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iPhone X Outpaces iPhone 8 Series in First Weekend Adoption

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Apr 12, 2001
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A new study suggests the iPhone X recorded a higher adoption rate than the iPhone 8 and iPhone 8 Plus over each device's first three days of availability.

iphone-x-vs-8-compare.jpg

After the first weekend of sales, the device is estimated to have captured nearly one percent market share among all iPhone models, the highest over that time since the iPhone 5s, according to mobile engagement platform Localytics.

localytics-iphone-x-2.jpg

By comparison, Localytics measured iPhone 8 and iPhone 8 Plus adoption of 0.3 percent and 0.4 percent respectively among all iPhone models after the first weekend of sales for those devices back in September.

The data suggests that many customers may have been waiting for the iPhone X instead of purchasing an iPhone 8 or iPhone 8 Plus.

It's important to note that the data does not represent actual sales of the iPhone X, but rather measures users who have received the devices and started using one of the 37,000 apps integrated with the Localytics SDK.

localytics-iphone-x-1.jpg

It's also important to consider that there are significantly more iPhones in the market today than in previous years, so each new iPhone has a tougher challenge of gaining market share among all of the models before it.

Even if the adoption data from Localytics doesn't precisely line up with Apple's internal sales figures, the company's revenue guidance of between $84 billion and $87 billion in the current quarter does imply significant iPhone X sales, so there's a good chance the device is outpacing the iPhone 8 series.

Apple stopped releasing first weekend iPhone sales figures starting with the iPhone 7 and iPhone 7 Plus, as demand typically outweighs supply, so the company feels it is no longer a representative metric for investors or customers.
In years past, we've announced how many new iPhones had been sold as of the first weekend following launch. But as we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7.

These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers. Therefore we won't be releasing a first-weekend number any longer.
Click to expand...
Apple has also never released iPhone sales figures on a model-by-model basis, but chief executive Tim Cook did reveal the iPhone 8 and iPhone 8 Plus were its best-selling models between their September release and iPhone X launch day.

iPhone X orders placed today ship in an estimated 3-4 weeks around the world, and the device also has limited in-store availability.

Article Link: iPhone X Outpaces iPhone 8 Series in First Weekend Adoption
 
Article Link
https://www.macrumors.com/2017/11/06/iphone-x-adoption-localytics/
nwcs

nwcs

macrumors 68030
Sep 21, 2009
2,722
5,262
Tennessee
I like how the 4” phones are still 10-12% of their recorded data despite being given very little love by Apple. If Apple would update the SE seriously then I bet that would grow. I like the X and my coworker has one so I got to see it live today. I just don’t see any reason to move from the SE to it.
 
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Nick A

macrumors 6502
May 10, 2009
291
922
“It's also important to consider that there are significantly more iPhones in the market today than in previous years, so each new iPhone has a tougher challenge of gaining market share among all of the models before it.”

Yeah also when you charge consumers $1150 + tax for a phone (64gb is a joke) you are not going to sell nearly as many as offering it for a fair price.
 
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RickInHouston

macrumors 65816
May 14, 2014
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I'm already so tired of the television ads. Ugh. Apple runs ads for it. Carriers run as for it...
 
T

tillsbury

macrumors 68000
Dec 24, 2007
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454
alent1234 said:
I guess I'm looking at a different chart. Like the one that shows it tying with the 5S in the first weekend of adoption and lower than every other model except the 8/8+
Click to expand...

The chart doesn't compare first weekend adoption, it compares models actively used right now. The X already has the same number of active users as people who still use a 5S.
 
JPack

JPack

macrumors G5
Mar 27, 2017
13,137
25,209
nwcs said:
I like how the 4” phones are still 10-12% of their recorded data despite being given very little love by Apple. If Apple would update the SE seriously then I bet that would grow. I like the X and my coworker has one so I got to see it live today. I just don’t see any reason to move from the SE to it.
Click to expand...

The 4" market is probably determined by price rather than choice. There are more 5s users than SE, even though SE is newer and better. It suggest consumers are choosing 4" due to price-sensitivity rather than love for the form factor.

  • 5S: 6.43%
  • SE: 4.91%

Normally, there are more users of newer phones rather than old ones.

  • 6: 16.77%
  • 6S: 18.58%
  • 7: 19.74%
 
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D

DEMinSoCAL

macrumors 601
Sep 27, 2005
4,979
7,109
I'm sort of surprised that the iPhone 8 with 0.7% (both sizes combined) is pretty close to the iPhone X with 0.93%.

It seems the iPhone 8 faired better on the 1st weekend than most thought.
 
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