's just "design".
  16. Col4bin macrumors 68000


    Oct 2, 2011
    El Segundo
  17. friedkimchi macrumors regular


    Aug 13, 2011
    Wouldn't profits on the SE be even higher? Considering the parts are reused from older iPhones? Doubt there was a massive R&D cost to the SE as well. I'm not much of an iPhone guy myself but I would consider picking an updated SE in the near future as a backup phone.

    It's tiny and it just works! ;)
  18. Analog Kid macrumors 601

    Analog Kid

    Mar 4, 2003
    Still using an iPhone 5, but it's barely holding on. I thought I might eventually move to an SE, but now I'm a bit torn. I got excited by rumors of an all glass iPhone again (the 4 was my favorite), but the so-called 8 looks like it's going to be slightly bigger than the 7s and I really prefer the smaller form factor.

    Here's hoping whatever I pick has the longevity that the 5 did. I'm past the need-to-always-have-the-latest phase-- now I'm at the point where changing devices is more of a pain than its worth. The 5 already does everything I need-- calls, texts, email, browser, music... Only giving it up because it's starting to reboot if I try to update more than one or two apps at a time-- think it's a temperature issue...
  19. swissmann macrumors 6502a


    Sep 17, 2003
    The Utah Alps
    It's mostly about the price! (In my opinion.) Big enough, but not too big. Performs well - speed, battery life. But my expectations only have to reach the $350 I paid for a 64 GB model (cyber Monday deal for a new unlocked T-mobile phone) for me to be satisfied. If I spend $1,000 my expectations are that much higher.

    Why not keep the SE form factor the same with spec bumps from year old tech and keep price where it is or lower. I bought one, my wife bought one, my mother bought one. Sweet spot for us all.
  20. rp2011 macrumors 65816


    Oct 12, 2010
    Don't correct people when you don't know what you're talking about. "Industrial design" is not just a job title. It's a proper description.
  21. manhattanboy macrumors 6502a


    Jan 25, 2007
    In ur GF's bed, Oh no he didn't!
    The iPhone SE is the favorite because people can still use their Same Earphones without having to spend money to ungrade to bluetooth ones.
  22. nviz22 macrumors 603


    Jun 24, 2013
    Outside of a tiny bug with tapping the back button on the messages app, the iPhone SE is a terrific device. It still has a headphone jack too. Top notch battery life, reliable performance, high end specs? Totally worth the $185 I paid for my 32gb model brand new.
  23. thadoggfather macrumors G4


    Oct 1, 2007
    It's a whole point above 7+

    SE and 7+ is the best combo!

    This thread just made me jump back into my gold SE jailbroken,
  24. s15119 macrumors 68000


    Nov 20, 2010
    It's a marvelous phone. Fast, great battery - good size. I love mine. Best phone I've ever owned.
  25. turbineseaplane macrumors 601


    Mar 19, 2008
    Hands down my favorite designs with length being the main variable (4, 4s, 5, 5s and SE).

    They actually feel like high end hardware and are amazing in hand.

    I really hope they keep the SE going and just spec bump it.

Share This Page

165 May 22, 2017