Fine, let’s say it’s half, or 7.5%. Right now that’s about the same number of new iPhone SE sales, and that was enough for Apple to see fit to update it’s RAM last year. So again, if Apple is committed to the smaller form factor, let’s see the A-10 chip with a 4” screen!Ya but you have to think maybe half are there because that's all they can afford or something similar. You can't believe all 15% feel the same way you do about the size. Some aren't as blessed to be making a choice regarding screen size.