iPhone X Plus Should Lead Apple to Significantly Increase OLED Display Orders Next Year

[kdarling]

This is the photo of iPhone X vs Note 8.

The problem is, those photos are not of the same scale. That's why most of the resulting comments are the internet are bogus.

The Note 8 has higher resolution than the X. Adjusted correctly, the images would be more like this, with 1.2 times more subpixels per inch on the Note 8.

DisplayMate didn’t even mention the fill factor of the Note 8 or S8, while praising it in the X.

DisplayMate was simply once again praising Samsung's Diamond arrangement, not anything unique about it in the X. Waaaaay back when they tested the Galaxy 4, DisplayMate wrote:

"Then, in order to maximize the sub-pixel packing and achieve the highest possible PPI, that leads to diamond..."

They credit the higher fill factor for the higher full screen of X, which is in fact higher than Note 8/S8.

DisplayMate made no such comparison between those devices.

 

[Michael Goff]

Then you have a limited imagination.

I’m picturing something around Note8 size. Is that what you’re picturing?
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The problem with your argument is, those photos are not of the same scale.

The Note 8 has higher resolution than the X. Adjusted correctly, the images would be more like this, with 1.2 more subpixels per inch on the Note 8.

View attachment 743100



DisplayMate was once again praising Samsung's Diamond arrangement, not anything unique about it in the X. Waaaaay back when they tested the Galaxy 4, DisplayMate wrote:

"Then, in order to maximize the sub-pixel packing and achieve the highest possible PPI, that leads to diamond..."



DisplayMate made no such comparison, as they know that it is not higher than the Note 8/S8.

Then can you help me figure out why DisplayMate said the iPhone X had the present best screen. Next year it will be Samsung again, I know.

 

[kdarling]

Then can you help me figure out why DisplayMate said the iPhone X had the present best screen.

As already noted, they credited Apple's calibration scheme.

Next year it will be Samsung again, I know.

Yep, it seems that every time a new flagship phone comes out, they test it as the best for a while.

 

[PickUrPoison]

The problem with your argument is, those photos are not of the same scale.

The Note 8 has higher resolution than the X. Adjusted correctly, the images would be more like this, with 1.2 more subpixels per inch on the Note 8.

View attachment 743100



DisplayMate was once again praising Samsung's Diamond arrangement, not anything unique about it in the X. Waaaaay back when they tested the Galaxy 4, DisplayMate wrote:

"Then, in order to maximize the sub-pixel packing and achieve the highest possible PPI, that leads to diamond..."



DisplayMate made no such comparison, as they know that it is not higher than the Note 8/S8.

Display resolution isn’t relevant to fill factor, which is the percentage of the display that’s light emitting.

And I apologize, the bolded part below of my quote below was missing in my prior post. It should have read:

They credit the higher fill factor for the higher full screen peak brightness of X, which is in fact higher than Note 8/S8.

The actual full quote is:

“On the iPhone X the resulting Sub-Pixel fill factor is much higher than other OLEDs, which is a key factor in providing the much higher full Screen Peak Luminance of over 625 nits.” ​

Since the Note8 measured at 423 nits and the S8 measured at 420 nits, it stands to reason that the iPhone X at a much higher 625+ nits does have a higher fill factor—and that the “other OLEDs” the X is being compared to do include the Samsung Note8/S8.

But setting aside the DisplayMate analyses, Apple claims to have done “a ton of work at the subpixel level” and has said “we had to do a lot of engineering to come up with panels that were better.”

That doesn’t describe a display that’s better because of calibration, which is your contention.

Unless you’re disputing their claims of doing a lot of engineering to get better panels and doing a lot of work on the subpixels, I assume you believe it’s true.

In any case, we’ll know soon enough if Samsung can leapfrog the X with the S9.

 

[Virinprew]

Starting at $1199.

 

[recoil80]

The diagonal of the rumored X Plus is 6.5. So that implies an aspect ratio the same as the current X (19.5:1).

The width of the rumored X Plus would be the same as the 8 Plus. So would the height. It’ll still have the ears.

