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And how much is the cost of those Nike shoes and T-shirts?
Funny how nobody ever been bothered with the margins that fashion companies are making. But Apple making a phone with so much tech crammed into it, by all means it must be sold AT COST!
Heaven forbid any of you are doing your own business.
 
Still has a BOARDER... it might now be a bezel, but it's still a black boarder...

Not sure how much of an advantage an infinity edge display adds to the user experience. I am looking forward to Flexible/Bendable screens on phones. IPhone X takes its design cues from Apple Watch, which also has a black border around it. If you are looking for a true infinity edge type of display it will initially makes it introduction on the Apple Watch. Apple tests concepts of design on a small scale and then migrates this language by scaling it up.
 
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Assembly? It’s been mentioned. No one is really trying layout a complete audit of costs for people that don’t understand. So please take your smug attitude and point it somewhere else. Or add something substantial.

Provide something of substance?

Have you not heard? We’re in the trumpian era where reality is relative, science is a tool of leftist folks, lying means you belong to the utopian elite, having a smug attitude will make you a ‘fine people’, and adding something substantial will qualify you for quarantine (at least in Georgia).
 
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It’s really not an edge to edge display. Even without the notch it has pretty thick bezels. Gorgeous, yes, but edge to edge, no.
 
any run of the mill intern could have done it
done what?
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Not a lot since it was already inside the Xbox Kinect. The company who created the tech inside parted ways with Microsoft and Apple bought them. Just refinements to apply it to a smartphone.

seems like a wild guess. i dont know much about hardware engineering, but miniaturing that bulky dot projector probably wasn't easy to fit inside jony's design of a phone. and then there's the software side of how to securely recognize a face and deter any spoofing attempts.
 
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The person said Tim Cook said, to investors, that the BoM was wrong. If he’s lying to investors, that’s illegal. That has a lot to do with what you were responding to.

If one of the components is off by even 1 dollar, it would be wrong. Unless the report is 100% correct, Tim Cook has nothing to worry about.
 
Its typical. For any company that developed their own products they typically aim for a 100% profit margin per unit. You have to remember that R&D costs are astronomical.

my question wasn't rhetorical. i'm genuinely curious how much R&D was for face id.
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Don’t be ridiculous, you’re on MacRumors. R&D doesn’t count. Neither does manufacturing costs, or distribution, or QA testing, or aftersales care. It’s just component costs and nothing else. :p
my question wasn't rhetorical. i'm simply asking how much R&D went into FaceID.
 
my question wasn't rhetorical. i'm genuinely curious how much R&D was for face id.
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my question wasn't rhetorical. i'm simply asking how much R&D went into FaceID.


$360 million to buy the team, and around 250K a year per employee that they kept around. Final cost would depend on how big the Face ID team was.
 
Why those people just don’t build a smart phone that cost $357.5 with all the features and quality and sell it at $400?
If they can do this, no one will buy iPhone from Apple.
It should be pretty easy as they always challenge Apple’s profit margin.
 
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If one of the components is off by even 1 dollar, it would be wrong. Unless the report is 100% correct, Tim Cook has nothing to worry about.

But you’re not accusing Tim of being 1$ off, which I doubt happens often because he has the actual numbers. You’re accusing him of lying.
 
But you’re not accusing Tim of being 1$ off, which I doubt happens often because he has the actual numbers. You’re accusing him of lying.

I'm not accusing Tim of anything, all I'm saying is that the BOM can be correct and Tim telling the truth at the same time. If Tim said the BOM was "not even close at $357" and the actual BOM is $345 he would still not be liar because "not even close" can mean anything for different people.

I would not say that these BOM's are 100% accurate but they provide a good picture on the cost of the components in a device. If you don't think that the estimate is accurate, feel free to provide a citation as to why this is the case. Saying because it does not include R&D is not valid reason because they never make that type of claim in these BOM'S.

A company can sell a phone with a BOM of $357 for $1000 and still lose money if their other costs and expenses are too high. I know that is not the case with Apple because they just reporting gross margins of around 38%, so Apple is making money as they should be.
 
