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macrumors bot
Original poster
Apr 12, 2001
54,555
16,643


The average iPhone user spent 38 percent more in 2020 on premium apps and in-app purchases than the year before, reaching a total average spend of $138 per iPhone in the United States, according to new research conducted by Sensor Tower.

app-store-blue-banner.jpg

2020 was a record year for App Store spending, with more than ever being spent per iPhone user. Although App Store sales grew by 42 percent in 2016, the 38 percent growth in 2020 significantly exceeds the 27 percent year-on-year increase seen between 2018 and 2019 when it rose from $79 to $100.
us-iphone-revenue-per-device-2015-to-2020.png


In particular, per-device spending on mobile games saw explosive growth in 2020, jumping from $53.80 in 2019 to $76.80 for year-on-year growth of 43 percent. The biggest source of spending on mobile games was in the Puzzle category, which includes games like Candy Crush Saga and Gardenscapes.

us-iphone-category-revenue-per-device-2020.png

In addition to mobile games, per-iPhone spending in the Entertainment category boomed, reaching $10.20, which is an increase of 26 percent over the $8.10 spent in 2019.

This large increase in consumer spending per iPhone mirrored overall global trends, which saw consumers spending more overall last year as they turned to their mobile devices during the global health crisis. Average consumer spending on apps per iPhone in the U.S. has grown markedly each year by at least 20 percent, but it is yet to be seen if the trend will continue into 2021.

Article Link: iPhone Users Spent Average of $138 on Apps Last Year
 

mattopotamus

macrumors G5
Jun 12, 2012
14,065
4,734
sounds like a lot, until you realize you are probably pay $10/month in subscription apps.

Like many, my initial thought was "I never buy apps", then I realized I have a few subscriptions (iCloud storage, 1password, and maybe 1 more).
 

Rochy Bay

Suspended
Apr 5, 2016
271
118
Cupertino, CA


The average iPhone user spent 38 percent more in 2020 on premium apps and in-app purchases than the year before, reaching a total average spend of $138 per iPhone in the United States, according to new research conducted by Sensor Tower.

app-store-blue-banner.jpg

2020 was a record year for App Store spending, with more than ever being spent per iPhone user. Although App Store sales grew by 42 percent in 2016, the 38 percent growth in 2020 significantly exceeds the 27 percent year-on-year increase seen between 2018 and 2019 when it rose from $79 to $100.
us-iphone-revenue-per-device-2015-to-2020.png


In particular, per-device spending on mobile games saw explosive growth in 2020, jumping from $53.80 in 2019 to $76.80 for year-on-year growth of 43 percent. The biggest source of spending on mobile games was in the Puzzle category, which includes games like Candy Crush Saga and Gardenscapes.

us-iphone-category-revenue-per-device-2020.png

In addition to mobile games, per-iPhone spending in the Entertainment category boomed, reaching $10.20, which is an increase of 26 percent over the $8.10 spent in 2019.

This large increase in consumer spending per iPhone mirrored overall global trends, which saw consumers spending more overall last year as they turned to their mobile devices during the global health crisis. Average consumer spending on apps per iPhone in the U.S. has grown markedly each year by at least 20 percent, but it is yet to be seen if the trend will continue into 2021.

Article Link: iPhone Users Spent Average of $138 on Apps Last Year
Apple content creator rip off 101.
 

decypher44

macrumors 65816
Feb 24, 2007
1,384
2,119
Orange County, CA
Yep, I contributed to this. Thanks for the reminder - I should cancel one! The other one I’ll keep and renew annually.

eta: Wait, do subscriptions count or no? Some people saying $0 because they switched to subscription, others say yes BECAUSE of subscriptions. Which is it?
 
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