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Any "dream" iPhone idea needs to do two things:

1. Do away with the "camera plateau/bump" - The entire back should be completely flat. This mean the phone has to be fractionally thicker overall in the rest of it.
2. USE THAT EXTRA THICK SPACE FOR A BIGGER FLIPPING BATTERY.
 
1 week?

girl…you’re on iOS 16, right?

we’ll see a Polishing Cloth in Midnight before then. 🤣
Yes, I am & battery life isn't that great. Wishful thinking. But you are probably right Apple Polishing Cloth in Midnight before then. Maybe we will see a re-design Apple Magic Mouse too, LOL.
 
I'd of thought a High End "Ultra" model would do away with physical buttons and have pressure sensitive touch buttons with haptic feedback. And maybe no USB-C Port.
 
German industrial designer Jonas Daehnert
This reads as cliche as it gets.

Looking at the renderings ok wow, the Watch Ultra as an iPhone, but that has probably already been mentioned.
 
There was another MacRumors article yesterday about the same topic - Apple creating a new top-of-the-line iPhone. But that article did a poor job imagining what would make such a phone more desirable than the current Pro/Max. It could only come up with a couple things, a bigger screen and a titanium body. Would you buy an "Ultra" if its only distinguishing feature is a 0.2" bigger screen and a different material? I sure as heck wouldn't. Other features bandied about were the same ones that have previously been attributed to future Pro models - e.g. a periscopic camera setup which would allow for higher optical zoom. That would be an attractive feature, but if it only goes on this new "Ultra", what improvements would the Pro models get to justify their existence over the 14 Pro/Max?

I respect Gurman, but I really don't see room for yet another iPhone model in the lineup - there's just not enough to differentiate them all....unless Apple plans on getting rid of the 'plain' model. The iPhone 14 and 14 Plus apparently didn't sell well at all. Perhaps, Apple will decide to discontinue that model and the Pro models will take their place. But then Apple wouldn't offer anything in the $800-$1000 range! Somehow I doubt they'll do that - Apple is not such a premium brand that they can leave that segment completely, just to scrape together a few more dollars on the high end, I'd think.

But maybe I'm overthinking - probably enough of Apple's customers always buy the 'best' - no matter what it is or how different it is from its other models. I'm sometimes one of them.
 
Beauty is in the eye of the beholder, but speaking personally "ewwwww" (pulls a weird face). I'm not a fan of the "Ultra design language", but each to their own, I certainly wouldn't spend £1,000+ to buy a premium phone that looked like that. Strangely I find the squared off design of my iPhone 13 Pro Max far more comfortable to hold than the thin rounded edges of my iPhone 7 and XR when I owned them, I'd prefer Apple not to go back to that design.
 
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Brought to you by the same designers?
🤣

Beluga Airbus.jpg

Beluga Phone.jpg
 
the scale of it really reminds me of the original iphone.
i like it all except the protruding power button.
i'd buy one.
 
I was worried I'd have to make the decision of which phone to get, but if it looks like that, Then it'll be the first time I don't get the highest end device Apple made in a product category. That is hideous.
 
This looks truly awesome. Add that rugged finish from the mute switch to the power and volume buttons and you have a winner.

The problem with iPhones is that Apple makes them so fragile and slippery by default. Most people feel the need for a case when your iPhone is prone to cracking and slippery sans-case. I'd love to see a truly rugged iPhone that you don't have to worry about if you drop. Do I think people would pay more for such a thing? Perhaps. I mean a rugged case is an easy way to solve that issue but rugged cases are bulky and heavy. Would be just wonderful if you could buy an iPhone that is easy to grip and most likely won't break in any way when dropped.

I think that's the only way to make the slab iPhone even more expensive.
 
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Did... did he at any point stop to think "what function would these changes serve for the phone"? Because it kinda looks like he didn't. Like he just went "ooh, watch ultra, iphone ultra. Those have similar names" and went from there.
 
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