iPhone X Remained World's Most Popular Smartphone Last Quarter Despite Concerns About Poor Sales

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iPhone X was the world's most popular smartphone for the second consecutive quarter, according to research firm Strategy Analytics.


Strategy Analytics estimates that iPhone X shipments totaled 16 million units in the first three months of 2018, making it the best-selling smartphone model during that period, as it was during the final three months of 2017.

"For the second quarter running, the iPhone X remains the world's most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device," said Juha Winter, a senior analyst at Strategy Analytics.

Source: Strategy Analytics

The findings contradict a flurry of reports that variously referred to the iPhone X as a failure, disappointment, and flop. Multiple publications said the iPhone X did not live up to the hype due to poor or dull sales.

Much of the doom and gloom centered around Apple suppliers like AMS and TSMC warning about weaker smartphone demand. Apple CEO Tim Cook has dismissed those kind of reports in the past, noting that the company's supply chain is very complex, and that conclusions shouldn't be drawn from singular data points.

Cook in 2013:
Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant to our business. The supply chain is very complex and we have multiple sources for things. Yields can vary, supplier performance can vary. There is an inordinate long list of things that can make any single data point not a great proxy for what is going on.
In reality, Apple accounted for the top four best-selling smartphones worldwide last quarter. iPhone 8 and iPhone 8 Plus were the second and third most popular, with an estimated 12.5 million and 8.3 million shipments respectively, while the iPhone 7 took fourth place with around 5.6 million shipments.

The research lines up with Cook's recent revelation that "customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter." He added that the iPhone X is a "Super Bowl winner," even if "you want them to win with a few more points."

Apple on Tuesday reported that it sold 52.2 million iPhones last quarter, but it doesn't break out the sales on a model-by-model basis. However, the average selling price of an iPhone was $728 in the quarter, up from $655 in the year-ago quarter, suggesting the higher-priced iPhone X did sell relatively well.

Chinese smartphone maker Xiaomi's budget Redmi 5A was the sole Android smartphone to crack the top five on the best-selling list, with an estimated 5.4 million shipments last quarter. Samsung's new Galaxy S9 Plus, launched in the final month of the quarter, ranked sixth with an estimated 5.3 million shipments.

iPhone X may not have lived up to the hype of some overblown Wall Street expectations, but in the end, the device was a key contributor to Apple's record-breaking revenue in the first half of its 2018 fiscal year.

Article Link: iPhone X Remained World's Most Popular Smartphone Last Quarter Despite Concerns About Poor Sales
 

sblemmy

macrumors regular
Oct 24, 2013
119
335
What’s the benchmark of a good product? How well it sells against the competition? Or how well it sells against Wall Street’s prediction?

This is why I think T. Cook is right not to focus on the stock price. Stock prices rely too heavily on analyst predictions and assumptions.
 

alexmarchuk

macrumors 6502a
Jun 28, 2007
695
271
New Jersey
I had my doubts but once I started to use it (and coming from a 6+ so design was fresh) I can see why it is popular.
Exactly, phenomenal phone. Have a hard time using someone’s phone with the home button - throws me off, every single time.

Also, as the comment above mentions the X is smaller but has a bigger screen so Idk I prefer the larger screen than the physical size of the phone (coming from a 7 plus).
 

Amacfa

macrumors 68000
May 22, 2009
1,707
3,319
D.C.
Interesting to see though, the 8 was quite a bit more popular than the 8 plus and the 7 is still way more popular than the 7 plus. Also the X is smaller than the plus models. Are people losing interest in massive handsets?
Are we looking at the wrong data? I’m pretty sure the plus devices have historically been more popular
 

NinjaHERO

macrumors 6502a
Aug 29, 2008
927
1,102
U S of A
I like the phone. Wish the screen was bigger. The notch makes the screen smaller than it should be. I'm curious to see how long the notch survives. 2 generations maybe?
 
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pete2106

Suspended
Dec 7, 2012
329
978
Are we looking at the wrong data? I’m pretty sure the plus devices have historically been more popular
I'm just going off the data in the article. The 8 placed higher than the 8 plus and the 7 is on the chart where the 7 plus isn't even in the list. I always thought that people loved the bigger screens more but the data here would suggest that that's not the case any more.
 
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captainorange

macrumors newbie
Apr 11, 2014
6
11
I had my doubts but once I started to use it (and coming from a 6+ so design was fresh) I can see why it is popular.
Yeah, the 5s/SE are still my favourite for size, and I was quite a fan of the 7+ for the camera improvements, but the X has absolutely won me over. Beautiful and SO pleasant to use. Touch ID never worked worth a damn for me (my work wrecks havoc with my finger prints). I Am all in on FaceID
 

balderoine

macrumors member
Apr 2, 2016
86
96
Space Gray
I'm still a little skeptical but the media is super basting the success.

