iPhone SE Tops Customer Satisfaction Survey Despite Shift Towards Larger Screens

[iZac]

Take note Apple!

I expect to see an upgraded SE in March 2018. I dont even care if it has the same design, just give it the faster touch iD and perhaps the force touch feature.

 

[LDN]

Well thankfully this is at least something for Apple to think about. However, no, I DO NOT adore my SE because it is cheap, I adore it for the dimensions, roughly the ideal dimensions for a smartphone in my opinion. I don't know why Apple wants to make the SE deliberately cheap and make its users think they're not getting the best. I don't know why they can't just make a fully featured phone, just smaller. Why do people have to be punished with inferior specs and less innovation than their other phones just because they don't want larger phones? What the hell? Its not about the damn money or cheap option at all, Apple needs to understand this.

 

[apfelmann]

Just bought a new 32GB SE for 299 Euros in Germany (online deal). Apple sells it for 479!!!

I'd never buy it for 479, but for 299 it's the best iphone!

 

[MH01]

Great form factor, and given the rising costs of the flagship phones, it's becoming the best value phone in apple's range. Brilliant phone minus the gimmicks . Most likely my next phone

 

[4jasontv]

Wait, what about the Pixel?

 

[Michaelgtrusa]

Good bang for the buck.

 

[MH01]

Well thankfully this is at least something for Apple to think about. However, no, I DO NOT adore my SE because it is cheap, I adore it for the dimensions, roughly the ideal dimensions for a smartphone in my opinion. I don't know why Apple wants to make the SE deliberately cheap and make its users think they're not getting the best. I don't know why they can't just make a fully featured phone, just smaller. Why do people have to be punished with inferior specs and less innovation than their other phones just because they don't want larger phones? What the hell? Its not about the damn money or cheap option at all, Apple needs to understand this.

They want you to buy the newest and greatest as there is more profit in those units. People are willing to pay more for the perceived best and current. The SE will always be seen as a 2nd tier phone, though do you need all the gimmicks of the current phone ....? Sure a better camera is always Welcomed, but with them approaching $1k?
[doublepost=1495519555][/doublepost]

Don't get your hopes too high.

iPad Mini Retina scored a 100 percent customer satisfaction rating and now it is treated like a third class citizen.

Cause it was too good and if people are not upgrading....it's the retinas fault and it goes into the naughty corner

 

[MacFather]

Deleted.

 

[Pootie Tang]

I would imagine the iPhone SE is less profitable for Apple so, despite customer satisfaction, I expect Tim will kill it along with the iPad mini. At this stage Apple's No. 1 goal is shareholder profits. Anything less than obscene profits is fair game for the axe. After all, Apple knows best!

There are no shareholder profits if consumers don't buy the products.

 

[nottorp]

No wonder it's the top, it's the only high-ish specced phone anyone still makes. The rest are tablets not phones.

 

[Wanted797]

I've gone from 5 to 6 to 6S. I've been contemplating the plus options everytime and primarily for the battery.

However if anything happened to my 6S at the moment I'd be picking up and SE straight away.

 

[libmanj]

Despite a shift towards smartphones with larger screens, the iPhone SE has topped all other smartphones in the annual American Customer Satisfaction Index (ACSI).

Apple's four-inch smartphone received a customer satisfaction score of 87 out of 100 to finish just ahead of Samsung's 5.7-inch Galaxy S6 edge+ and the 5.5-inch iPhone 7 Plus.

20 other smartphones, mostly including other iPhone and Galaxy models, received customer satisfaction scores of between 70 and 85, according to the ACSI results published today.ACSI said the results are based on interviews with 36,194 customers in the United States, chosen at random and contacted via email between May 2016 and April 2017. The survey data was inputted into ACSI's so-called "cause-and-effect econometric model," which in turn estimates customer satisfaction.

Apple introduced the iPhone SE in March 2016, acknowledging that some people simply love smaller phones, as evidenced by the 30 million 4-inch iPhones that it sold in 2015. The smartphone is essentially an iPhone 5s with newer tech specs, including a twice as fast A9 chip and a 12-megapixel rear camera.

Given its lower $399 starting price, the iPhone SE is also a popular smartphone in more price-sensitive markets such as India.

Apple has yet to release a second-generation iPhone SE, but it doubled the smartphone's previous 16GB and 64GB storage capacities to 32GB and 128GB a few months ago, without raising prices. KGI Securities analyst Ming-Chi Kuo said Apple is unlikely to refresh the iPhone SE in the first half of 2017.

Article Link: iPhone SE Tops Customer Satisfaction Survey Despite Shift Towards Larger Screens

It's that headphone jack that all the kids are crazy for these days.

