Over the years, unboxing videos seem to have morphed into a unique entertainment phenomenon. I'm always amazed how the creators of these videos, not just for Apple products, love to drone on and on about the box, the packing material, how a power supply is wrapped, the folding of a cable, the quality of a piece of tissue paper, etc. ... every little packaging element is explained in mind numbing detail while I suspect many folks watching these videos are probably thinking "will you please get to the product in this lifetime".
Don't get me wrong, Apple packaging is amazing, heck, even I save my Apple product boxes, but I still find the whole unboxing video culture a bit over-the-top.