Well, I guess that just means we're going to have our next phone starting at $1199...
 

alexmarchuk

macrumors 6502a
Jun 28, 2007
695
271
New Jersey
I'm just going off the data in the article. The 8 placed higher than the 8 plus and the 7 is on the chart where the 7 plus isn't even in the list. I always thought that people loved the bigger screens more but the data here would suggest that that's not the case any more.
Maybe most of the people wanted a bigger screen on paper and went for the X as it has a bigger screen? Still not very informative.
 

democracyrules

Suspended
Nov 18, 2016
997
608



iPhone X was the world's most popular smartphone for the second consecutive quarter, according to research firm Strategy Analytics.


Strategy Analytics estimates that iPhone X shipments totaled 16 million units in the first three months of 2018, making it the best-selling smartphone model during that period, as it was during the final three months of 2017.

"For the second quarter running, the iPhone X remains the world's most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device," said Juha Winter, a senior analyst at Strategy Analytics.


The findings contradict a flurry of reports that variously referred to the iPhone X as a failure, disappointment, and flop. Multiple publications said the iPhone X did not live up to the hype due to poor or dull sales.

Much of the doom and gloom centered around Apple suppliers like AMS and TSMC warning about weaker smartphone demand. Apple CEO Tim Cook has dismissed those kind of reports in the past, noting that the company's supply chain is very complex, and that conclusions shouldn't be drawn from singular data points.

Cook in 2013:In reality, Apple accounted for the top four best-selling smartphones worldwide last quarter. iPhone 8 and iPhone 8 Plus were the second and third most popular, with an estimated 12.5 million and 8.3 million shipments respectively, while the iPhone 7 took fourth place with around 5.6 million shipments.

The research lines up with Cook's recent revelation that "customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter." He added that the iPhone X is a "Super Bowl winner," even if "you want them to win with a few more points."

Apple on Tuesday reported that it sold 52.2 million iPhones last quarter, but it doesn't break out the sales on a model-by-model basis. However, the average selling price of an iPhone was $728 in the quarter, up from $655 in the year-ago quarter, suggesting the higher-priced iPhone X did sell relatively well.

Chinese smartphone maker Xiaomi's budget Redmi 5A was the sole Android smartphone to crack the top five on the best-selling list, with an estimated 5.4 million shipments last quarter. Samsung's new Galaxy S9 Plus, launched in the final month of the quarter, ranked sixth with an estimated 5.3 million shipments.

iPhone X may not have lived up to the hype of some overblown Wall Street expectations, but in the end, the device was a key contributor to Apple's record-breaking revenue in the first half of its 2018 fiscal year.

Article Link: iPhone X Remained World's Most Popular Smartphone Last Quarter Despite Concerns About Poor Sales
Not surprising news. New beautiful stunning design and technology have made iPhone X the best iPhone in the iPhone history. Happy 7th month anniversary iPhone X!! Fortunate for me and those who are able to have it since the launch date, November 3 2017!!
 

citysnaps

macrumors 603
Oct 10, 2011
6,467
10,837
San Francisco
Bestselling phone doesn't necessarily equate to best phone. There is an element of herd mentality.
Sure it does. People vote with their wallets after carefully considering the value proposition and looking at other alternatives. Especially for a premium-priced device. You might want to consider not projecting your personal views and feelings, and how you make purchase decisions, onto millions of others.

The market has voted.
 

cocky jeremy

macrumors 601
Jul 12, 2008
4,601
2,363
Columbus, OH
Interesting to see though, the 8 was quite a bit more popular than the 8 plus and the 7 is still way more popular than the 7 plus. Also the X is smaller than the plus models. Are people losing interest in massive handsets?
No. Most people would just rather save money. Me, I'll gladly pay more for the bigger phone. 100% of the time.
 
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Rogifan

macrumors Core
Nov 14, 2011
22,003
27,497
Phil Schiller tweeted out a link to this press release. Odd considering it listed sales estimates by model yet Apple never provides sales data by model. Is Schiller confirming the 16M estimate for iPhone X?
 

GoodWheaties

macrumors 6502a
Jul 8, 2015
722
711
Interesting to see though, the 8 was quite a bit more popular than the 8 plus and the 7 is still way more popular than the 7 plus. Also the X is smaller than the plus models. Are people losing interest in massive handsets?
I sure hope so ;)
 
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