i think that is a purely subjective comment and there are elements that both companies improve upon. To simply state that only one company is the only innovator is a little much.
It all comes down to "culture." MS and Apple are NOT the same. Not by any means. It all comes down to beliefs and attitudes - about the user, about how users should interact with technology. It's all about taste. People think that "taste" is some shadowy, abstract, elitist buzzword. It isn't. Taste means you care. It means you aginize over every pixel (
a la Scott Forstall) until you get it just right. It means you give a damn about the person who is standing at the cash, ready to fork over their money for your product.
Do your products have that special kind of gestalt, or don't they? Are you making life more difficult for the consumer, or aren't you? Is it your
stated goal to perfect design and usability, or isn't it? Microsoft has no mission statement. Zero. You ask anyone what MS is all about, you won't get a clear answer. Apple . . . easy. Right away: usability and design. Their products all scream these two principles. "Cool" stuff. It's "cool" because it looks good, is easy and fun to use, and it works like it should. It's just that simple. When Apple announces a product, you know, at the very least, that it'll look great - hardware and software, and be easy to use. Power wrapped in a great interface that is meant to make life easier, backed up by solid support should you need it. Done. Is that so hard to pull off? Apple has about half of MS' manpower and resources, and they are redefining industries and markets constantly - from notebooks to operating systems to handhelds. The iPhone happened almost overnight, and its effects have been beyond astounding.
Current innovation in the handheld/mobile phone industry is due to Apple. All of it. And it doesn't end there. The reason Windows is approaching some semblance of usability (as in, it sucks less), again, due to Apple. The reason MS is trying to make Windows Mobile something people will actually want to use, once again, due to Apple. The reason Windows sufferers will have an already obsolescent, late, about-to-be-upstaged (again) Zune HD, yet again it's thanks to Apple. When Ballmer walks into a room full to bursting with Mac users, saying "we've got more work to do", it's due to Apple. You like your HTC Touch? Thank Apple. The browser you'll be getting on the Zune HD . . . you can thank Apple. Palm's return to relevance (or semi-relevance), you can thank Apple. It isn't just Elevation Partners at work there. Apple is the key to the existence of usable tech in the mobile and computing industry today.
Where's all the MS R&D money going? Look at Apple from 2001 to the present. Now look at MS. Anything truly compelling or noteworthy from MS in around nine years? XP (nothing to be proud of), and xbox. And more versions of Office bloatware.
MS is essentially a corporate/enterprise software vendor masquerading as a home/consumer vendor.
Simply put, Microsoft products, in light of what could be accomplished with today's technology (what Apple is doing), are
unfit for average home/consumer use. Absolutely unfit.
When, as a CEO (Ballmer) you spend half your time defending yourself and your operation against questions about why you're being upstaged, year after year, by a much smaller, nimbler, more focused competitor with half your resources, half your manpower, and half your global reach, something is horribly, horribly wrong.
MS is a follower. They run on two things in the consumer sector:
Ignorance and inertia.