Apple's new iPhone X costs $357.50 to make,

That’s not correct. The components if true cost that match. You need to add of cost for manufacturing and others like manufacuturing overhead.

It won’t change the picture much but total cost will fo for sure over $400.

I really have to wonder how they can sell the iPad for such a low price in comparison.
 
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People don’t really understand business that well when they complain. They don’t factor in R&D costs, marketing, sales distribution, general overhead, warranty, or any of the other costs associated. Looking at simply hard component costs doesn’t make sense. 55-65% gross margin is typical for many goods.
 
I really have to wonder how they can sell the iPad for such a low price in comparison.

They don't want to sell them at such a low price, but they have to as people are just not interested in them like they are with Smartphones. Apples is not losing money on iPads, it's just not a cash cow like the iPhone.
 
I'm not accusing Tim of anything, all I'm saying is that the BOM can be correct and Tim telling the truth at the same time. If Tim said the BOM was "not even close at $357" and the actual BOM is $345 he would still not be liar because "not even close" can mean anything for different people.

I would not say that these BOM's are 100% accurate but they provide a good picture on the cost of the components in a device. If you don't think that the estimate is accurate, feel free to provide a citation as to why this is the case. Saying because it does not include R&D is not valid reason because they never make that type of claim in these BOM'S.

A company can sell a phone with a BOM of $357 for $1000 and still lose money if their other costs and expenses are too high. I know that is not the case with Apple because they just reporting gross margins of around 38%, so Apple is making money as they should be.

I’m going to cite the fact that all of those contracts are secret and never released as to why these are just bull.
 
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Not sure how much of an advantage an infinity edge display adds to the user experience. I am looking forward to Flexible/Bendable screens on phones. IPhone X takes its design cues from Apple Watch, which also has a black border around it. If you are looking for a true infinity edge type of display it will initially makes it introduction on the Apple Watch. Apple tests concepts of design on a small scale and then migrates this language by scaling it up.

All I heard for months leading up to the X then after the announcement, how it doesn't have a bezel. So what it's bezel-less. You still have a black boarder where the old bezel was? So, really what are they giving anyone? So what, the screen wraps around, but it's unused. Yes, the screen is a bit brighter than the 7 (haven't see the 8 yet, but my guess is it's the same as the 7). Having to learn new way to use the OS was kind of interesting...NOT. Anyway, I am glad I am not spending 1150 on the X. My iPhone 7 does everyone I need. Can see me upgrading for a few more years.
 
I’m going to cite the fact that all of those contracts are secret and never released as to why these are just bull.

You are correct the contracts are secret and these estimates are just that. If a part cost $4 to manufacture and the market wholesale price is $6, these companies will make a guess that apple buys it for $5 as they have massive purchasing power. You are correct that the $5 number is a guess but it is a educated guess by people that do this stuff all day. A BS number would be if the company writes down that apple pays $8 for a part which people can buy for $6 for they pay $3 for a part that has a cost of $4 to make.

It's is more complicated than the above, but I think I would be wasting my time trying to explain it to you.
 
You are correct the contracts are secret and these estimates are just that. If a part cost $4 to manufacture and the market wholesale price is $6, these companies will make a guess that apple buys it for $5 as they have massive purchasing power. You are correct that the $5 number is a guess but it is a educated guess by people that do this stuff all day. A BS number would be if the company writes down that apple pays $8 for a part which people can buy for $6 for they pay $3 for a part that has a cost of $4 to make.

It's is more complicated than the above, but I think I would be wasting my time trying to explain it to you.

Except stuff like the screen and the processor don’t have a market value because of how custom they are.
 
The estimated cost to make is not really that relevant, we have seen these articles multiple times. The issue this time round is pirce hikes in the iPhone and AppleCare . AppleCare is the one that upsets me more
 
Except stuff like the screen and the processor don’t have a market value because of how custom they are.

TSMC make the chips and it is not that hard to calculate the per chip cost. A silicone wafer has a certain cost and can only get a fixed amount of chips printed on it, it's simple math after that. There are more variables for items like this, but that will not prevent you from getting a fairly accurate number. The same goes with displays, even though the part is custom, they price will be similar to other displays of the same quality and size.
 
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