That's what I read too, but I'm not a big fan of the aspect ratio.
I also read about an LCD model without OLED, maybe it won't have the same display with rounded corners and the notch, I may consider buying it.
OLED is great, but my 8+ LCD is really good with true tone so if I can save money and have a better aspect ratio I may go for an LCD, maybe for the last time
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You're right. Most folks use a cover which would void the idea entirely.
I was projecting since I don't pay USD1000 for a phone to hide its beauty in a $12 cover. Sort of beats the purpose of buying a beautiful phone -

I used to run my iPhone "naked" back in the days of iPhone 5. I found iPhone 6 to be too slippery in my hands and that's the reason why I went for the cover, which solved the camera bulge as well.
8+ with the glass back is less slippery, but I put it on the silicon cover to protect it in case it drops, and to have a flat back. Even the X cover solves the camera bulge problem, so I'd put the cover on that model as well.
But you're right, it's a pity to hide suck a beautiful design under a cover. I didn't like the 6's back since it had the antenna lines, but with iPhone 7 they improved the design and the jet black was awesome.

 

[Miss_Mac]

If they make an X+ that is pretty obvious.

 

[kdarling]

Display resolution isn’t relevant to fill factor, which is the percentage of the display that’s light emitting.

It's relevant when it comes to subpixels per square inch.

“On the iPhone X the resulting Sub-Pixel fill factor is much higher than other OLEDs, which is a key factor in providing the much higher full Screen Peak Luminance of over 625 nits.”

Yes, and again: DisplayMate was not comparing to other Diamond displays, but to "other OLEDs". They're simply saying that the Diamond formation gives a higher fill factor. The brightness was up to Apple's calibration and power consumption budget.

But setting aside the DisplayMate analyses, Apple claims to have done “a ton of work at the subpixel level” and has said “we had to do a lot of engineering to come up with panels that were better.”

That doesn’t describe a display that’s better because of calibration, which is your contention.

On the contrary, what that Apple marketing manager said, absolutely does describe calibration.

As Toms Guide noted, "To improve on previous OLED implementations, Apple brought in its own color-management system to ensure that the iPhone X produces the most accurate colors possible."

Color management is calibration. And "work at the subpixel level, so the iPhone X's screen could display really crisp lines" describes dithering techniques.

The fanboy-only idea that Apple gave Samsung some new manufacturing technique, makes no sense.

What Apple did was work on calibration tables and methods. And if they actually calibrate each device separately at the factory instead of using a generic table, that in itself would be quite remarkable.

 

[PickUrPoison]

It's relevant when it comes to subpixels per square inch.



Yes, and again: DisplayMate was not comparing to other Diamond displays, but to "other OLEDs". They're simply saying that the Diamond formation gives a higher fill factor. The brightness was up to Apple's calibration and power consumption budget.



On the contrary, what that Apple marketing manager said, absolutely does describe calibration.

As Toms Guide noted, "To improve on previous OLED implementations, Apple brought in its own color-management system to ensure that the iPhone X produces the most accurate colors possible."

Color management is calibration. And "work at the subpixel level, so the iPhone X's screen could display really crisp lines" describes dithering techniques.

The fanboy-only idea that Apple gave Samsung some new manufacturing technique, makes no sense.

What Apple did was work on calibration tables and methods. And if they actually calibrate each device separately at the factory instead of using a generic table, that in itself would be quite remarkable.

No one was talking about subpixels per square inch. We were talking about fill factor. More pixel coverage, less black space equals higher fill factor.

DisplayMate said “other OLEDs”. You’re choosing to read that as “other OLEDs except for the ones in Samsung’s Note8/S8.” But that’s not what they actually said. Your choosing to interpret it that way.

Apple claims “we had to do a lot of engineering to come up with panels that were better.”

If you think that Apple’s lying about that, you can call them out.

The OLEDs in the iPhone X are better than the ones in Samsung’s Note8/S8. Lower reflectance and less brightness variation with viewing angle. That certainly has nothing to do with better calibration.

Apple has OLED R&D engineers. So does Samsung. Yet you give Apple engineers zero credit. This Samsung fan-boy idea that Apple contributed nothing makes no sense.

 

[kdarling]

DisplayMate said “other OLEDs”. You’re choosing to read that as “other OLEDs except for the ones in Samsung’s Note8/S8.” But that’s not what they actually said. Your choosing to interpret it that way.

They said "other OLEDs" in reference to OLEDs that don't use the Diamond subpixel pattern.

You chose to interpret that as referring to other Samsung phones, which they did not do. You're the only one ADDING claims that did not exist.