 

[GuitarMan0121]

I have an iPhone SE and iPad Mini Retina, and they are the absolute perfect size. I can use my phone while working with my free hand, and full size iPads feel unwieldy and fragile compared to the Mini. The SE is just gorgeous to look at and honestly feels more expensive than the 7 (the 7 somehow feels "plasticy" to me). Really hope Apple keeps these sizes around for a long time.

 

[Col4bin]

It is in some respects. But there is a strong following for the four-inch iPhone demographic. When you consider how large smart phones are in today's world, some just want the convenience of portability and mobility. And Apple did a nice job adopting some of the latest features from the iPhone 6s.

Furthermore, I think Apple was smart to release a 4 inch iPhone, retaining that demographic in their ecosystem and they are one of the only few phone manufacturers to still sell a four-inch smart phone.

Interestingly enough, as of last month, the SE model is now accounting for 3.7% of total iPhones in current use globally according to iOS Version Stats. As you make valid points regarding need of the smaller form factor, the bigger question Apple now faces is predicting purchasing tendencies of all current 3GS-5S users who make up a whopping 27% of all iPhones currently in use today. When upgrading, will these consumers move to the larger iPhone 6 and Plus form factors, or stay in the 4-inch (and below) comfort range that they're currently using?

https://david-smith.org/iosversionstats/

 

[mikecorp]

I just love the form factor and how it holds in the hand. I have iphone 5 and never had broken screen.
Iphone 6 and up 80% people have cracked screen as design

 

[iCloudStrife]

If you buy this phone, it’s because you want this phone. If you buy the other phones, it’s because people say you should get that phone. It also helps that the iPhone SE is the greatest phone ever made.

 

[mikecorp]

and one more idea. Apple should keep this form factor, remove the headphone jack and ip64 baby

 

[iCloudStrife]

Interestingly enough, as of last month, the SE model is now accounting for 3.7% of total iPhones in current global use according to iOS Version Stats. As you make valid points regarding need of the smaller form factor, the bigger question Apple now faces is predicting purchasing tendencies of all current 3GS-5S users who make up a whopping 27% of all iPhones currently in use today. When upgrading, will these consumers move to the larger iPhone 6 and Plus form factors, or stay in the 4-inch (and below) comfort range that they're currently using?

https://david-smith.org/iosversionstats/

I have a 5s, and I know what I’ll do. There is no way I’ll ever go up a size as long as Apple makes a 4-inch phone. And if Apple stops making one and some Android manufacturer makes one…well that’s pretty much the only way I’ll swap over to Android.

 

[LDN]

They want you to buy the newest and greatest as there is more profit in those units. People are willing to pay more for the perceived best and current. The SE will always be seen as a 2nd tier phone, though do you need all the gimmicks of the current phone ....? Sure a better camera is always Welcomed, but with them approaching $1k?
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My point was that if they just made an SE sized phone with the same specs as the other phones upon release minus of course screen size, essentially a scaled down version of whatever the new phone is, people would still buy it in the North American and European markets because the difference in cost doesn't mean much when the vast, vast majority of people are getting phones with a carrier contract. My own contract expired and I had the choice of any smartphone, the 7 would have been basically the same as I was used to paying but I picked the SE because I love the thing so much, not for the price.

 

[tw1ll]

Great form factor, and given the rising costs of the flagship phones, it's becoming the best value phone in apple's range. Brilliant phone minus the gimmicks . Most likely my next phone

I agree - it's the sweet spot for performance/value. I have struggled the last few years to find any good reason to trade up because I have access to the same OS and Cloud functionality as the more expensive phones. Haptic feedback and improved (but still aperture & chip size limited) cameras just aren't enough to justify the higher prices.

 

[Ballis]

Best iPhone so far

 

[DevNull0]

Well, it's technically an iPhone 6s with a couple older specs, like the fingerprint reader and the front-facing camera, in the body of a 5s (so its screen and battery, naturally).

No, it's technically an iPhone SE.

Or looking at things your way, an iPhone 7 is technically just the original iPhone with a couple of better specs, a finger print reader, a larger better screen and battery, siri, better camera, app store, a few more software enhancements and a missing headphone jack.

 

[mrklaw]

Headphone jack and reasonable screen size, what's not to love? It's the common sense phone, the last with Steve Jobs fingerprint on it. The 6/7 look like generic Samsung phones.

SE til I die, son.

Half the price of the top end iphones with comparable performance, whats not to love?

 

[BMcCoy]

Yup, another SE fan here.
Perfect iphone for me : also love the headphone jack!

 

[Jsameds]

Of course it tops the surveys, it's the best iPhone.