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You folks who are complaining about this pricing, do you expect Apple to just give you a new phone if you break the one you buy? And even when you didn’t purchase the protection plan they offer that includes $29 screen replacement? You accidentally damaging your phone doesn’t warrant Apple cutting you a sick deal.
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Here’s the thing though: to my understanding the back glass cannot be replaced because of the wireless charging coil. The only option is full replacement.

How about durable phones ? iPhone 4 was repairable at a decent price, the 5c u could drop , actually generally iPhones have been durable , and now they break faster, and cost ridiculous amounts to fix .

The problem is that we are in a throw away society where goods are no longer durable or made to be repaired and at the same time we buy into BS that the current state is more environmentally friendly .
 
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I don't consider dropping your 1000 dollar phone on concrete "normal use"

It's to prevent accidents, not "normal use". I've had the same phone for 3+ years now and still looks like new. Applecare has zero interest to me. They can nickle and dime someone else.

The iPhone is sold as a device to use throughout the day in all situations. Those situations could include answering the phone while walking or getting directions, again while walking. I think it is normal to occasionally drop it when so using it.

Apply the same thinking to cars. It isn’t normal to have a car accident. I haven’t been in one in over twenty years. So is there no need for crumple zones, seat belts, and air bags?
 
What a rip.

That said, other OEMs charge about the same for their phone repairs on $700+ devices and the repair time would be much longer. Not much of an upside but it's the way it is I suppose. Better to get hosed in-store than hosed with a 2 week repair time.

Get AppleCare, people. :(
Except Google who will offer same day repairs at your home or business, for a fee of course, but still even better than needing to go into a store.
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Yes, but it's $1.78 more/mo compared to paying in full.
Also more expensive and less coverage than buying a warranty through Square Trade.
 
The default warranties for luxury-priced consumer electronics are ridiculous. If these products are so well designed and crafted, there should be greater assurance of their reliability.

As for accident coverage, I suggest that it should be monitored and priced like other insurances. If you're clumsy or reckless, or routinely use your phone in risky enviornments, you should pay a higher premium for submitting more claims. For others, the cost of coverage should be considerably less than it is when it's packaged as a "warranty".
 
Strictly speaking, AppleCare isn't insurance because buyers don't receive a cash payment when a covered loss is incurred. For anybody who likes thinking quantitatively, AppleCare can be viewed as an option where the buyer of the option is paying to have the right to have a discounted repair delivered whenever the option becomes valuable (i.e. when damage occurs to the device).

So another way to look at the decision to buy AppleCare is to ask yourself how much you're willing to pay for the right to pay less than published rates for repairs. In other words, if you think it's highly likely you will damage your XR's screen during the first three years you own it, do you feel it's a good deal to pay $149 now in exchange for the ability to pay $29 for a screen repair sometime in the future? Or do you have a better use for the money today?

Further, viewing AppleCare as an option allows those worried about unfairly enriching Apple to calculate how much Apple might value your contract.
 
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Purchase the phone with Amex. If phone gets lost or damaged, Amex replaces it for free. ;)
They replaced my daughter's iPad when the screen was cracked. (Technically they didn't replace it, they just refunded/credited me the full purchase price.)
 
What a rip.

That said, other OEMs charge about the same for their phone repairs on $700+ devices and the repair time would be much longer. Not much of an upside but it's the way it is I suppose. Better to get hosed in-store than hosed with a 2 week repair time.

Get AppleCare, people. :(
I use Speck CandyShell cases...never failed me. Not sure how it works on "all-screen" phones though
 
Strictly speaking, AppleCare isn't insurance because buyers don't receive a cash payment when a covered loss is incurred. For anybody who likes thinking quantitatively, AppleCare can be viewed as an option where the buyer of the option is paying to have the right to have a discounted repair delivered whenever the option becomes valuable (i.e. when damage occurs to the device).

So another way to look at the decision to buy AppleCare is to ask yourself how much you're willing to pay for the right to pay less than published rates for repairs. In other words, if you think it's highly likely you will damage your iPhone's screen during the first three years you own it, do you feel it's a good deal to pay a sum of money now in order to save a few dollars/euros/yuan for the screen repair sometime in the future? Or do you have a better use for the money today?

Further, viewing AppleCare as an option allows those worried about unfairly enriching Apple to calculate how much Apple might value your contract.

For me, and I would think many others, having AppleCare+ creates a peace of mind. And sometimes, terrible things happen. Case in point, I had AppleCare removed from my Watch a) because I needed the money and b) because I was going to sell my Apple products and switch to Google. A week later, after a day on campus, I saw that my Watch had a giant crack on the front-side of the Ion-X. Of course, this was after I had passed the period to repurchase AppleCare, and the device would have to be repaired before I could do so anyway. Was it pure chance that one happened after the other? I don't know. But all this is to say that I've learned my lesson about removing the warranty from new devices.

Oh yeah, the Watch was outside of the return policy by less than 60 days.
 
Better to get hosed in-store than hosed with a 2 week repair time.

Personally, I hate Apple's retail stores. They're crowded and noisy. I preferred Apple's mail in service. FedEx Ground would deliver a pre-paid shipping box, sized and padded for the repair item. Delivery and turnaround times were reasonable. The vacation from my device was like a vacation from my partner. It was either a welcome reprieve, or reminded me how much I cherished her.
 
So you're not really repairing your phone, you're just buying a reconditioned phone to replace it.

Apple’s refurbished/reconditioned/remanufactured phones are indistinguishable from a brand new retail purchase. They are not previously used devices. The battery, plus any component that comes into contact with a human being, during regular use of the device, is brand new.
 
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That’s not relevant , as you stated glass iPhones are not less durable . Please don’t move the goal posts.
They aren’t any less durable than they ever have been. Look no further than the glass-backed 4/4s, or the iPhone 6 Plus bendgate.
 
They aren’t any less durable than they ever have been. Look no further than the glass-backed 4/4s, or the iPhone 6 Plus bendgate.

And the iPhone 5, 5C 6s , se, 7? Or are those inconvenient in the “they aren’t any less durable than they ever have been”

You may find aluminium is much more durable ;)
 
Way overpriced.

$749 + $199 screen replacement + $399 other damage = $1,347

Or, $50 for a phone with equivalent screen + $50 for new phone replacement = $100
 
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