Apple claims “we had to do a lot of engineering to come up with panels that were better.”

If you think that Apple’s lying about that, you can call them out.

I never said Apple lied. I'm saying that others are making nonsense assumptions from things that an Apple Marketing manager said.

Engineering can easily mean working on the calibration specs, methods, and possibly some changes to their video display chip.

Apple has OLED R&D engineers. So does Samsung. Yet you give Apple engineers zero credit. This Samsung fan-boy idea that Apple contributed nothing makes no sense.

That's your claim, not mine.

 

[PickUrPoison]

They said "other OLEDs" in reference to OLEDs that don't use the Diamond subpixel pattern.

You chose to interpret that as referring to other Samsung phones, which they did not do. You're the only one ADDING claims that did not exist.



I never said Apple lied. I'm saying that others are making nonsense assumptions from things that an Apple Marketing manager said.

Engineering can easily mean working on the calibration specs, methods, and possibly some changes to their video display chip.



That's your claim, not mine.

Maybe the only thing we’ll really be able to agree on is that the partnership of Apple and Samsung produced the worlds best phone display.

It will be interesting to see what the S9 can do.

 

[littyboy]

Every year, there's a rumor of a "larger phone" in the second half of the following year... but Apple hasn't done this sort of thing.... EVER. If the larger phone is going to be released, it will be announced at the same time the new phones are announced and shipping may be delayed.

 

[nia820]

One of the reasons why I sold my iPhone x and got a note 8 is because of the screen size. Maybe a plus size X will lure back to Apple.

 

[pcbobpc]

Samsung Display will supply Apple with between 180 and 200 million flexible OLED displays for the iPhone in 2018, up from an estimated 50 million this year, according to The Korea Herald's sister publication The Investor.

While the report focuses on the iPhone X, it's likely that a portion of the OLED displays will go towards the "iPhone X Plus" rumored to launch alongside the second-generation iPhone X in the second half of 2018.

iPhone X Plus mockup by Benjamin Geskin via iDrop News​

Like the Galaxy Note 8, the iPhone X Plus is expected to have a 6.4-inch display, but its overall physical size will likely be closer to an iPhone 8 Plus. Meanwhile, the next iPhone X will likely retain its 5.8-inch display.

With both a full year of iPhone X sales and the addition of the iPhone X Plus to the lineup in 2018, Apple will undoubtedly need many more OLED displays, so today's report about Samsung quadrupling its production next year makes sense. Samsung could reportedly gain an extra $22 billion in revenue from the orders.

The report also claims Samsung has achieved around a 90 percent yield rate, compared to around 60 percent earlier this year, meaning it is getting more efficient at making OLED displays that live up to Apple's strict quality standards. This could lead to improved shipping estimates for next year's launch.

The new iPhone X and iPhone X Plus will likely launch around the usual timeframe of September to October, potentially alongside a new 6.1-inch mid-range model with an LCD display that is predicted to start at around $649 to $749.

There's no word on how much the iPhone X Plus could cost yet, but given the iPhone X starts at $999, the larger version should have a four-digit price tag. Apple charges a $100 premium for other Plus-sized iPhones, so it's possible the iPhone X Plus could start at around $1,099, but it's too early to say.

Apple is likely to remain dependent on Samsung for supply of OLED displays next year, but the company is reportedly investing billions into LG building OLED display production lines dedicated to the iPhone by 2019.

Article Link: iPhone X Plus Should Lead Apple to Significantly Increase OLED Display Orders Next Year

[doublepost=1514051580][/doublepost]LOL, in a few years we will either have a phone screen that looks like a tablet. Now the new 14 inch iphone LOL

 

[PickUrPoison]

[doublepost=1514051580][/doublepost]LOL, in a few years we will either have a phone screen that looks like a tablet. Now the new 14 inch iphone LOL

Yeah a lot of people are using them as their only computing device (and rarely to make an actual phone call). But the 7.9” iPad mini is huge, the screen is twice the area of an iPhone Plus. I don’t think a phone that size would be that popular.

But the trend is definitely to larger phones. The 5.5” iPhone 8 Plus outsells the regular 8; with 6/6S/7, the smaller one always outsold the Plus.

Personally, I carry my phone in my pocket and 4.7 is the right size for me. But I know a lot of people like larger phones. The Plus seems huge to me!