Apple has really made the iPhone 11 compelling to iPhone X owners, as it should be. The battery is going to last bout 50% longer, the display is larger, and it's nearly $300 less for double the storage ($999 64gb < $749 128gb). Plus I always have wanted more to zoom out, not in. Despite the panel differences and the fact that it's not the same phone, many believe this is the direct upgrade to the X/XS line if they're not caught up on the whole Pro division Apple has added to iPhone, or the fact that this dynamic has essentially been in place since the X came out alongside the similarly powerful bot old looking iPhone 8, etc. Marketing and features wise Apple has setup the iPhone 11 to do very well on **** would otherwise be a boring year.
I wanted the 11 Pro to start but coming from the X it didn't feel worth it. I was also concerned about the matte glass finish and how it would wear (I think poorly). I ultimately want something different, 2020 is where that lands I hope. Giving my father my iPhone X and it's his first iPhone so it's gonna be a fun iPhone day regardless with everyone getting an upgrade.